Saet-Byeol Kim Email & Phone Number

판교

• Orchestrate all brand and PR activities as a role of holding company inside Kakao Corp., by exploring new marketing initiatives of being aligned with 13 affiliate companies• Streamline the rule and process of brand and public relations internally, by enhancing the standardized guidance and co-working transparencyCA협의체 브랜드커뮤니케이션위원회 (Brand Communications Committee (Corporate Alliance Center))카카오그룹 브랜드 및 메시지전략

Pangyo

• Spearheaded all marketing functional areas including marketing strategy, marketing communications,event production, creative and digital marketing strategy of Gen AI services and technology. (e.g. Karlo, AIprofile)• Merged and acquired to Kakao Corp. as of May 31st, 2024.

Suwon

• Managed Digital campaign planning and Toolkit development which is culturally relevant to Millennials and Gen Z (e.g Sustainability) by streamlining content messaging and paid media roll-out to enhance brand consistency globally. Monitored campaign performance with key metrics to evaluate its success such as Response and Sentiment analysis• Developed Social Media strategy and governance principle across key media platforms by providing target audience and communication directions for all through global-led campaigns and 70+ local markets. Conducted a role for Editor of Samsung Global official channel (e.g. Youtube, Facebook and Instagram) by managing an integrated single marketing calendar for making consistent channel branding and content tonality and coordinating with all stakeholders in HQ.

Suwon

• Led to build a content development of Galaxy products and deployed to Digital Owned channel such as Samsung.com, CRM assets and in-store product showcase apps; it enabled to enhance customer engagement and gain actionable insights from digital footprints• Spearheaded seamless brand experience across the channels from traditional ATL media to digital/social by collaborating with top-tier media partners (GQ, Vogue, Wired, etc) and micro influencers to gain paid & organic buzz• Conducted Consumer Insights deep-dive to identify audiences’ attributes and brand affinity toward Wearable/Accessory products and deployed into sales/marketing directions such as USP and Package design.• Managed regional sales and marketing operation for product launch and coordinate with HQ multiple functions from R&D to Marketing Comm. to deal with key requirements or issues to be resolved• Oversaw product development and worked closely with cross-functional teams to determine key USPs for local markets such as UX design and mechanical R&D

Seoul

- Outlined key findings and implications from interim research activities such as Focused Group discussion and In-depth interview by participating in key client projects of FMCG, Telco and Finance industry