Julia Hultgren, Cpim Email & Phone Number

• Responsible for all physical manifestations and global assortment of the BOA brand including apparel, gear, branded assets and retail collateral for employee and promotional use • Built and continue to evolve the global product merchandising strategy including creative assets, distribution plans and budget • Ensure financial targets of the program are met by strategically managing budgets, tracking and organizing expenses and analyzing variances to extract insights and recommendations • Partner with Marketing, Sales and senior leadership to ensure all business needs are planned for in merchandising strategy • Manage all projects, including key stakeholder alignment, creative kickoff, order placement and tracking, and finalization • Created replenishment strategy based on inventory level and demand, including the continued sourcing of product, lead time management, and fulfillment • Negotiate with suppliers and vendors to agree on favorable terms and pricing, ensure on-time delivery, and secure quality products• Built and merchandised an in-house retail shop as well as an e-commerce site for employee purchases

• Monitored and analyzed campaign performance metrics, such as click-through rates (CTR), overall traffic, and consumer engagement, and provided actionable insights and reports to key stakeholders to improve performance• Regularly utilized Google Analytics to monitor and improve website performance against strategic goals and KPIs• Collaborated with cross-functional teams to ensure marketing strategies aligned with overall business plans

Greater Denver Area

• Built bottom-up forecast using historical sales data, market trends, and statistical analysis• Partnered with 30+ customers to understand both short- and long-term forecasts• Created planning process that reduced lead time for partners by an average of 1.5 days• Responsible for forecast accuracy and actuals reporting to ensure Commercial and Operations teams had actionable data• Partnered with Sales, Customer Service, Operations, and external partners to secure most accurate data when building forecasts • Regularly analyzed data to identify demand patterns, seasonality trends, and demand drivers, using tools such as Excel and D365• Analyzed customer forecasts and created an aggregated forecast that was provided to suppliers• Partnered with partner product development team to implement new CRM software (Microsoft D365)• Traveled both domestically and internationally, to continue to develop relationships with partners, suppliers, and factories

Denver, Colorado

• Evaluated demand and placed purchase orders daily orders with multiple vendors• Improved On-time Delivery (OTD) through vendor management, stocking strategy, and order placement improvements• Managed several vendors and held them accountable to on-time delivery, quality standards, other KPI’s• Worked with suppliers and internal stakeholders to prioritize production plan during capacity constraints• Communicated and validated supplier forecasts and sent to internal stakeholders• Measured inventory performance and managed stocking levels as needed to meet goal service level• Created KPI reports, including Supplier On-time Delivery (OTD), Sales Order On-Time Delivery, and Leadtime Duration• Contributed to the testing and development of new ERP system (NAV) and EDI process

Greater Denver Area

• Assist in the purchasing of Infrastructure, Locomotives, and Fleet• Create Purchase Orders and coordinate with railroad sites and vendors to ensure accurate delivery• Contribute to the implementation of new ERP system (NetSuite) by acting as first user, creating initial reports, and giving strategic feedback• Assist in the transition to a new Fleet Management program and GPS system simultaneously, requiring project management skills• Organize weekly status calls with partners to maintain progress on new program implementations

Greater Denver Area

• Manage inventory of multi-million dollar sporting goods business• Place orders daily through multiple ordering systems, including JDA, AS400, SCPO• Drive sales by ensuring proper inventory is replenished in a strategic and time sensitive manner• Coordinate with cross functional teams to complete projects in time sensitive manner• Update and maintain SKU records to ensure accurate ordering and delivery • Support the buyer and planner in reporting and replenishment tasks to ensure best possible performance of product• Translate technical information to partners in easily understood terms• Analyze and maintain large amounts of data using Excel (pivot tables, vlookups)• Balance order quantities to fit within Open to Buy budget

Greater Denver Area

Greater Denver Area

• Managed sales team of 25 associates to exceed company sales expectations• Recruited and on-boarded all incoming sales associates• Conducted screening interviews and background checks for all potential new hires• Completed hiring processes through company system (HRIS/ PeopleSoft)• Maintained detailed and confidential HR records of associates• Created associate schedule based on forecasted weekly numbers• Used interpersonal skills to coach associates on selling techniques and best practices• Invested in associate growth by giving feedback and setting performance goals• Multi-tasked HR duties with sales floor management, requiring constant reprioritization based on current needs• Created ad-hoc reports to analyze sales data and suggest improvements to processes• Communicated daily reporting of numbers and trends to corporate partners• Managed personal clientele by connecting via phone, text, email to drive sales and create lasting relationships• Supported a customer-centric culture and delivered a highly satisfying customer experience by identifying individual’s needs and making styling recommendations based on those needs

Greater New York City Area

• Developed and executed sales strategy to maximize profit while maintaining a customer service focus • Educated customer on a variety of information, both as requested and “on the fly”• Acted quickly and professionally in high stress situations• Evaluated product performance weekly to reallocate inventory between locations• Accountable for sales, payroll hrs used, inventory, and additional KPI’s (key performance indicators)• Established an environment that promotes positive team attitudes and partnership through monthly team meetings and competitions• Motivated sales team to reach daily and weekly sales goal by creating associate incentives• Organized training and development processes for new associates, including training on company tools and systems• Acted as first point of contact for all HR questions and concerns for sales staff• Responsible for cash drawer and daily financial reconciliation • Processed payroll weekly for 10 internal employees• Utilized design skills to create visual merchandising plans

Greater New York City Area

• Oversaw all aspects of the sale with diverse group of clients (boutique, department store, online retailer) that included sales appointments, order entry, and delivery tracking• Traveled to industry tradeshows as brand representative• Maintained booth during tradeshow, including set up, tear down, and nightly close• Analyzed post show data and sales to provide insight for improvements to representatives• Maintained database of contacts for current stockists and prospected leads• Created line sheets, lookbooks, and other visual material using Adobe Photoshop, Illustrator, PowerPoint• Updated e-commerce site (Shopify) with new styles, quantities, sizes, and colors

Fort Collins, Colorado Area

• Administrative support to the buyer/owner in all business aspects• Developed merchandising strategies that included product assortment, promotions, and contests• Responsible for purchase orders, from PO entry (Quickbooks) to tracking and receiving• Created assortment plan for upcoming seasons using retail math skills• Main point of contact for vendor communication and order placement• Attended industry tradeshows, including Magic/Project in Las Vegas, biyearly• Fulfilled Open to Buy (OTB) budgets by evaluating current best sellers and forecasting potential sales• Performed Assistant Buying duties simultaneously to Sales Associate responsibilities• Managed personal client book and exceeded sales goals by giving “above and beyond” quality customer service• Created lasting relationships with vendors and customers that positively impacted store performance