- Orchestrate development of rush recruitment materials by creating theme and design of posters, presentations, flyers, business cards, rush informational manual, and social media posts while adhering to values of the fraternity- Design and release representative fraternity merchandise for 100+ actives by surveying individual styles and trends in clothing to create inclusive t-shirts, hoodies, and other apparel within a budget enjoyed by all members

• Oversaw the end-to-end process of copywriting and scheduling for over 30 impactful seasonal campaigns, ensuring timely delivery and alignment with marketing goals• Assisted with copy for 5+ high-profile client sponsorships, ensuring brand consistency and meeting client expectations• Drove the development of compelling copy for 9 strategic lifecycle campaigns, contributing to increased user engagement and retention• Contributed to the brainstorm efforts for user acquisition campaigns to be served through outside marketing agencies• Average campaign results produced a 76% email open rate and 1% email click-thru-rate, resulting in above average benchmarks compared to industry rates• Supported the social media team during peak demand and understaffed situations, ensuring the continuity of content delivery and maintaining a high standard of quality• Conducted research to stay updated on industry trends and competitor strategies• Received positive feedback from team members for adaptability and quick response during peak work periods

- Coordinated schoolwide alumni panels, open networking events, and other engagement initiatives by acting as a student liaison between Kelley School of Business and extensive alumni network- Directed and engaged team of 11 student leaders in weekly meetings to plan various alumni engagement initiatives- Served on Kelley Student Government’s executive team of faculty advisors and other student representatives by attending weekly meetings to discuss welfare of general assembly and pressing campus matters

- Utilized creativity and leadership skills in collaborating with committee members to design posters, social media posts, and promotional materials for Indiana University Kelley events, Kelley Student Organizations- Researched to understand and accurately portray different cultural movements, events, and holidays to justly bring awareness through marketing on Kelley Student Government platforms and social media accounts- Authored legislation to voice opinions of student body as 1 of 11 designated representatives out of 200+ applicants- Participated in bi-weekly general assembly meetings to debate, and vote on new bills and legislation regarding the Kelley School of Business to create an environment that upholds Kelley values and strives for positive change

- Selected as one of 150 participants out of 5300 applicants for the fifth annual A&F Co. Sophomore Summit through application process consisting of a written application, online interview, and digital design portfolio submission review- Launched hypothetical capsule collection for Abercrombie & Fitch Women's which consisted of market research, clothing and accessory design, omnichannel and financial strategies, and marketing campaign

- Selected as one of 150 participants for the second annual A&F Co. Freshman Forum through rigorous application process consisting of a written application, online interview, and digital design portfolio submission review- Gained firsthand insight and experience into the retail industry, specifically Abercrombie’s market strategies and trend analysis- Pitched innovative store experience campaign to leaders of this global, multi-million dollar business to better attract Generation Z with firsthand research conducted through surveys