Julia Mozdzen Email & Phone Number

Chicago, Il, Us

• Expanded on current Marketing Mix analysis expertise to assist on both Multi-Touch Attribution (MTA) and Predictive ROI (PROI) studies for several Global CPG Clients across multiple industries• Oversaw several brand projects from start to finish, serving as a liaison between internal teams & Client, while making important decisions throughout the modeling process to ensure consistency between Client expectations and outcomes• Conducted ad-hoc analyses and utilized proprietary dashboards to build out data visualizations addressing Client’s pertinent business questions

• Executed MMM analysis using Nielsen proprietary databases and software and analyzed MMM results to share out media KPIs, which included ROI, Effectiveness, Incremental Revenue ($ and LBS), Profit Margin for Global CPG Clients• Provided data-driven recommendations for the allocation of future investments within Client’s diverse media portfolio, which spanned a variety of programmatic and traditional digital media platforms (Facebook/Instagram, Pinterest, TikTok, Twitter, YouTube, Google), and Linear and Connected TV (Roku, Hulu, Netflix, Prime Video, Apple TV, Disney+) to help Client optimize media plan and reach desired KPIs• Utilized Excel to aggregate data across various data sets and visualize data through use of dashboards and pivot tables• Ensured accuracy of data through extensive quality checking and communication with Client and Media Agencies

Oxford, Oh

• Facilitated collaborative learning and critical thinking discussions through twice-weekly sessions of up to 120 students • Fostered student success by providing instruction that resulted in an average +0.7-point GPA increase among attendees• Converted previously in-person instruction to online instruction in Spring 2020 to accommodate for shift to remote learning

Cincinnati

• I constructed 3 engaging company-wide trainings that will be distributed across all departments to ensure policy and regulation compliance. • I immersed myself in a policy or regulation in which I previously had no knowledge in and translated complex policy language into an easy-to-understand training.• I aided in Worldpay's integration process with FIS by constructing a 300-page overview binder that documents the Center of Excellence's progress and accomplishments from 2016 to now. • I reviewed approximately 20 policies to ensure all were up-to-date, I identified policy gaps, and I organized each into standardized templates.• I collaborated across departments to complete various compliance awareness projects for internal distribution across the company.

Rolling Meadows, Il

• I worked 1:1 with a group of 20 campers with various special needs by assisting them with everyday tasks.• I encouraged independence in campers with less severe needs by emphasizing the importance of self-care.• I collaborated with 20 other counselors to create an environment where campers felt included and supported.

Oxford, Oh

• I served as a resource for psychology students seeking homework help and opportunities within the psychology department. • I proposed new advertising strategies to promote the Center for Psychological Inquiry and helped create a sense of community among the students and faculty within the department.• I organized academic events, redirected students to different departments, and confirmed reservations.