Julia Locklear Email and Phone Number
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Accomplished 20-year market research executive with a unique background in industrial and organizational psychology and track-record of talent development seeking to pivot to coaching, training, and public speaking.Specialties: public speaking, executive coaching, trainer/facilitator, psychology faculty, writer, survey research, quantitative, qualitative, digital analytics, brand measurement, advertising research, media research, African-American multicultural research, UX/UI; Black Women in the Workplace
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FounderThe Locklear Group, Llc 2011 - PresentPublic Speaking Engagements - conferences, panels, podcasts, off-sites, training, articles1:1 Coaching specializing in workplace crisis resolution (i.e., poor team-fit, potential hostile work environment or discrimination, separation and severance negotiation, etc.)Leadership coaching on building high-performing teams, working with diverse populations, talent development and retention -
Vice President, Consumer InsightsDollar Shave Club Mar 2020 - Jul 2021Marina Del Rey, Ca, UsLed the design and execution of custom research and analytics across multiple areas such as brand health tracking, ad and product testing and optimization, segmentation, innovation and UX/UIPartnered with senior leaders to provide consumer insight into the drivers of business performance and strategic recommendations on how to drive growth Coached, mentored, supported, and empowered a team of researchers including Unilever partners assigned to the Dollar Shave Club brand -
Vp, Director Of Research And Consumer AnalyticsDeutsch La Feb 2019 - Feb 2020Los Angeles, California, UsLed understanding of consumer and marketplace behaviors through quantitative and qualitative research, that most impact marketing and business goalsCollaborated with marketing, strategy, and planning teams to understand business and marketing objectives and develop analytic approaches to meet those needsProvided deep understanding of target consumers across existing clients and new business, to provide observations and insights that fueled growth -
Vice President, Ipsos ConnectIpsos Nov 2016 - Oct 2018Paris, FrManage execution of quantitative and qualitative studies for multiple clients including NBC, ABC, and their brand families, as well as NFL Network, Hulu, Netflix, and others, supporting $6-7M P&LSupervise, coach and develop team of 10 research professionals ranging from Analyst to Director, with 2 employees promoted in the last yearIdentify opportunities and challenges as the content/media landscape changes; translate this information into actionable insights and new business opportunities Represent Ipsos Connect at industry conferences and events as a speaker, panelist, and media research expert -
Customer Experience ResearcherDirectv Mar 2014 - Nov 2016El Segundo, Ca, UsLed NPS measurement program across all customer touchpointsProvided thought leadership in our ongoing efforts to systematically track and measure the customer experience across the lifecycleLed, designed and managed qualitative and quantitative ad hoc market research projects in support of the broader CX team Ensured the appropriate metrics are being collected and model the influence of the customer experience metrics on business outcomes -
Adjunct FacultyThe Chicago School Of Professional Psychology Jan 2011 - Dec 2015Chicago, Il, Us2013 ADJUNCT FACULTY OF THE YEAR - CALIFORNIA CAMPUSESDeveloped and administered curriculum for graduate psychology courses, including Organizational Attitudes and Survey Development.Supplemented graduate coursework with assessment center activities to evaluate students’ ability to communicate fundamental psychological principles to a business audience.Supported The Chicago School’s core principles of Community, Innovation, Service, and Education through direct instruction and participation in community projects and partnerships. -
Research DirectorGfk Custom Research North America | Nurago Jul 2011 - Nov 2012Nuremberg, Bavaria, DeDeveloped and executed go-to-market strategy for nurago in North AmericaPromoted and marketed nurago’s products – across GfK and to end clients directlySupported clients directly and GfK’s different sector teams in delivering proposals, costs, and expert consultation -
Temporary Research DirectorNbcuniversal Media, Llc May 2011 - Jun 2011New York City, Ny, UsProvided strategic and analytical guidance in support of sales, marketing, and platform performance for Up-Front presentations.Developed top-line and detailed analyses, reports, and presentations covering business performance.Created category and client-specific audience profiles to support sales objectives and strategies. -
Attitudinal Analysis ManagerZaaz, Inc. Nov 2007 - Aug 2009Managed all aspects of digital consumer research for Ford, Lincoln, Mercury, Owner, Parts and Service, and Asia and Middle East web properties.Assessed impact of targeted campaigns on brand perception and positioning, purchase consideration, and favorable opinion.Provided data-driven recommendations for Web site and campaign improvements to increase vehicle sales.Led vendor selection process, contract negotiation, and relationship management.
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Satisfaction Research AnalystForesee Results Oct 2005 - Nov 2007Ann Arbor, Michigan, UsManaged customer satisfaction research for over 30 Fortune 500 clients representing approximately $2 million in annual revenueDeveloped customer satisfaction measurement programs for clients including Target, Whirlpool, Scholastic, The Weather Channel, Cost Plus World Market, and Famous Footwear.Analyzed consumer data and provided recommendations for improvements to clients’ online and offline businesses across several industries (e.g. retail, durable goods, consumer packaged goods, self-service, news and information, etc.).Measured and reported the impact of online enhancements on customer satisfaction and consumer behavior via a/b analysis and pre-/post site launch evaluation. -
Multiple PositionsUniversity Of Michigan Jan 1999 - Jul 2005Ann Arbor, Michigan, UsManaged multiple telephone research studies totaling $600,000 annually.Supervised, evaluated, and mentored staff of 50 employees. Consulted with principal investigators in the development of survey research projects.
Julia Locklear Skills
Julia Locklear Education Details
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The Chicago SchoolBusiness Psychology -
The Chicago SchoolIndustrial And Organizational Psychology -
University Of MichiganPolitical Science
Frequently Asked Questions about Julia Locklear
What company does Julia Locklear work for?
Julia Locklear works for The Locklear Group, Llc
What is Julia Locklear's role at the current company?
Julia Locklear's current role is Speaker | Coach | Writer | Researcher | Psychology Faculty.
What is Julia Locklear's email address?
Julia Locklear's email address is ju****@****hoo.com
What is Julia Locklear's direct phone number?
Julia Locklear's direct phone number is +131067*****
What schools did Julia Locklear attend?
Julia Locklear attended The Chicago School, The Chicago School, University Of Michigan.
What are some of Julia Locklear's interests?
Julia Locklear has interest in Djing, Electronics, Traveling, Sweepstakes, Home Improvement, Photography, Shopping, Travel, Home Decoration.
What skills is Julia Locklear known for?
Julia Locklear has skills like Qualitative Research, Market Research, Marketing Research, Leadership, Survey Research, Consumer Behaviour, Data Analysis, Quantitative Research, Analysis, Analytics, Advertising Research, Survey Design.
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