Julia Rosen Email & Phone Number

Los Angeles, Ca, Us

Asked by a former employer to co-found the firm of 15 staff, deftly merging the operations, systems, and culture of two teams from two different firms. This included creating and optimizing staffing and management structures, competencies matrixes, performance reviews, and professional development systems, as well as designing, developing, and implementing promotion, hiring, and onboarding practices.I also serve as the senior strategic advisor for campaigns and nonprofits revitalizing, conceptualizing, and growing their digital programs by leveraging new tools and techniques. I am responsible for the strategic direction, brand development and positioning, marketing, and business development.

Provided leadership and strategic direction during the departure of the Founder and long-time ED, supported the Interim Executive Director as the organization tackled a revamped mission/vision/values statement and Theory of Change for the organization.I co-lead the annual evaluation process for the current Executive Director and served as her strategic advisor.

Washington, District Of Columbia, Us

With my partners, I scaled the business from 7 to over 50 team members and $10M in revenue. I oversaw firmwide strategic planning, systems, processes, staff development, and HR, while simultaneously managing the digital and advertising departments. We designed, developed, and implemented a transparent pay structure and competencies matrix to facilitate equitable pay, clear pathways to advancement, and regular performance assessments. And we ran six and seven-figure voter contact advertising campaigns for clients like the Democratic Association of Secretary of States and paid influencer programs for Run for Something. My teams designed, built, and managed digital programs for dozens of clients from large non-profits to presidential campaigns.

Portland, Oregon, Us

Advised the organization on both operations and digital programming. Assisted the organization as it focused on DEI, added Racial Equity into its mission, trained the staff and board, and integrated a Racial Equity lens into all of its programs.Guided the organization as it maximized a multi-year capacity grant, revamped its mission/vision/values, and better supported its federated organizations.

Des Moines, Iowa, Us

Designed and developed client management standards, technical best practices, and KPI tracking for a growing department of 11 and created a hiring, training, and onboarding system that 7 team members went through over tenure, including 3 entry-level employees who are still with the company 5-7 years later in senior roles. I planned team retreats, leading agenda, training protocols, and team culture development.I coached, advised, and supported dozens of candidates, nonprofits, and PACs on their digital marketing strategies, raising millions of dollars and revamping their programs from the ground up. And I cultivated new relationships with brand new clients including but not limited to Four Freedoms Fund and UltraViolet.

Somerville, Massachusetts, Us

I built, trained, and led a new cross-functional team of 6 designers, data analysts, content creators, and developers to create beautiful, functional, and informative projects and programs, responsible for all outgoing mass communication. We raised millions of dollars through data-driven testing, built an organizational brand, redesigned the website, and shared insights externally to help the progressive movement flourish. Additionally, I advised the Executive Director on platform development, market growth strategies, staff advancement and retention, and operations and served as the Chair of the organization's Equality, Diversity, and Inclusion committee, leading organization-wide initiatives that fostered a sense of belonging among the 50+ and growing members of the staff.I acted as an expert advisor to organizations like the DSCC, DCCC, and Senate, House, and state political campaigns using the platform and represented the organization as a brand ambassador on panels and in trainings.

Washington Dc, Dc, Us

Trained budding organizers in digital organizing best practices.

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Managed a wide variety of issue campaigns, sending email to the seven million members on the MoveOn.org list. Worked with national partner organizations to turn out volunteers for phone banking and canvasses during the 2012 election cycle. Helped raise millions of dollars to power the organization and external campaigns.

Us

Led federal issue organizing campaigns and GOTV operations for the 2010 electionsWrote, edited, and deployed engagement, fundraising and volunteer emailsCoordinated with federal lobbyists and coalition partners on messaging and tactics

Helped reboot and grow the organization from an initial staff of 2 to 12 and organically built the email list from 25,000 to over 500,000. Lead issue and electoral campaigns in California and nationally.

Coordinated online outreach to presidential campaigns, bloggers and mediaCreated over 1,000 pieces of contentWebsite design and development management

Grew the Alliance website into the highest-trafficked progressive California site averaging 342,000 page views a monthCoordinated seach ads, blog ads, MySpace, and viral video campaigns