Julia Herman Email & Phone Number

Roslyn, Ny, Us

Miami, Florida, Us

Austin, Texas, Us

Lead a global revenue operations team of 40+ across Americas, EMEA, and APAC consisting of sales and marketing operations, SFDC development and support, GTM Strategy and Analytics, Sales Enablement, Demand Generation, SDRs, e-commerce, and Deals Desk. Implemented innovative GTM strategy in collaboration with Sales Leadership, expanding into global markets and establishing Enterprise and Inside Sales teams for a 300+ person sales org, transforming the 30-year-old software company to a SaaS business model. Revolutionized customer experience through tech streamlining, reduced manual work, and improved forecast accuracy. Led reporting, due diligence, and investor presentations. Reduced new sales ramp time by 80% and developed culture of support as part of New Hire onboarding.

New York City, New York, Us

New York, Ny, Us

• Responsible for building and leading Sales Operations, Sales Enablement, and Sales Learning and Development teams to support 100+ person Sales Organization in one of the fastest growing SaaS technology companies. • Developed Go-to-Market strategies to evolve company from Inbound to Outbound Sales focus. Increasing Outbound new business by 537%. Focus on regionalization, territory planning, pricing, buyer personas & segmentation, Account Based Marketing, and sales messaging. • Drove lead-to-cash process and implementation, creating accountability for sellers and demand generation teams. Optimized sales technology stack integrations including SFDC, Outreach, Marketo, Docusign, etc. • Established KPI’s for Sales Efficiency, Churn/Customer Retention, Sales and Demand Generation Productivity, and New Rep Ramp Time to drive consistency and improved budgeting and forecasting capabilities. • Developed a data driven retention strategy that improved Customer Churn by 18PPT on $19MM Baseline. • Lead Sales Learning & Development team, responsible for compressed new sales rep time to productivity and development of high performers by using a blended learning approach to on-boarding and continuous learning. Deployed new LMS with customized learning paths for individuals tied to KPI’s and quota. • Manage and developed $18MM expense budget of the $50MM ARR company.• Lead cross-functionals team tasked with redefining product, paywall and pricing strategy.• Responsible for Board and Investor Presentations.

New York, Ny, Us

• Work closely with the Heads of Sales of all Business Units to improve sales effectiveness and efficiency, formulate and execute sales growth strategies, drive accountability through reporting, analytics and data management. • Provide strategic input, project oversight, process improvement and tactical execution for the Sales Operations and Sales teams. • Identify productivity trends across the Sales Operations organization and use insights from reporting to create and drive efficient processes, create training programs and improve productivity.• Work closely with senior leadership to define optimal performance management programs in order to ensure overall sales success and align training, reporting, and incentive programs with performance management platforms.• Responsible for all platforms Sales & Sales Ops teams use – Salesforce, Clearslide, Adjuster, STAQ, LiveIntent, Theorem, DFP, etc. Work on all contracts and find efficiencies with existing and new vendors. Negotiate rates on all new contracts and renewals.

New York, Ny, Us

• Individually created and oversaw the sales e-mail and mobile divisions, which deployed and managed advertising-based emails and mobile solutions to both DTC and B2B business lines across a vast portfolio of websites; grew revenue 600%.• Lead company representative for all email and mobile initiatives.• Manage newsletter ad integration and programmatic partnerships for a leading provider of premium health and wellness properties with an empowering, multichannel approach to personalized content.• Develop solutions for viewability, NHT, ad-blocking, programmatic, header-bidding and native. • Led team that developed and monitored KPI dashboards to improve reporting and yield optimization used by executive team.• Create and manage Sales Operations department budget.

New York, Ny, Us

• Led and managed cross-­‐functional teams, overseeing all aspects of email campaigns – including planning, design, development, quality testing, execution, and reporting.• Ran analytics to assess end-­‐to-­‐end campaign performance and develop strategies to optimize features, functionality and results.• Provided expertise and recommendations for email and mobile marketing, including integration intoa complete, 360-­‐degree media solution.• Assisted in the timely closing of business deals; maintained deep knowledge of clients’ campaigns and business goals.

New York, Ny, Us

• Original company sales development lead and pilot developer of custom micro-­‐sites, generating $60MM in annual advertising revenue.• Collaborated with sales to create unique and lucrative opportunities for clients, including cross-­ platform integrated campaigns and generating surplus inventory.

Bristol, Bristol, Gb

• Identified and generated new leads for a premier B2B events company.• Provided outreach to top-­‐level CTOs to attend the Financial Services Technology Summit.

• Designed and created www.nownyc.com using market analysis, client feedback and usability requirements.• Developed user interfaces to meet client needs.• Created and developed all promotional collateral.• Coordinated and ran East Coast events.

Mit Xpro’S Chief Operating Officer Program

Bachelor Of Science (B.S.), Communication & Technology