Although I initially “fell” into marketing at University, I was hooked from the start. Fascinated by the interface between the psychology of the customer and the economics of a business or product, I soon learnt when you truly understand your brand and how it fits together with customer needs, that’s when the magic happens.With 20+ years in marketing, and experience that spans multiple industries and categories, I have learnt that truly great marketers are adaptable and responsive to change. A great marketer never says, “we’ve always done it this way”.Considered the person to “build, drive or fix it”, I am a results-driven executive leader with strong commercial orientation. Developing strategic direction, juggling multiple priorities, meeting ambitious deadlines and navigating challenging environments is where I thrive.I am passionate about building, developing and leading successful, motivated teams. I trust and empower my team members and use a consultative approach. During times of change, I take others on the journey creating enthusiasm and excitement along the way.My expertise includes:🔹 eCommerce and retail, commercial and marketing strategy🔹 Building strategic partnerships🔹 Up-to-date knowledge of digital marketing trends🔹 Customer-focussed strategic brand marketing, communications and PR🔹 Creating and leading stellar, results-focussed teams🔹 Employing data-led marketing acquisition strategy for growth🔹 Leading start-ups and new division positioning🔹 CRM strategy and loyalty program execution, data analysisToday, with extensive local and global experience and a demonstrated record of success, my strengths lie in strategic marketing, digital strategy, developing long-term strategic partnerships that enhance business results, and leading successful start-up and brand transformation projects.