- Worked across a variety of food and beverage accounts- Conducted research and analysis on industry trends and completed competitive audits to inform strategic recommendations and pitch planning- Performed clippings to evaluate the effectiveness and success of secured coverage for clients across digital and print publications as well as social media platforms- Created a strategic plan and drafted pitches for a specific client to increase media outreach and audience

Sparks is an in-house marketing firm housed under the UF chapter of the American Marketing Association and strives to guide local Gainesville businesses in their success. - Participated in multiple development workshops to further knowledge in the field and apply it to the current client marketing plan and future experiences- Developed mid-point and final marketing plans for local businesses while collaborating with other team members in order to create high-quality work

Curated For You is a technology-based company that assists online fashion retailers in measuring consumer motivations for purchasing products, and categorizing these items based on predicted consumer perceptions. - Completed 3,000 ratings of clothing products weekly to categorize items into sections based on consumer motivations for purchasing. - Collaborated with fellow interns to create a curation of clothing products for a well-known, geographically specific event that consumers seek to purchase clothing items for.