Supporting various Marketing initiatives including branding, online and social strategy development and execution.

Drives acceptance through relationship and program management with large domestic acquirers. Fosters strong relationships with key partners driving increased program engagement and incremental sales. Expanded program participations with key partners though strategic program development.

Provided strategic marketing support to portfolio merchant. Developed and advised general managers on strategic marketing proposals and presented to merchants. Worked closely with Sr leadership on contracts and proposals, negotiating terms and putting programs in place.

Developed relationships to secure commitments for promotional offers with major retailers. Leveraged insights to make recommendations on offer, targeting and timing of offers. Managed agency relationships driving generation and diversification of offers.

Project Management and Prioritization-Served as an internal business consultant to the Marketing department focused on project prioritization. -Streamlined project prioritization and decision making for key marketing executives. Improved the prioritization process through reporting and process improvement initiatives.-Won coveted Presidents plate award for individual achievement and service for accomplishments.

Campaign Management: • Responsible for managing high volume monthly direct mail campaigns for the cash advance line of business. Optimize mail segmentation and contact strategy to maximize sales volume and achieve profitable growth for the cash advance line of business. • Manage all aspects of the direct mail process from creative collateral development, segmentation, communication and offer strategy. Creative Strategy: • Lead creative strategy initiatives for various direct marketing campaigns. Work with external and internal business partners to increase response rates and reduce expenses by $1.3MM.• Manage agency relationships by providing direction and guidance to support business goals and strategy. Lead efforts in creative implementation through campaign and project management.Budget and Forecasting Management:• Manage a multi million dollar budget and monthly forecast

Telemarketing, Print and Digital Strategy: • Collaborated with sales managers to provide strategic direction including print and email promotional media and streamlined processes for 50+ telemarketers.Telemarketing Program Management:• Co-developed and managed an acquisition telemarketing program: • Responsible for documented process flow, measurement and goals.• Managed print, email, fax and telemarketing initiatives simultaneously in a high performance deadline driven environment.Program Analytics: • Responsible for the review, analysis, and overall program improvements resulting in a 15% increase in sales to existing customers and reduced acquisition costs.

Email Campaign Management:• Streamlined and executed email and web ad campaign processes from initial concept and creative brief through the final authorization working with an external agency. • Managed relations and communication with outside vendors to maximize value and drive efficiency.• Provided branding, messaging, creative and directive strategy by working with business partners and creative designers. Analytics:• Compiled and evaluated performance metrics of email marketing campaigns using various statistical tools and presented recommendations to business partners and management.SEO Search Optimization:• Managed and evaluated key word search campaigns with Google and Yahoo. Delivered value through spending reduction on low performing key words while optimizing profitable campaigns.

Client service liaison• Third party vendor contact responsible for communicating pricing and product information to clientsFile management• Analyzed and restructured approximately150 product and pricing information files to fit client reporting requirements to improve their ability to access and assess vendor data