Julia Moura Hedrick Email & Phone Number

United States

Troy, Michigan, United States

Bloomfield Hills, Mi

Nearly twenty years of experience in collecting, reporting, and analyzing the voice of the customer across multiple methodologies in over 25 countries. Joined the RDA Group in 2000, after eight years of market research experience in Brazil, where she supported Market Research and Category Management activities for major CPG companies while at Indicator/GfK Research, and as a research user at Lacta/Kraft Foods.Over the past 14 years at RDA, Julia has designed and managed several strategic projects for automotive and non-automotive companies, including CATI telephone, in person, street intercept, focus groups, product clinics, and web surveys.**Current Responsibilities**Julia currently heads up a group of key Customer Satisfaction and Quality ongoing tracking studies across North America, South America, Europe, Asia Pacific & Africa, and Middle East.Julia’s expertise lies in managing multiple method and international studies, customized to meet the unique requirements of different cultures across the globe. *Product Quality *Product Usage *Product Launch *Product Clinics *Buyer Loyalty/ Purchase DriversJulia lead the design and launch of corporate initiatives such as a webCATI System and was instrumental in the development and launch of RDA’s data mining tool.

Responsible for generating new revenue for the Category Management and Retail Audit Departments

Responsible for overseeing Market Research Projects such as Retail Audit, New Product Tests, Habits and Attitudes, Brand/Institution positioning, Image and Segmentation Studies.

Marketing Certificate - Uc Berkeley Extension

Marketing And Advertisement, Marketing And Advertisement