-Launched company-first 4K GI endoscopy platform to the US market. Oversaw cross-functional team to ensure launch readiness and post-launch excellence. -Executed market research project directly gathering insights from over 100 GI physicians and staff. Reported insights drove global product development goals, Americas go-to-market strategy, and Americas customer experience initiatives.

-Drove upstream and downstream ENT & Speech product marketing activities supporting market share growth, profitability, and sales globally. -Managed Limited Market Release of first single-use therapeutic product in portfolio, Silk Voice. Collaborated closely with manufacturer, attracted and supported early KOL users, developed all marketing and training content. -Defined marketing requirements of new product introductions from clinician and sales research and an understanding of the competitive market landscape. Collaborated cross-functionally with R&D, Quality and Regulatory teams to execute.

-Provided original marketing assets and operational support to an MSO for GI physicians as well as to the 60+ individual ambulatory surgery centers (ASCs) that partner with PE. -Developed content for the PE GI Journal magazine and blog, providing GI physicians with business and clinical insights and strategies.-Liaised with third-party vendors and internal stakeholders in rolling out reputation management services, ordering print collateral, and producing video content.

-Contributed to both internal and external marketing campaigns highlighting Olympus as the premier service and repair provider for Olympus-manufactured medical equipment. -Developed a customer on-boarding process and the marketing materials needed to implement by the sales representatives for all new service contract customers. -Wrote, curated, and edited content for a bi-monthly internal newsletter communicating relevant updates in service benefits, operational improvements, and competitive intelligence to field sales. -Planned, created content for, and promoted an original webinar providing health care administrators with a value-based analytical framework for choosing a repair service provider.

-Personalized each customer’s sales experience in both an upscale clothing store (Banana Republic) and a factory outlet (Gap Outlet).-Regularly led daily sales and exceeded credit card application goals.

-Planned on-campus events for a textbook and digital learning resource company and presented to student organizations to promote the Cengage Unlimited textbook subscription service and the use of other products.-Hosted student on-boarding sessions for registration, troubleshooting, and user engagement.-Coordinated with local, regional, and national teams to discuss research and development of products, student feedback, and upcoming promotions.

-Initiated new marketing campaigns for a franchise owner to attract new customers via new coupons, advertisements, and specials. -Created and implemented a catering sales program targeting local organizations interested in hosting fundraisers to boost catering brand awareness and community involvement.-Managed a direct sales canvassing campaign which visited over 30 local schools and businesses to secure more catering business. -Designed and maintained in-store promotional displays across 6 locations.

-Promoted access to justice for all through content development including press releases, websites and blogs, email campaigns, and social media. -Contributed to the planning and promotion of the 30th Annual Golf & Tennis Classic and 2018 Philly Jeans for Justice Campaign.-Performed administrative tasks such as keeping minutes at board meetings for the Foundation’s records, tracking data in Salesforce, and canvassing vendors for event donations.