Julia Hutchison Email & Phone Number

Cowes, Isle Of Wight

Basingstoke

Southampton, United Kingdom

London, United Kingdom

BORN (formerly Group FMG) is a global commerce and content agency with offices in London, New York and Chennai. Launched 25 years ago, it provides pre-press services to publishers and strategically extended these production services across digital, mobile and e-commerce • Recruited to launch and develop the content department (editorial, photography, UX, design and video) as a full end-to-end solution for brands.• Developed the content team to include content strategy and creative staff alongside an extensive database of freelancers.• Involved in the business as part of the UK management team and reporting to the Board and investors.• Manage the department P&L ensuring cost efficiencies and margin improvement.• Responsible for all new business personally bringing in new clients including Virgin Holidays, Estee Lauder, British Film Institute, Argos and The National Trust.• Encourage the cross selling of content delivery to existing clients and oversee all content requirements for digital and e-commerce platform projects including FiloFax, BSN (Glambia), Basware, HSS, Access Storage and Google on a local and global basis.• Champion the power of natural search and social for our clients.• Project managed and directed the launch of the industry first Random House Author Portal featuring rich content including data and video.• Work with Argos in their transition from print to digital; incorporating digital brand strategy work and production of digital publications.

London, United Kingdom

• Charged with driving the profile and understanding of this new genre of marketing globally. • Championed digital and mobile content development ensuring content marketing is one of the most discussed issues in current communications planning.• Reported to the member board, developed and instigated a revised business strategy to triple membership and increase company turnover by 400%.• Delivered over 60 new clients to the market generating an additional £60m of revenue for CMA member agencies. This was delivered through development of a consultancy service for marketers. Worked with clients including RBS, John Lewis, Audi, Shell, Virgin Media and Boden to establish the importance of content marketing within the marketing mix. • Instrumental in the launch of some of the biggest magazines in the UK along with the expansion into overarching digital content marketing activity.• Initiated and launched ground-breaking media research – APA Advantage Study – to benchmark and prove content marketing effectiveness. With 20,000 consumer interviews, it was shortlisted for a Media Week award and has been developed to create an online planning tool for members. • Ensured extensive national trade and national press coverage with a profile as the industry commentator.• Established strategic partnerships with trade bodies (DMA, Marketing Society, ABC, NRS and IPA) and industry influencers.• Launched a significant training programme to educate clients and agencies about the latest trends in digital content and strategy.• Created and organised all the events for the market including the inaugural International Content Summit and International Content Marketing Awards. Over 1,200 clients and members attended these events winning ‘Best media event strategy of the year’ at Haymarket’s Brand Event Awards. • In 2012 rebranded the then APA as the Content Marketing Association supported by extensive media research and publicity.

Top 5 UK media and planning agency & lead office for EMEA region; part of Worldwide Starcom Mediavest Network• Managed a team to plan and instigate all PR, marketing and business-development activity.• Worked with senior executives to build the client base attracting over £100m of new business from clients including Honda, BT and British European Airways. • Created a new corporate identity for the agency, developing all corporate and promotional materials and rolling out a new brand identity across all 60 Starcom offices worldwide.• Planned PR campaigns to raise profile through promotion of key personnel and bespoke research.• Initiated high-profile conferences for clients and journalists on key media subjects such as the Communications Bill.• Produced award-winning videos and entries for the coveted Cannes Media Lions Awards.

An innovative multi-media service delivered via print, call centres, websites and software for self-employed professionals (SEPS) launched in March 2001. Worked with the board to achieve a successful sale of the business• Ran a team of 20 to plan and launch the Alodis business, providing multi-channel practical support and services for SEPS, combined with issues based lobbying to raise the status of the community. • Initiated a programme of over 10,000 hours of research, culminating in the Mori study Fragments of the Future: The Self-employed Revolution, which received coverage in every daily national newspaper and broadcast media. • Planned the marketing strategy to achieve over 50,000 members within first six months of launch. • Launched a monthly business magazine to engage the target market, which achieved 7,000 subscribers in the first 2 months.• Devised PR and lobbying strategy, achieving extensive press and TV coverage and political interest.

London, United Kingdom

Leading communications agency specialising in media accounts• Managed a team to run the Associated Newspaper account, advising on strategy and implementing all campaigns for Daily Mail and The Mail on Sunday. Advised on marketing activity for The Evening Standard.• Managed and oversaw the analysis of databases and voucher redemptions to achieve higher ROI for campaigns.• Worked with the promotion department, providing strategic support on above-the-line activity.• Devised and instigated a website to build circulation.

Weekly Sunday Newspaper, part of Press Holdings, owned by The Barclay Brothers• Worked with Editor, Jeff Randall; CEO, Bert Hardy; and Editor in Chief, Andrew Neil, to re-launch the title. Managed all commercial and operational activity to ensure the smooth production and promotion of the paper.• Managed external agencies to set strategy for, marketing activities. Campaigns delivered a 20% growth and achieved the highest paid-for sales for the title.• Prior to the re-launch I was brought into the previous, trading company to manage the day-to-day operations whilst the company was in administration. I ensured the transition to new ownership achieving a successful sale to The Barclay Brothers. • Reported to the Board with responsibility for the business and its 60 staff with emphasis on troubleshooting and reduction of trading losses to breakeven.

• Managed a team of field sales executives, working worldwide and coordinated sales to over 100 clients with revenues exceeding US$1million

• Planned & implemented all marketing and commercial activity to attract companies to exhibit and consumers to attend the exhibitions (key markets franchise and graduate recruitment).

• Set up and ran marketing & subscription departments raising paid-for subscriber base to over 10,000.

• Whilst at university managed a team of student journalists and advertising executives to launch the 10,000 circulation graduate recruitment title for Cambridge undergraduates. Expanded to include Oxford University for a distribution to over 18,000 students.

Bachelor'S Degree, Theology/Education

BA (Hons) Theology & Education

Education record

11 O-levels (includes English and Mathematics) 1 A/O-level (Business English) 3 A-levels (English, Geography and Classics)