Julia Ball Email & Phone Number

California, United States

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Project management tool expert: I helped to spearhead the transition from Asana/Smartsheet to Workfront for all of BR Digital, serving as the expert for the Marketing/Production teams on BR Factory.Creative timeline management: I managed all digital project timelines from the point of conception (working closely w/ print timelines as well), defining project schedules and managing designers’ workload from photoshoot through to the leadership reviews, based on project scope.Marketing email production: I managed the email build/submission/approval process, which included creation using Movable Ink, working with in-house developers to code and deploy in Salesforce Marketing Cloud.Email special projects: I managed special projects for our triggered email program alongside our central email marketing team, including series for Welcome, Reactivation, Abandoned Shopping Cart, Product Recommendation, Ratings & Reviews, etc.Movable Ink expert: I was the resident expert in the real-time, web-based tool which is built to create and manage various apps to use within marketing emails, with the intention of being nimbler and more efficient with the unpredictable nature of retail business.Large-scale marketing projects: I oversaw the digital project management and execution for larger events throughout the year, i.e. Friends & Family, StyleCash, Last Day to Order, Black Friday/Cyber Monday, etc, working alongside store project management for a cohesive experience cross-channel.Site production backup: I served as backup for any site production needs including content builds and promo code QA, which includes coordination with Site Operations/Product Management teams on testing and new initiatives.Management: I directly managed our Assistant Producer who helped to manage email production + QA.

San Francisco, California, Us

Created a formalized operations and workflow process to be used cross-functionally between the Marketing, Creative, Merchandising, Planning and eCommerce teamsSuccessfully implemented Workfront, a workflow management tool, used to manage project requests, digital proofing, asset management, and workflow, etc.Helped to manage the Marketing transition of the Peek Kids brand into the Charlotte Russe portfolioWorked closely with Marketing team to streamline briefing process to Creative team, including editing briefs for clarity and adding milestone dates as they relate to other projects in the works simultaneouslyManaged pre- and post-production calendars for Charlotte Russe and Peek Kids, including concept/shotlist meetings, product walk-throughs, photoshoots, etc.Managed workflow calendars for Charlotte Russe and Peek Kids, both for dally emails and site updates as they related to the production calendar, as well as ad-hoc projects that fell onto a larger scale outside of the production calendar

New York, New York , Us

Managed Club and Auto Delivery programs: including financial analysis, merchandising, and marketing effortsFinancial Analysis: weekly/monthly reporting and analysis for sales and P&LData Analysis: reporting on Club/Auto Delivery memberships using various internal reporting systems and our CDW within OracleMerchandising: defining product assortment strategy based on seasonal product launches (working with Merchant and Product Development teams), including quarterly sampling within each programMarketing/CRM: defining promotional and triggered e-mail campaign strategy, as well as partnering with our loyalty program (FAB) to message the Club/Auto Delivery programs where appropriate – focus being to build acquisition and retentionActed as business manager for software solution implementation for Subscription programs - including cross-functional management with IT, Web, and Marketing partnersCall Center management alongside Customer Service Manager, to ensure KPI's are being met in call handling for acquisition and retention purposes

Emeryville, California, Us

Managed the global App Centers’ merchandising across Web, Mobile, On-Device (i.e. LeapPad3) and Connect, the LeapFrog App Center via device plug-in; including banner placements, curated navigation, and weekly e-mailsManaged several conversion initiatives including “App of the Week” and “App Bundles”; including back-end setup and creation, placement throughout sites and e-mails, and testing content via Monetate for best performancePartnered with Creative Services team to create site/e-mail assets to align with our marketing/production calendars; aligning requested assets with global content releases, making translation updates in PhotoShop where needed Maintained content release schedules in conjunction with the content and engineering teams, aligning e-mail/site assets with corresponding contentCreated/merchandised navigation, categories and featured modules within EndecaAnalyzed sales and trends daily within Google Analytics WoW/YoY, in order to merchandise to our online consumer – focusing on conversion and repeat visitsWorked side-by-side with the Conversion/Optimization Manager on testing initiatives/site improvements through Monetate

San Francisco, California, Us

Primarily managed the coordination and execution of on-site promotions for all eCommerce sites globally, including Levi’s’ and Dockers’ US and European sites – consisting of strategy, promo setup, asset delivery, messaging and linking, creative refresh and QA for desktop and mobile sitesManaged dozens of front-to-back end site projects simultaneously within JIRA, delivering business-critical results under an extremely tight and ever-changing schedule across all eCommerce sites; included but not limited to: asset coordination with Marketing and Creative teams, product information from Merchant teams, and development with Engineering teamsTroubleshot promo or site content related issues within GSI Commerce & Hybris platforms – this included cross-functional partnership with IT and 3rd party vendorsAssisted with launch of US sites onto new platform, primarily focusing on the promotion tool in relation to operational and front-end strategy, bugs, and enhancements – this included contribution to release planning and prioritizing/resolving tickets to be pushed with each release until launch, in conjunction with a third party engineering firm Managed relationships cross-functionally with both internal and external partners (Monetate, BazaarVoice, Certona, and various Marketing firms, etc.), as well as holding them to their operational milestones for flawless execution and timely releases, from front-end marketing efforts to back-end site development efforts Assisted in creation/maintenance/approval of site content campaigns within the Content Management SystemManaged navigation/categories within top and left hand navigations, as well as hidden landing pages and URLsCo-managed/developed the product new flow process in conjunction with an operational milestone calendarCo-managed up to three web coordinators on basic site maintenance, promo setup and process documentation

San Francisco, California, Us

Hong Kong, Hk

Easley, Sc, Us

San Francisco, California, Us

Pleasanton, California, Us