Julia Given Email & Phone Number

Charlottesville, Virginia Area

Responsible for all financial planning and analysis (FP&A) for the ExploreLearning business unit of Cambium Learning Group, an award-winning educational technology and supplemental K-12 solutions company.o Budget development and ongoing managemento Development of cost saving strategies and ideas for synergyo Quarterly, annual and long range forecastingo Overall pricing strategy and management; development of volume and term discounting structureo RFP pricing analysiso New product business planningo M&A financial analysiso Coordination and communication with parent company's corporate finance team Also with many years of cross-functional expertise, serve as business sponsor of company's CRM system (Salesforce).

Charlottesville, Virginia Area

Responsible for marketing strategy, comprehensive plans and program execution for major U.S. business units, internationally-based business units, and newly acquired companies. Channels included print, direct mail, email, educational conferences, invitational events, website marketing, paid search, webinars and other digital media.o Managed multi million dollar marketing budget development and quarterly re-forecasting.o Led major redevelopment of brand strategy and architecture to strengthen master brand and emphasize company's leadership position in educational travel, including product line portfolio strategy and acquisition framework.o Reorganized marketing department team to support company growth, higher quality programming, and consistency of offers and brand messaging.o Led major initiative to redevelop and unify the company's previously fragmented web presence to support new branding and clarify consumer offering.o Directed major quality upgrade of all print and digital materials to incorporate new brand strategy and standards with in-house Creative Services group.

Charlottesville, Virginia Area

Responsible for company and product line marketing strategy, plans and execution, as well as budget development and management. Instrumental in long range business plan development. Also responsible for managing customer service department operations. o Built marketing program to over one million educator prospects, including email, direct mail, product-level newsletters, tradeshows, social media, case studies, and PR.o Coordinated and drafted long-range business plans with overall responsibility for marketing strategy and financial analysis sections. Synthesized additional input from company founder and department heads.o Developed Customer Service department strategy and oversaw operations. Annual volume of 8,600 inquiries and 2,400 customer orders.o Managed company’s comprehensive Salesforce.com implementation and ongoing strategic initiatives to integrate all departments and workflows, and all aspects of customer relationships.o Developed major partnerships with national and state level math/science leadership organizations, providing access to district curriculum decision makers.o Recruited over 3,000 educators into Educator Grant program as product champions and high value leads.o Provided ongoing strategic and tactical assistance to sales team to improve lead conversion and customer retention, including lead management strategy, call scripting, and development of standard product introduction presentations.

Richmond Va

Responsible for development of short-term budgets and long range plans, working directly with Senior VP of Strategic Planning. Developed overall annual sales budgets, product line growth targets, new product line recommendations and long range growth plans.o Managed annual store-level sales and profit forecasting including developing initial targets, facilitating dialogue among corporate and field management, gaining consensus on final targets.o Oversaw design and implementation of Integrated Planning System enabling management teams to analyze annualized sales trends and develop improved budgets. Demonstrated annual store sales potential up to 15% higher than original store estimates.o Responsible for financial and market analysis for periodic three-year business plans.o Conducted market research and industry analysis to facilitate corporate entry into used car sales (CarMax), DVD rental markets (DIVX), and contractor appliance sales.

Chicago, Il

Provided business consulting to Fortune 500 level companies. Engagement work included financial modeling and analysis of marketing effectiveness (couponing, promotions, sponsorships), competitive positioning, and workflow optimization. Clients included a major food manufacturer, a major grocery chain, and a regional university-affiliated hospital.

Washington D.C. Metro Area

One of five founding members building ground-breaking direct marketing company to $20 million in sales within two years. o Sourced product from worldwide manufacturers and negotiated agreements for large-scale purchases of inventory.o Developed marketing strategy for B2B and B2C business. Responsible for brand development, pricing models and media plans.o Developed initial training plan and ongoing professional development for telephone sales and customer service staff.

Mba, Finance, Marketing

Ba, Interdisciplinary, Business, Economics

Activities and Societies: University Union, Corks and Curls, Alpha Omicron Pi sorority