Saet-Byeol Kim Email & Phone Number

판교

• Orchestrate all brand and PR activities as a role of holding company inside Kakao Corp., by exploring new marketing initiatives of being aligned with 13 affiliate companies
• Streamline the rule and process of brand and public relations internally, by enhancing the standardized guidance and co-working transparencyCA협의체 브랜드커뮤니케이션위원회 (Brand Communications Committee (Corporate Alliance.

Pangyo

• Spearheaded all marketing functional areas including marketing strategy, marketing communications,event production, creative and digital marketing strategy of Gen AI services and technology. (e.g. Karlo, AIprofile)
• Merged and acquired to Kakao Corp. as of May 31st, 2024.

Suwon

• Managed Digital campaign planning and Toolkit development which is culturally relevant to Millennials and Gen Z (e.g Sustainability) by streamlining content messaging and paid media roll-out to enhance brand.
• Developed Social Media strategy and governance principle across key media platforms by providing target audience and communication directions for all through global-led campaigns and 70+ local markets. Conducted a role.

Suwon

• Led to build a content development of Galaxy products and deployed to Digital Owned channel such as Samsung.com, CRM assets and in-store product showcase apps; it enabled to enhance customer engagement and gain.
• Spearheaded seamless brand experience across the channels from traditional ATL media to digital/social by collaborating with top-tier media partners (GQ, Vogue, Wired, etc) and micro influencers to gain paid & organic.
• Conducted Consumer Insights deep-dive to identify audiences’ attributes and brand affinity toward Wearable/Accessory products and deployed into sales/marketing directions such as USP and Package design.
• Managed regional sales and marketing operation for product launch and coordinate with HQ multiple functions from R&D to Marketing Comm. to deal with key requirements or issues to be resolved
• Oversaw product development and worked closely with cross-functional teams to determine key USPs for local markets such as UX design and mechanical R&D

Seoul

- Outlined key findings and implications from interim research activities such as Focused Group discussion and In-depth interview by participating in key client projects of FMCG, Telco and Finance industry