Julia Gorman Email & Phone Number

United States

Remote

Greater New York City Area

• Lead the strategy, execution and reporting of digital initiatives including site, email, webinars, social channels and media• Curate strategic paid and organic campaigns on LinkedIn, Instagram & Twitter and share results with key stakeholders• Drive paid strategy on LinkedIn Campaign Manager to generate webinar registrations and site traffic, and evaluate ROI• Partner with publications and agencies on planning, purchasing and reporting on paid media (email, display ads, native articles, podcast sponsorships, etc.)• Own marketing automation campaigns (email, webinars, landing pages, nurture) through the use of Marketo, GoToWebinar and LinkedIn integration• Utilize Google Analytics, Google Design Studio and Google Search Console to deliver monthly website KPIs and suggest strategy for continued growth• Manage a fast-paced content pipeline from ideation to publication and assess existing content to optimize performance• Partner with Sales and Business Development teams on lead reporting and executing follow-up conversations • Facilitate external presentations and innovation workshops to support customer identified goals of market-ready concepts

East Rutherford, Nj

• Developed, managed and measured marketing campaigns through the utilization of Marketo, HubSpot and SalesForce• Drove strategy, promotion, logistics, and analysis of 30+ annual industry conferences, events and webinars• Harnessed HootSuite’s capabilities to manage social media campaigns over Facebook, LinkedIn and Twitter• Collaborated with publications on sponsored marketing campaigns: emails, digital ads, webinars, podcasts and editorials

Pinebrook, Nj & Las Vegas, Nv

• Cultivated relationships and provided hospitality services for +230 invited VIPs for the 2016 iHeartRadio Music Festival• Mastered and operated the cloud-based database management system; Ribyt to maintain immaculate records for invitees• Set-up and managed ticket pick-up suite at the T-Mobile Arena and provided on-site support

Greater Pittsburgh Area

• Devised a social content strategy by interviewing principals, conducting research and evaluating competitors’ strategies• Pro-actively monitored and recorded competitor activity in an Excel database and alerted business development managers of key insights• Analyzed, recorded and presented monthly analytic dashboards using Facebook and LinkedIn insights and Google Analytics• Formulated and proposed effective copy for LinkedIn paid advertising campaign that gained +150,000 impressions

East Rutherford, New Jersey

• Conducted a comparative analysis for 10 online board portal products based on selected criteria

Pompton Lakes, New Jersey

• Contacted references for employee evaluations and provided placement recommendations based on resume content• Performed customer-oriented tasks including; directing applicant and client calls to the respective recruiter, and organizing and filing application documents

Sydney, Australia

• Harnessed creativity and Microsoft Suite mastery to develop and implement a monthly infographic campaign • Developed a marketing plan for the infographic campaign and presented it to top management• Conducted S.W.O.T. Analysis and Competitive Intelligence to strengthen corporate strategy • Produced informative and creative reporting for prospects, new clients and public relation purposes

University Of Pittsburgh

• Yield a semester average of $80 through the promotion and sale of personal notes on Luvo’s e-commerce store• Recruited as a FlashNotesU Honors Society Member due to effective personal selling• Develop, market, and sell study guides and notes to students through FlashNotes e-commerce marketplace• FlashNotes Ambassador Program Candidate for Fall 2015

Https://Www.Cutzbyjulz.Com

Cutz By Julz was a small working business I established during my Freshman year of college. Starting as a t-shirt business operated out of my dorm room, I capitalized on the growing demand for my ability to cut and design t-shirts into an e-commerce shop. Cutz By Julz allowed me to pursue my passion for hands-on work and exercise my creativity through product design and brand marketing in a productive and business-oriented way.• Featured vendor at the 2013 New York/New Jersey Teenage Expo after being recruited by the event coordinator • Designed and created female clothing items utilizing e-commerce to optimize reach and facilitate transactions• Managed production, distribution, finance, marketing and sales to ensure a satisfactory customer experience• Campaign and promote on various social media to a follower base of 1,500 females of the target demographic

University Of Pittsburgh

• Delegated promotional opportunities such as campus events and merchandise giveaways to increase student usage• Gained 250 student sign-ups and generated a profit of $2,000 within the first two months of operation• Successfully managed a 3-member marketing team by conducting weekly meetings, establishing deadlines, and providing constructive feedback

East Rutherford, Nj

• Utilized HooteSuite to improve social media presence and accumulate leads through keyword targeting • Mastered the use of SalesForce.com for data entry, inquiry and validation for more than 6,000 leads to support research and database projects • Coordinated tasks and communicated with team members through Microsoft Groove, SharePoint and WebEx

Bachelor Of Science In Business Administration, Marketing Major, Digital Media Certificate, Senior

Activities and Societies: Gamma Sigma Sigma Service Sorority, Vice Business Chair of University of Pittsburgh's Academic Affairs.

International Marketing

I spent the spring semester of my Junior year studying in Sydney, Australia on Pitt's experiential learning program; Global Business.

Education record