Social Media Strategist
Current- Spearhead social media strategy and revamp department workflow with upgraded tools for social listening, scheduling, and analytics - Develop platform-specific content, including new series implemented into the editorial calendar and real-time reactions to news and trends - Launch Instagram account, garnering 30.5K followers, and grew Facebook following from 7K to 363K and Twitter following from 11K to 194.4K -Create Twitter moments for large brand initiatives and lead monthly Twitter chats with AP photographers about their career- Build and maintain the AP Images Spotlight blog (100K views/year), overseeing a team of five in curating historical content- Measure social data, consisting of traffic, engagement, and impressions, then analyzing performance and pivoting plans as needed- Provide reports to management to guide business decisions