Created channel plans and content strategies for consumer Pinterest audience across Pinterest, Instagram, Twitter, and YoutubeCreated brand's first Tiktok influencer campaign, an educational series supporting product launches to drive comprehensionLaunched PinterestTV product in alignment with Product Marketing and Innovation teamsRFPd and onboarded social media agencyManaged channel budgetPlanned and executed paid social campaigns to support top-performing organic content

Prospect Studios is an independent photo studio and event space in Brooklyn, NY. Opened in 2019, we have had the pleasure of hosting editorial, commercial, and fine art photographers and videographers in the space. Have an upcoming shoot? Reach out at prospectstudios.nyc/book and I'll give you a deal.

• Lead content strategy for paid and organic social media channels; brief cross-functional teams on marketing goals and positioning, providing creative concept and messaging direction• Collect data and insights from platforms and agency partners to inform business decisions for future campaigns and product launches• Participate in platform beta tests, including Instagram Story Shopping tags and Instagram Story Carousel Ads, which resulted in 17-point lift in ad recall • Create full funnel paid social media strategies, continually optimizing to improve campaign performance, reach KPIs and drive online sales• Engage influencers and artists to expand reach of social media campaigns and maintain relationships to become lasting advocates of the brand• Act as social media team lead for Gap sub-brands in executive meetings, reporting into the Senior Director of Marketing• Oversee Assistant Manager on day-to-day community management responsibilities and career growth

• Develop and execute social strategy that fosters an engaged and actively-growing community• Work closely with agency partners on content creation & strategic creative direction• Create weekly & monthly analytics dashboards to track success of social media campaigns and provide competitive analyses• Manage community of over 2M on all social platforms• Create and manage monthly content calendars, ensuring all content has strategic purpose and meets engagement benchmarks• Use analytics to guide future performance to meet engagement and traffic KPIs• Discover, develop, and manage influencer relationships

Assist in coordination of PR team in Maybelline/Garnier/essie division of L'Oreal

- Assisted in Fashion Week production representing Maybelline New York- Organized product samples, makeup artist kits, and acted as point of contact to brand partners- Aided in on-site backstage check-in for media and talent at 12 NYFW Shows