Julia Wilson Email & Phone Number

Sydney, Nsw, Au

Milsons Point, New South Wales, Au

Sydney, Nsw, Au

Big Red Group is an Australian holding company, parent to experience marketplace brands; Red Balloon, Adrenaline, Lime & Tonic, Marketics AI digital marketing agency and Redii employee recognition platform.Part of the executive leadership team, in this position I led two marketplaces, Adrenaline and Lime & Tonic, through a merger and acquisition process and a period of integration and transformation. This included developing and implementing the strategy for growth, brand development, partnerships and marketing, including new to brand and customer relationship management. Adrenaline – Leading Australian adventure experiences company | Provides >3000 adventure experiences nationwide.Lime & Tonic – Hospitality experiences marketplace | Curates unique gourmet and indulgence products for customers in Sydney and Melbourne.Key Focus Areas: Ecommerce and Experience Marketplaces Digital Marketing Strategic Partnerships Product Development Revenue Growth Channel Development Team Building Merger & AquisitionHighlights included:➤ Built and led high-performance team accountable for brand strategy, growth and sales, marketing, digital, customer experience, strategic partnerships, merchandising and technology.➤ Decreased reliance on paid search for customer acquisition and revenue, delivering a significant YOY increase in earned channels and owned channels.➤ Extended product categories by securing a range of new products that delivered incremental sales within 3 months of product launch.➤ Brand re-positioning strategy with significant improvements to direct to brand traffic➤ Redesigned website merchandising strategy to exceed gross margin targets.

Sydney, Nsw, Au

Marketics has partnered with the Artificial Intelligence Marketing Platform Albert™, to deliver the technology exclusively to third parties in Australia and New Zealand. This includes media companies, as well as to direct-to-consumer businesses. Albert is a turn-key Artificial Intelligence marketing solution, optimising holistic, cross-channel and cross-device marketing campaigns, driven by truly unique AI technology.Building and leading the team for Australia / NZ, my role was to lead from the from the front the full sales, B2B Marketing, CRM, marketing strategy and client management functions of this new AI digital platform business in market. My efforts secured significant client wins including Optus (prepaid, postpaid mobile, SMB and Fixed digital activity). Endeavour Liquor Group, MJ Bale, Skinny Tan and Kiwibank among others. 120 qualified leads in first 12 months and headline presentation for Mumbrella 360 in 2018.

Pleasanton, California, Us

Blackhawk Network is a NASDAQ listed company that operates in the prepaid finance, loyalty, gift card, telco and payments industries.• Set up and development of the B2B strategic marketing and sales division alongside my existing B2C Retail team• PR strategy and execution to grow brand awareness and engagement• Loyalty program management and consultation to leading companies in airlines, financial services, telecommunications and insurance to best deliver effective customer rewards• Built high performing business development team with focus on forging deep strategic partnerships & marketing consultation with Tier 1 clients.• Brand development and marketing strategy leadership for Loyalty B2B and B2C execution• Digital and Social Marketing to drive program awareness, direct sales and product education• Built strong trading Commercial Agreements for the category with industry leading partners including American Express, Myer, David Jones, Westfield, Qantas, JB Hifi, Harvey Norman etc. negotiated at Executive level.• B2B Marketing including overall strategic direction and Partner communications• Consumer Marketing of digital gift cards for loyalty programs• Was awarded Blackhawk Networks Employee of the Year 2015 for my results and partnership skills

Pleasanton, California, Us

• Product Development – designed, business cased and built company own Visa and EFTPOS products • Digital and Social Marketing Strategy and Execution lead• CRM and Partner Marketing lead• Loyalty and CRM program strategy and execution lead• Strategy and design of branding execution for wider Asia Pacific business• Merchandising best in class development and execution• Developed unique strategic partnership in Australia with Apple iTunes to build Blackhawk’s in-country market share from 45% to 87% within 3 years• Developed and implemented a complete marketing promotional plan and strategy for all distribution partners. Promotional activity delivered 150% increase to base business revenue• Built, developed and mentored a high performance team• Developed industry leading Gift Card and Prepaid Market qualitative and quantitative research program to provide broad industry insights into customer behaviours, spends and trends in segment• Developed annual Prepaid Industry Summit bringing together local and international prepaid experts and managers to review global trends, local synergies and strategic partnerships

Milan, Italy, It

Senior Marketing role with ownership of the Optical Retail portfolio of the business (OPSM etc). Developed a strong executive “challenger strategy” 5 year plan to build market share by Acquiring new customers to base. Owned, Earned and Paid Marketing Strategy and Execution lead. Sophisticated CRM / Loyalty Strategy and Data Analysis lead to drive active customer base

Macquarie Park, Nsw, Au

This high paced executive role had complete Marketing responsibilities for all aspects of consumer retail and direct acquisition and retention activity. $35m + budget p.a.

Macquarie Park, Nsw, Au

Delivering differentiated marketing and product strategies to achieve the Postpaid Mobile targets. Responsible for the communication strategy including product consideration, demand generation and retail & digital UX / UI. $13m + p.a marketing budget