Julia Schmidt Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Minneapolis, Minnesota, United States

For more than 20+ years, the Brave New Outpost has been delivering unique & innovative corporate events, keynotes, and out of the box learning experiences to the world's best organizations. We help our clients' employees achieve their best, most productive mindset, leveraging our understanding of human behavior and over 20+ years of experience applying it in partnership with Fortune 500 clients. Brave New Outpost regularly works with executives & teams to activate strategy and culture in the areas of innovation, change management, agile/design thinking, sales, customer service, diversity/equity/inclusion, and more.

VStar Entertainment was a PE-owned producer of family entertainment shows including Sesame Street Live, Paw Patrol Live, and Dinosaur Time Trek that was successfully acquired by Cirque du Soleil.  Developed and led in-house marketing team and oversaw $7 million marketing budget. Expanded and improved capabilities across publicity, promotions, traditional ad buying, digital media buying, creative direction, market research, and overall guest experience. Achieved 10x increase in digital marketing ROAS. Expanded channels to include paid social. Introduced A/B testing protocol and culture of continuous improvement. Executed 3 full new mobile-first websites with landing page/conversion strategy. Responsible for marketing to 1+ million annual guests across 1000+ event dates in 150+ cities across the US and Canada.  Worked closely with executive partners at Nickelodeon & NBCUniversal/DreamWorks for brand and product alignment for licensed content.  Member of VStar executive leadership team with overall responsibility for strategic planning and budgeting, acquisitions, product development, and touring operations.

Greater Minneapolis-St. Paul Area

Rasmussen University is a regionally accredited private university that is one of the top producers of nursing and healthcare graduates in the United States. Led marketing strategy and oversaw execution of in-house team of 40 employees with $26 million marketing budget. Oversaw public relations, community relations, event marketing, referral and alumni engagement, creative direction, traditional media buying, new media including paid digital, organic and paid social media, and owned media, as well as market research, program marketing, and analytics. Led brand refresh with all new data-informed messaging, value proposition, and creative design that honored and authentically represented the diverse, non-traditional student population that Rasmussen serves in the Twin Cities, Chicago, and Florida. New enrollments increased for the first time in 5 years; growth rate significantly higher than sector and industry. Oversaw Community Service Day across all campus communities; selected and implemented projects that mattered to and directly supported our students’ diverse cultural, racial, and economic backgrounds. Oversaw PR & communications in support of Rasmussen’s transition to a Public Benefit Corporation, in a highly turbulent time for the for-profit education sector.  Promoted after one year to add responsibility for Product (Program) Management. Directed program lifecycle planning for focus fields of study, led strategic portfolio review, utilized Stage Gate process, partnered with Deans of Nursing, Business, and Health Sciences schools. Member of the executive team responsible for long term strategic planning and budgeting for the institution.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

 Responsible for brand strategy and activation of Purina® Animal Nutrition through B2C and B2B marketing. Drove growth with Land O’Lakes’ #1 customer (Tractor Supply Company) through expanded co-marketing. Led strategic development for new Dairy products as part of dedicated Innovation Team. Led strategy and oversaw execution of qualitative and quantitative market research. Led cross-functional team in Stage Gate process. Rotated and promoted quickly through roles of increasing responsibility, in part due to success in building collaborative and effective relationships with functional counterparts in R&D, Sales, and Culinary.

Mba

Bachelor'S Degree