Julia Goldhammer work email
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Julia Goldhammer personal email
Results driven critical thinker, consumer insights and communications professional with 15 years' experience building roadmaps for sustainable brand growth for some of the world's' most respected brands, including McDonald's, Pantene, Alcon, Allstate, MilkPEP, and Steelcase. Julia's work defining business problems and illuminating unexpected white space opportunities has provided the strategic foundation for many of Leo Burnett's recent new business wins, including, Serta, Marshalls, and GMC. Her ability to uncover human insights through quantitative data, and use the data to tell stories has inspired many award-winning creative campaigns. Areas of expertise include: data analytics, questionnaire development, data visualization, project management and leadership, segmentation, consumer behavior, brand development, shopper marketing, shopper journey research, public speaking and thought leadership.
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Vice PresidentEgg Strategy Aug 2018 - PresentDenver, Co, Us -
Vp, Research DirectorLeo Burnett Nov 2005 - Aug 2018Chicago, Illinois, Us-Compelling Research Advocate: Successfully articulate and demonstrate the value of research in strategy development to drive business growth to agency account teams and clients. Exceeded yearly 2018 selling quota of $200K by February 1.-Relationship Architect: Develop deep relationships with numerous agency client teams, evolving into multi-year client agency allocation post-project. Actively partner with clients, creatives and strategists in the development of agency work.-Designer of Research: Create custom research methodologies for over twenty large-scale quantitative research projects with sample sizes from 200 to 50,000 and questionnaire lengths from 5 to 60 minutes. Lead questionnaire design and oversee fieldwork.-Expert Quantitative Data Analyst: Lead team of 2-4 analysts on each project. Execute multi-variate statistical analysis using SAS on over 100 projects, specifically factor analysis, cluster analysis, correlational and descriptive analyses, MaxDiff and regression. Strong ability to lead clients and agency teams to uncover hidden, sometimes counter-intuitive meanings in data and illuminate consumer or shopper motivations. -Quantitative Storyteller: Embed data visualization within detailed compelling presentations that are accessible to clients and agency teams that inspire action and compel creativity. -Seasoned Public Speaker: Honed front-of-room presence during ten-plus years of experience presenting research results and strategy to clients and new business prospects, typically c-suite audiences. -Contributor to Thought Leadership: Lead researcher on Leo Burnett's largest thought leadership investment in 2015-2016, Cultural Fuel. By positioning trends as mindset shifts, this tool illuminates how and why ordinary Americans might engage differently than futurists project. -
Senior Account ExecutiveWilhelm & Conlon Public Strategies Nov 2004 - Nov 2005-Strategic Plan Researcher : Write reports using secondary data to inform public strategies to non-profits in education, health care and law. Use secondary research to develop strategic plans for hospital clients to gain approval of their proposed projects and expansions through Illinois' certificate of need (CON) program and the Illinois Health Facilities Planning Board.-Reputation Management: Develop talking points for clients' editorial board meetings with the Chicago Tribune and the Chicago Sun-Times . Advise clients on relationship building with public officials and community leaders. Refine and create messages and materials including persuasive fact sheets for legislators.
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AnalystThe Mellman Group Jun 2002 - Nov 2004Washington, Dc, Us-Quantitative and Qualitative Researcher: Created and implemented research instruments for both qualitative and quantitative research, including telephone surveys, focus groups, individual interviews, and media dial testing, including extensive research for the Kerry/Edwards 2004 Presidential Campaign including national daily tracking polls, daily tracking polls in some of the key battleground states, weekly statewide polls for message development and numerous ad tests and focus groups. -Analyzer of Data: Prepared weekly analytical memos on the polling in specific battleground states for the Kerry/Edwards campaign state directors and top-level campaign consultants. Analyzed data from media and advertising tests and prepared in-depth PowerPoint presentations on moment-by-moment results for the Kerry/Edwards campaign manager and other top level campaign staff and consultants.
Julia Goldhammer Skills
Julia Goldhammer Education Details
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Northwestern University
Frequently Asked Questions about Julia Goldhammer
What company does Julia Goldhammer work for?
Julia Goldhammer works for Egg Strategy
What is Julia Goldhammer's role at the current company?
Julia Goldhammer's current role is Vice President at Egg Strategy.
What is Julia Goldhammer's email address?
Julia Goldhammer's email address is ju****@****ett.com
What schools did Julia Goldhammer attend?
Julia Goldhammer attended Northwestern University.
What skills is Julia Goldhammer known for?
Julia Goldhammer has skills like Customer Insight, Market Research, Analytics, Qualitative Research, Segmentation, Marketing Research, Consumer Behaviour, Integrated Marketing, Marketing Strategy, Quantitative Research, Public Relations, Digital Marketing.
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