Julia Miranda De Castro Email and Phone Number
Julia Miranda De Castro work email
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Julia Miranda De Castro personal email
I´m a marketing professional with 16 years of experience in leading multinational companies, with a history of positive changes in Business and Market Share gain. I´ve already worked in marketing, innovation, trade marketing and sales, which has provided the right balance between strategy and execution / branding and commercial. I´m passionate about challenges and leading and connecting people.I have experience in strategic planning, business management with P&L responsibility, brand activation in various media (POS, digital, promotion, event, live marketing), product innovation and launch, portfolio management, creation of communication pieces, media plan management, digital marketing, sales campaigns and customized trade marketing plans. Experience in the pharmaceutical, food and specialist channels (small domestic appliances).I have extensive international experience and fluency in English and Spanish.
Samsung Electronics
View- Website:
- samsung.com/in
- Employees:
- 6523
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Gerente Senior De Marketing - América LatinaSamsung ElectronicsState Of São Paulo, Brazil
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Gerente Senior De Marketing - América LatinaSamsung Electronics Mar 2023 - PresentSão Paulo, Brasil -
Gerente De Marketing - América LatinaSamsung Electronics Sep 2021 - Mar 2023São Paulo, Brasil
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Vertical Marketing Manager - Consumer Packaged GoodsFacebook Nov 2020 - Aug 2021São Paulo, Brazil- Part of the team that helps strengthen partnerships with Consumer Goods companies, including: consolidation of Facebook brand towards the industry, development of Go to Market strategies and generation of content for the commercial team.- Project leader to strengthen relationships with executives and Trade Marketing associations, working to unlock digital marketing opportunities between industry and retail. -
Marketing Group Manager - Brazil And South ConeGroupe Seb Jan 2017 - Feb 2020São Paulo E Região, BrasilResponsible for Arno brand in the Home & Personal Care categories, for Brazil, Argentina, Chile, Paraguay, Uruguay, Peru and Bolivia. Management of Electrical Fans business (the most representative in the region), resulting in a gain of + 3pp of market share and resumption of market leadership after 6 years in 2nd place, through improvement in season management and implementation of a more digital communication plan. -
Trade Marketing Manager - Regional Food ChannelJohnson & Johnson Apr 2015 - Dec 2015São Paulo E Região, Brasil- Responsible for managing all J&J Consumer brands at supermarkets with regional operation in Brazil: managing over 70 customers, including Zaffari, Angeloni, Condor, Sonda, Savegnago, Guanabara, BH, Yamada.- Developing and implementing sales campaigns, resulting in reverting the fall trend in the channel (from -4.4% to +7.6%) and ROI of 350%.- Developing the first Annual Plan for regional food retail, defining the shopper-based management strategy and attracting unprecedented investments from brands, raising the channel to a new level.- Leader in the development and implementation of over 10 brand-growth plans in key customers, resulting in sell-in and sell-out increase, market share gain and improved relations with top customers. -
Trade Marketing Manager - Womens HealthJohnson & Johnson Aug 2014 - Mar 2015São Paulo E Região, Brasil- Responsible for Trade Marketing of brands Sempre Livre, Carefree and OB, including definition of the strategy by channel based on shopper insights, product mix by channel, management of investments in customers and customized trade actions for specific customers and audiences.- Developing and implementing a growth plan for Sempre Livre at distributors and wholesalers, resulting in +0.6pp market share gain in the small retail, 8% sell-out increase and improvement in inventory levels.- Developing a plan to improve J&J presence in the small retail through women’s health brands, proposing a new partnership model with the wholesale channel.
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Corporate Marketing Manager - Fifa ProjectJohnson & Johnson Mar 2013 - Jul 2014São Paulo E Região, Brasil- Key person in the global and cross sector team responsible for the sponsorship of FIFA Confederations Cup and World Cup. Leader of the strategy to activate all J&J Consumer Brazil brands in all Cup-related events.- Leader of an internal and external multifunctional team for the planning and execution of two J&J Corporate Promotions. Helped J&J achieve record market share, 15% sell-out increase in activated stores, over 2 million products registered and James E. Burke Marketing Awards - Latin America.- Connection with marketing managers, acting as consultant and jointly developing brand activation plans for the Cup.- Participation in 2 top projects: Branding (J&J first ever corporate campaign made in Brazil, including positioning, communication and activation strategy) and Hospitality (organizing and accompanying company guests to the games, assuring the best experience).
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Brand Manager - CarefreeJohnson & Johnson Jan 2012 - Feb 2013São Paulo E Região, Brasil- Managing the brand in Brazil, resulting in 22% growth in panty liner net income, market share gain and market development.- Leader in Carefree brand architecture review, resulting in a simpler portfolio, more connected to the intermenstrual market development strategy.- Developing and implementing a key opinion leader plan, resulting in working more closely with gynecologists and achieving greater Carefree presence in the free media.
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Brand Manager - Clean & ClearJohnson & Johnson Feb 2011 - Dec 2011São Paulo E Região, Brasil- Managing the Face Care market leader brand, achieving results and visibility with low investments.- Developing and implementing BTL/Digital Campaign, resulting in sales increase in the participating stores, 51,000 hotsite visits and 2,500 mentions in the social media.- Developing a project with radio 89FM, rebuilding brand communication after two years off air.- Launching the new line packages, using the moment to increase brand relevance with major stakeholders.
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Salesperson – Sp Drug ChannelJohnson & Johnson May 2010 - Jan 2011São Paulo E Região, Brasil- Managing J&J cosmetics business at the main SP customers (Droga Raia, Droga Verde and Onofre).- Responsible for 51% brand growth at customers, 16 percentage points above Brazil growth.- Negotiating Neutrogena Winter Plan at Droga Raia: additional visibility and sell-out investment resulting in 80% sales growth for brand moisturizers, leveraging the business nationwide.- Negotiating RoC and Neutrogena Summer Plan, resulting in market share gain for the brands in SP.
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Marketing Assistant – NeutrogenaJohnson & Johnson Jul 2009 - Apr 2010São Paulo E Região, Brasil- Briefing, developing and implementing BTL Campaign, resulting in 360% growth at participating stores, 90,000 consumers impacted and James E. Burke Marketing Awards - Latin America.- Launching Rapid Clear anti-acne product line and Body Care Naturals moisturizer, including price strategy, volume and market share projection and launch plan development and implementation.- Leader in the monthly sales forecast of 60 SKUs, simplifying processes and influencing the company to believe in the brand potential, resulting in greater assertiveness in sales forecast and store disruption decrease.
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Marketing Assistant – Maguary And Clight BrandsKraft Foods Brazil Jun 2007 - Jul 2009Curitiba E Região, Brasil- Repositioning Clight brand by implementing a test market for the new communication and activation strategy at the POS, resulting in sales growth of +21 percentage points vs. trend, +0.7 percentage points of market share and brand image strengthening in emotional and functional attributes.- Creating and developing Clight innovation funnel for 2009, 2010 and 2011, covering 4 concepts that had a positive assessment and were converted into projects.- Leader in the Clight brand architecture study and proposal.- Leader in multifunctional projects for new products, quality and productivity improvement.- Responsible for market intelligence: Nielsen analyses, monthly volume, inventory & sell out, price and cost strategy, and impacts on P&L. -
Trainee ProgramKraft Foods Brazil Jan 2006 - May 2007Curitiba E Região, Brasil- Rotation through the areas of Trade Marketing, Sales, Market Research, Financial Planning, Production, Regulatory Affairs, Nutrition and Product & Package Research & Development.- Worked at Strategy and New Business Development Department, studying Health & Wellness market trend, helping to construct and recommend strategic direction and growth platform for Brazil.
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Marketing Intern, Brazil And Latin AmericaJohnson & Johnson Vision Care Jan 2004 - Dec 2005São Paulo, Brazil
Julia Miranda De Castro Skills
Julia Miranda De Castro Education Details
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Fia - Fundação Instituto De AdministraçãoMba In Business Management And Commercial Planning -
Teatro Lala SchneiderCurso Profissionalizante De Teatro
Frequently Asked Questions about Julia Miranda De Castro
What company does Julia Miranda De Castro work for?
Julia Miranda De Castro works for Samsung Electronics
What is Julia Miranda De Castro's role at the current company?
Julia Miranda De Castro's current role is Gerente Senior de Marketing - América Latina.
What is Julia Miranda De Castro's email address?
Julia Miranda De Castro's email address is ju****@****.com.br
What schools did Julia Miranda De Castro attend?
Julia Miranda De Castro attended Fia - Fundação Instituto De Administração, Teatro Lala Schneider, Faculdade De Economia, Administração E Contabilidade Da Universidade De São Paulo.
What are some of Julia Miranda De Castro's interests?
Julia Miranda De Castro has interest in Economic Empowerment, Education, Environment, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Julia Miranda De Castro known for?
Julia Miranda De Castro has skills like Marketing, Planejamento Empresarial, Marketing Comercial, Planejamento De Mercado, Marketing Strategy, Competitive Analysis, Pesquisas De Mercado, Trade Marketing, Business Planning.
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