Julia Locklear

Julia Locklear Email and Phone Number

Speaker | Coach | Writer | Researcher | Psychology Faculty @ The Locklear Group, LLC
Julia Locklear's Location
Los Angeles Metropolitan Area, United States, United States
About Julia Locklear

Accomplished 20-year market research executive with a unique background in industrial and organizational psychology and track-record of talent development seeking to pivot to coaching, training, and public speaking.Specialties: public speaking, executive coaching, trainer/facilitator, psychology faculty, writer, survey research, quantitative, qualitative, digital analytics, brand measurement, advertising research, media research, African-American multicultural research, UX/UI; Black Women in the Workplace

Julia Locklear's Current Company Details
The Locklear Group, LLC

The Locklear Group, Llc

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Speaker | Coach | Writer | Researcher | Psychology Faculty
Julia Locklear Work Experience Details
  • The Locklear Group, Llc
    Founder
    The Locklear Group, Llc 2011 - Present
    Public Speaking Engagements - conferences, panels, podcasts, off-sites, training, articles1:1 Coaching specializing in workplace crisis resolution (i.e., poor team-fit, potential hostile work environment or discrimination, separation and severance negotiation, etc.)Leadership coaching on building high-performing teams, working with diverse populations, talent development and retention
  • Dollar Shave Club
    Vice President, Consumer Insights
    Dollar Shave Club Mar 2020 - Jul 2021
    Marina Del Rey, Ca, Us
    Led the design and execution of custom research and analytics across multiple areas such as brand health tracking, ad and product testing and optimization, segmentation, innovation and UX/UIPartnered with senior leaders to provide consumer insight into the drivers of business performance and strategic recommendations on how to drive growth Coached, mentored, supported, and empowered a team of researchers including Unilever partners assigned to the Dollar Shave Club brand
  • Deutsch La
    Vp, Director Of Research And Consumer Analytics
    Deutsch La Feb 2019 - Feb 2020
    Los Angeles, California, Us
    Led understanding of consumer and marketplace behaviors through quantitative and qualitative research, that most impact marketing and business goalsCollaborated with marketing, strategy, and planning teams to understand business and marketing objectives and develop analytic approaches to meet those needsProvided deep understanding of target consumers across existing clients and new business, to provide observations and insights that fueled growth
  • Ipsos
    Vice President, Ipsos Connect
    Ipsos Nov 2016 - Oct 2018
    Paris, Fr
    Manage execution of quantitative and qualitative studies for multiple clients including NBC, ABC, and their brand families, as well as NFL Network, Hulu, Netflix, and others, supporting $6-7M P&LSupervise, coach and develop team of 10 research professionals ranging from Analyst to Director, with 2 employees promoted in the last yearIdentify opportunities and challenges as the content/media landscape changes; translate this information into actionable insights and new business opportunities Represent Ipsos Connect at industry conferences and events as a speaker, panelist, and media research expert
  • Directv
    Customer Experience Researcher
    Directv Mar 2014 - Nov 2016
    El Segundo, Ca, Us
    Led NPS measurement program across all customer touchpointsProvided thought leadership in our ongoing efforts to systematically track and measure the customer experience across the lifecycleLed, designed and managed qualitative and quantitative ad hoc market research projects in support of the broader CX team Ensured the appropriate metrics are being collected and model the influence of the customer experience metrics on business outcomes
  • The Chicago School Of Professional Psychology
    Adjunct Faculty
    The Chicago School Of Professional Psychology Jan 2011 - Dec 2015
    Chicago, Il, Us
    2013 ADJUNCT FACULTY OF THE YEAR - CALIFORNIA CAMPUSESDeveloped and administered curriculum for graduate psychology courses, including Organizational Attitudes and Survey Development.Supplemented graduate coursework with assessment center activities to evaluate students’ ability to communicate fundamental psychological principles to a business audience.Supported The Chicago School’s core principles of Community, Innovation, Service, and Education through direct instruction and participation in community projects and partnerships.
  • Gfk Custom Research North America | Nurago
    Research Director
    Gfk Custom Research North America | Nurago Jul 2011 - Nov 2012
    Nuremberg, Bavaria, De
    Developed and executed go-to-market strategy for nurago in North AmericaPromoted and marketed nurago’s products – across GfK and to end clients directlySupported clients directly and GfK’s different sector teams in delivering proposals, costs, and expert consultation
  • Nbcuniversal Media, Llc
    Temporary Research Director
    Nbcuniversal Media, Llc May 2011 - Jun 2011
    New York City, Ny, Us
    Provided strategic and analytical guidance in support of sales, marketing, and platform performance for Up-Front presentations.Developed top-line and detailed analyses, reports, and presentations covering business performance.Created category and client-specific audience profiles to support sales objectives and strategies.
  • Zaaz, Inc.
    Attitudinal Analysis Manager
    Zaaz, Inc. Nov 2007 - Aug 2009
    Managed all aspects of digital consumer research for Ford, Lincoln, Mercury, Owner, Parts and Service, and Asia and Middle East web properties.Assessed impact of targeted campaigns on brand perception and positioning, purchase consideration, and favorable opinion.Provided data-driven recommendations for Web site and campaign improvements to increase vehicle sales.Led vendor selection process, contract negotiation, and relationship management.
  • Foresee Results
    Satisfaction Research Analyst
    Foresee Results Oct 2005 - Nov 2007
    Ann Arbor, Michigan, Us
    Managed customer satisfaction research for over 30 Fortune 500 clients representing approximately $2 million in annual revenueDeveloped customer satisfaction measurement programs for clients including Target, Whirlpool, Scholastic, The Weather Channel, Cost Plus World Market, and Famous Footwear.Analyzed consumer data and provided recommendations for improvements to clients’ online and offline businesses across several industries (e.g. retail, durable goods, consumer packaged goods, self-service, news and information, etc.).Measured and reported the impact of online enhancements on customer satisfaction and consumer behavior via a/b analysis and pre-/post site launch evaluation.
  • University Of Michigan
    Multiple Positions
    University Of Michigan Jan 1999 - Jul 2005
    Ann Arbor, Michigan, Us
    Managed multiple telephone research studies totaling $600,000 annually.Supervised, evaluated, and mentored staff of 50 employees. Consulted with principal investigators in the development of survey research projects.

Julia Locklear Skills

Qualitative Research Market Research Marketing Research Leadership Survey Research Consumer Behaviour Data Analysis Quantitative Research Analysis Analytics Advertising Research Survey Design Web Analytics Focus Groups Strategic Planning Project Management Training Spss Research Design Coaching Proposal Writing Business Strategy Management Consulting Strategic Consulting Organizational Effectiveness Digital Marketing Organizational Behavior Presenter University Teaching Mentoring Consumer Behavior International Research Brand Health Tracking Small Business International Business International Project Management Analytical Skills Project Delivery Client Presentation International Marketing Audience Measurement Research Proposals

Julia Locklear Education Details

  • The Chicago School
    The Chicago School
    Business Psychology
  • The Chicago School
    The Chicago School
    Industrial And Organizational Psychology
  • University Of Michigan
    University Of Michigan
    Political Science

Frequently Asked Questions about Julia Locklear

What company does Julia Locklear work for?

Julia Locklear works for The Locklear Group, Llc

What is Julia Locklear's role at the current company?

Julia Locklear's current role is Speaker | Coach | Writer | Researcher | Psychology Faculty.

What is Julia Locklear's email address?

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What is Julia Locklear's direct phone number?

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What schools did Julia Locklear attend?

Julia Locklear attended The Chicago School, The Chicago School, University Of Michigan.

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Julia Locklear has interest in Djing, Electronics, Traveling, Sweepstakes, Home Improvement, Photography, Shopping, Travel, Home Decoration.

What skills is Julia Locklear known for?

Julia Locklear has skills like Qualitative Research, Market Research, Marketing Research, Leadership, Survey Research, Consumer Behaviour, Data Analysis, Quantitative Research, Analysis, Analytics, Advertising Research, Survey Design.

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