Julia Hultgren, Cpim Email & Phone Number

• Responsible for all physical manifestations and global assortment of the BOA brand including apparel, gear, branded assets and retail collateral for employee and promotional use
• Built and continue to evolve the global product merchandising strategy including creative assets, distribution plans and budget
• Ensure financial targets of the program are met by strategically managing budgets, tracking and organizing expenses and analyzing variances to extract insights and recommendations
• Partner with Marketing, Sales and senior leadership to ensure all business needs are planned for in merchandising strategy
• Manage all projects, including key stakeholder alignment, creative kickoff, order placement and tracking, and finalization
• Created replenishment strategy based on inventory level and demand, including the continued sourcing of product, lead time management, and fulfillment

• Monitored and analyzed campaign performance metrics, such as click-through rates (CTR), overall traffic, and consumer engagement, and provided actionable insights and reports to key stakeholders to improve performance
• Regularly utilized Google Analytics to monitor and improve website performance against strategic goals and KPIs
• Collaborated with cross-functional teams to ensure marketing strategies aligned with overall business plans

Greater Denver Area

• Built bottom-up forecast using historical sales data, market trends, and statistical analysis
• Partnered with 30+ customers to understand both short- and long-term forecasts
• Created planning process that reduced lead time for partners by an average of 1.5 days
• Responsible for forecast accuracy and actuals reporting to ensure Commercial and Operations teams had actionable data
• Partnered with Sales, Customer Service, Operations, and external partners to secure most accurate data when building forecasts
• Regularly analyzed data to identify demand patterns, seasonality trends, and demand drivers, using tools such as Excel and D365

Denver, Colorado

• Evaluated demand and placed purchase orders daily orders with multiple vendors
• Improved On-time Delivery (OTD) through vendor management, stocking strategy, and order placement improvements
• Managed several vendors and held them accountable to on-time delivery, quality standards, other KPI’s
• Worked with suppliers and internal stakeholders to prioritize production plan during capacity constraints
• Communicated and validated supplier forecasts and sent to internal stakeholders
• Measured inventory performance and managed stocking levels as needed to meet goal service level

Greater Denver Area

• Assist in the purchasing of Infrastructure, Locomotives, and Fleet
• Create Purchase Orders and coordinate with railroad sites and vendors to ensure accurate delivery
• Contribute to the implementation of new ERP system (NetSuite) by acting as first user, creating initial reports, and giving strategic feedback
• Assist in the transition to a new Fleet Management program and GPS system simultaneously, requiring project management skills
• Organize weekly status calls with partners to maintain progress on new program implementations

Greater Denver Area

• Manage inventory of multi-million dollar sporting goods business
• Place orders daily through multiple ordering systems, including JDA, AS400, SCPO
• Drive sales by ensuring proper inventory is replenished in a strategic and time sensitive manner
• Coordinate with cross functional teams to complete projects in time sensitive manner
• Update and maintain SKU records to ensure accurate ordering and delivery
• Support the buyer and planner in reporting and replenishment tasks to ensure best possible performance of product

Greater Denver Area

Greater Denver Area

• Managed sales team of 25 associates to exceed company sales expectations
• Recruited and on-boarded all incoming sales associates
• Conducted screening interviews and background checks for all potential new hires
• Completed hiring processes through company system (HRIS/ PeopleSoft)
• Maintained detailed and confidential HR records of associates
• Created associate schedule based on forecasted weekly numbers

Greater New York City Area

• Developed and executed sales strategy to maximize profit while maintaining a customer service focus
• Educated customer on a variety of information, both as requested and “on the fly”
• Acted quickly and professionally in high stress situations
• Evaluated product performance weekly to reallocate inventory between locations
• Accountable for sales, payroll hrs used, inventory, and additional KPI’s (key performance indicators)
• Established an environment that promotes positive team attitudes and partnership through monthly team meetings and competitions

Greater New York City Area

• Oversaw all aspects of the sale with diverse group of clients (boutique, department store, online retailer) that included sales appointments, order entry, and delivery tracking
• Traveled to industry tradeshows as brand representative
• Maintained booth during tradeshow, including set up, tear down, and nightly close
• Analyzed post show data and sales to provide insight for improvements to representatives
• Maintained database of contacts for current stockists and prospected leads
• Created line sheets, lookbooks, and other visual material using Adobe Photoshop, Illustrator, PowerPoint

Fort Collins, Colorado Area

• Administrative support to the buyer/owner in all business aspects
• Developed merchandising strategies that included product assortment, promotions, and contests
• Responsible for purchase orders, from PO entry (Quickbooks) to tracking and receiving
• Created assortment plan for upcoming seasons using retail math skills
• Main point of contact for vendor communication and order placement
• Attended industry tradeshows, including Magic/Project in Las Vegas, biyearly