Digital Marketing Specialist
Current𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴- Development and execution of digital marketing strategies aligned with business objectives.- Planning and management of the annual digital marketing budget for the tourism division.- Collaboration with other departments to optimize sales strategies.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴- Supervision and optimization of SEM campaigns in Google Ads to increase sales and profitability.- Creation of branding, cross-selling, and lead generation strategies across multiple channels.- Development and optimization of email marketing campaigns.- Support in the creation of creatives for banners, emails, and landing pages using Canva.𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴- Preparation of daily and monthly reports for sales tracking and budget control.- Analysis of growth opportunities and campaign optimization using Google Analytics, Looker Studio, Power BI, and DOME.W𝗲𝗯 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻- Management of the migration of websites from Magnolia to WordPress, optimizing content and products.- Updating and management of multilingual websites.