Product-Led Growth Manager
CurrentI build Lattice's omni-channel self-serve customer journey, which includes designing and implementing email campaigns, internal SOPs, enablement content, and in-app experiences that maximize customer adoption and value and reduce churn.--In-app Experimentation: Launched 18 in-app and email experiments in one quarter to boost account health in the scaled segment. This resulted in a 5% Onboarding Score increase and a 5% increase in manager activation in 3 months.In-App Onboarding: Designed, built, and implemented an evergreen in-app onboarding checklist experience that increased the adoption of key onboarding events by 20%Email Journey: Launched 10+ new automated emails for both Scaled and Managed segments to support product activation and adoption that saw a >70% open rate.Cross-functional partnerships: Collaborate with Product, Customer Success, Support, Sales, and Professional Services to prioritize and scale successful initiatives.Data-Driven Approach: Utilize data to identify patterns and trends in customer usage to inform improvements to programs