Juliam Lee Email & Phone Number

Anaheim, California

Lead development/execution of global brand marketing assets and strategic marketing & communications plans (internal & external communications), advising/collaborating with executives/departments on building brand presence via marketing & advertising solutions. • Launched the company’s website including project management, content creation & development of user experience framework and overhauled its social media accounts by updating, managing, & creating a publishing calendar and integrating engaging content. • Maintained consistency in brand identity across all communications channels including marketing collateral used for presentations, brochures, & promotional items. • Managed original content creation, writing/copyediting, and review/edit of external resources, ensuring vision & messaging are delivered appropriately across social media marketing platforms, digital media (web/email campaigns), & print media. • Strengthen industry brand recognition through secured media, serving as a trusted partner counseling owners and key leaders on PR & communications strategies. • Write/deploy employee e-mail communications and successfully launched/published monthly newsletters (InsideEdge) to support organizational communications, boosting employee engagement via ongoing internal communications and internal diversity and inclusion messaging. • Partner with HR department to implement/improve standard operating procedures (SOPs), creating business process alignment for HR employee onboarding, COVID-19 protection protocols, production cross training programs, & disaster recovery planning.

Supported the Executive Director of Global Communications & Public Affairs in projects. • Developed an IT Transformation Framework plan for department restructuring & modernization efforts. • Drafted employee communications, delivering corporate messaging on upcoming philanthropic opportunities, reorganizations for departments, & Diversity, Equity, & Inclusion events; promoting employee engagement and learning. • Supported companywide townhall meeting through reviewing presentations, run of show, and outline.

Newport Beach, California

Partnered with internal stakeholders to optimize effective communication to engage withrestaurant operations including field leaders down to the restaurant level.• Created, edited and proofread all restaurant communications including email, featurearticles, newsletters, video scripts, print/digital signage and web content.• Managed weekly restaurant newsletter that proactively informs restaurant managers ofupcoming business initiatives and updates.• Built and maintained trusted relationships with operations and corporate leaders to keep thefeedback loop open and engaged.

Greater Los Angeles Area

• Responsible for developing strategic communications plans for new product launches and brand reputation elevation campaigns • Manage media relations and conduct media briefing and prepping for Panda spokespeople, including our co-founders and co-CEO, Andrew and Peggy Cherng and senior leaders• Oversee content development for organizational meetings such as Panda’s quarterly Balanced Scorecard Review and biennial Panda Leadership Conference• Create internal blog posts, key messaging, brand positioning statements, speeches, press releases and copyedit internal stakeholder generated content• Launch internal podcast including content production and editing • Directly collaborate with Panda Cares to raise awareness of Panda’s corporate social responsibility mission in supporting the health and education of underserved children • Support communications strategies for international markets including Canada, Dubai, Guatemala, Guam, Japan, Korea, Mexico, Puerto Rico (U.S. territory) and Saudi Arabia • Counsel Brand, Digital Media, Food Safety and Quality Assurance, Guest Care, Human Resources and Legal on crisis communications• Collaborate with Human Resources team on Best Places to Work recognition

United States

• Managed media relations and coordinated earned media opportunities including drafting media briefs and key messaging • Supported the development and execution of external and internal communications strategies for new product campaigns • Delivered post-campaign analysis including earned media impressions, estimated media value and key learnings and future recommendations.• Created blog posts for associate blog, Panda Connection, highlighting associates, business news earned media hits and previews of new product launches• Supported content development for organizational meetings such as Panda’s quarterly Balanced Scorecard Review and biennial Panda Leadership Committee• Coordinated broadcast cooking segments for new product launches between media outlet and restaurant managers

United States

• Managed marketing inventory system for all Panda Express restaurants• Coordinated restaurant grand openings, free food events, and fundraising efforts in Arizona, Washington, Utah, Idaho, and Northern California region to drive brand awareness• Organized chef demonstrations for broadcast segments nationwide

Rosemead, California, United States

Rosemead, California, United States