Julia Swain Email & Phone Number

Queensbury, Ny, Us

Rutland, Vt, Us

- Develop business and financial goals for the company to drive profitability and develop a sustainable growth model, resulting in a 10% margin increase in EBITDA within 12 months.- Managing daily operations, marketing, advertising, and financial activities of a 50+ employee manufacturing company, while working with the CEO and CFO on special projects and shareholder presentations.- Transformational change management in implementing new CRM, ERP, and HR systems to optimize internal workflows, increase profitability, and drive sales.- Lead new product design, development, and go-to-market strategies in anticipation of market trends and for execution on all sales channels.- Prepared and was awarded a $96K grant from the State of Vermont Training Program to implement internal continued learning and vendor training programs for employees.

Rutland, Vt, Us

• Worked closely with the executive management team to develop company goals while leading the marketing and product development departments. • Manage all marketing, digital content, merchandising, advertising, events, product design, and go-to-market planning for all B2B customer channels including Lowes, The Home Depot, Menards, Daltile, and Floor & Decor.• Develop and deploy a multi-platform eCommerce marketplace sales strategy with expansion to Amazon, Amazon CA, Walmart, Target, and industry sites, while building Questech’s digital presence on paid & owned channels.• Manage eCommerce and Amazon platforms to triple sales growth from $50K to $3M by expanding product categories, driving new-to-brand traffic, and digital advertising campaign management.

Rutland, Vt, Us

Joined the Questech team to work with leadership to develop and launch a multi-channel eCommerce strategy that will increase revenue streams across multiple product categories. Platforms include: Amazon Seller and Vendor central, Wayfair, Houzz.com, Build.com, industry sites and more. • Develop and deploy a multi platform ecommerce sales strategy while building Questech’s digital footprint, social media and brand awareness channels • Revenue forecasting and cost analysis for consumer product categories • Manage Amazon seller central and vendor central platforms to increase sales, maintain FBA compliance, expand product categories, optimize product listings and drive brand visibility • Build the Questech Amazon advertising and enhanced brand content to drive traffic to product listings• Conduct market research to identify product opportunities and work with the development teams to bring new products to market• Collaborate with the sales and production teams to develop channel marketing strategies

Atlanta, Georgia, Us

Worked within the Cox Talent Acquisition department to increase brand engagement, generate hiring leads and position COX business groups as an employer of choice. • Managed a marketing and events division of the COX Enterprise Talent Acquisitions team with a $2+ million budget, to execute national marketing strategies to support organizational hiring and diversity goals across all product groups• Drive lead generation and network growth for targeted demographic and geographic regions through the developing of strategic marketing initiatives that included: social media campaigns, SEO, SEM, out of home, radio, digital, email, and inbound marketing• Management of a national recruiting event strategy with a focus on building candidate pipelines for Technology, Sales and Diversity opportunities• Strategic planning with executive leadership to develop KPI's and benchmarks for success of the department through analytics and quarterly reporting• Launch and implementation of new CRM, CMS and Social media management systems to generate and manage leads

North Hills, New York, Us

Working within the HR and Marketing teams to build internal and external marketing programs that align to and grow the Dealertrack & Dealer.com brand reputation in collaboration with the Cox Automotive family of brands.• Development and deployment of national marketing strategies with a $2.8 million yearly budget, to generate leads and brand awareness through owned and paid digital channels, resulting in a 90% growth in leads• Managed and built a marketing team to execute SEO, SEM, email, digital, content and social media campaigns that align with the growing business needs• Create content, editorial calendars and built the brands social platforms to promote a 20% network growth reported quarterly• Program Management and development of Recruiting Events, Employee Referral, Diversity & Immigration, Campus Recruiting and Internship Programs• Vendor Management and yearly contracts for all HR recruiting systems including CRM and ATS systems for applicant lead management

Burlington, Vermont, Us

Management of the Trend/Color/Materials design team and production specialists to produce seasonal coloration and materialization of footwear products for the Merrell, Chaco and Patagonia brands.• General client management including working budgets, scope of work documents, contracts, estimates, purchase orders, and deliverables• Project management from inception through completion, while coordinating client meetings, team travel arrangements, and process timelines• Created and applied team workflow processes to maintain calendar deliverables

Oversaw a team of Project Managers while assisting in organizational development, production process, budgeting and client account expansion with budgets upward of 1 million for deliverables• Developed marketing strategies, branded experiences and retail environments that contributed to a 20% overall company revenue growth• Produced, budgeted, and installed branding solutions for companies including: Nike, Dior, Juicy Couture, LVMH brands, Starwood Hotels, Hardrock, and more

Plan-Les-Ouates, Geneva, Ch

• Developed and managed International marketing strategies, campaign objectives and merchandising standards for 170 stores within the US• Managed production timelines in collaboration with construction and vendors for new store openings, renovations and events• Coordinated all visual and marketing communications, window displays and floor sets based on product launches, with 40% travel to Store locations Nationally

Herzogenaurach, De

• Managed the execution of retail marketing directives, including floor sets and window displays based on visual merchandising standards and financial objectives• Prepared merchandise display weekly reports based on selling reports, and trends• Managed a sales team to drive daily, weekly and monthly sales goals, with a documented increase in sales • Coordination of merchandise including incoming new product, back stock, transfers and replenishment • Preparing merchandise display reports for weekly meetings based on selling reports, and market trends• General operational and administrative responsibilities as well as hiring and training new team members

• Managed and coordinated all project phases, tasks delegated, and vendor-to-client coordination, vendor quotes, and final installations• Provided clients such as L’Oreal, Redken, Ralph Lauren and Cutler Salons with innovative retail design, marketing and merchandising solutions resulting in increased product sales and brand-to consumer communication• Creation of architectural construction document , custom fixture drawings, furniture an finish schedules, in collaboration with assigned vendors• Managed project phases, tasks delegated, and vendor to client coordination• Coordinated vendor and contractor quotes, production time-lines and final installation • Managed and developed working drawing sets for salon/spa floor plans and Redken retail fixtures; Selected, specified and purchased materials and furniture that coordinated with the project time-line and budget

New York, Ny, Us

• Designed pragmatic solutions for Fortune 500 Companies including: Deutsche Bank offices, Chase Branch bank locations; Louis Berger Group programming and space planning development, and CIT Branch offices • Scheduled time-lines for construction and furniture move in dates; Oversaw on-site installations and site surveys • Produced construction documents, pragmatic design layouts, Power Point Presentations and renderings

• Managed client relationships including presentations, budgets, and purchase orders • Delivered strategic design branding solutions for clients including: Estee Lauder and Stila Cosmetics product retail branding and Global store merchandising design; Palisades Group Coop development; Residential home renovations and design; these delivered solutions resulted in a 50% client increase • Facilitated on-site installations according to time-lines and vendor coordination• Created architectural layouts, details, perspectives and renderings using Auto Cad, Photoshop and Sketch Up

Mps, Design Management

Bfa, Interior Design