Julia Quinlan

Julia Quinlan Email and Phone Number

Product Marketing Director @ ManpowerGroup Talent Solutions
Boston, MA, US
Julia Quinlan's Location
Greater Boston, United States, United States
Julia Quinlan's Contact Details
About Julia Quinlan

Product marketing and brand expert who is both visionary and results-driven. Harnesses strategy, user-centered thinking, and creativity to drive growth. Senior-level professional with 10 years in marketing leadership and combined 25 years of experience inspiring teams across 7 industries. Recognized for trusted collaboration, problem-solving, making connections and team building, a unique perspective, and an appetite for continuous learning.• Partnered with channel leadership to drive the delivery of over 70 integrated marketing projects within one year, leading the content and design team to help generate more than $12M in revenue and exceed marketing ROI by 8x.• Directed the content strategy for a high-impact research project, translating the findings of ongoing analysis to develop compelling thought leadership content across multiple digital channels – the campaign secured more than 7,600 unique page views and a 13% conversion rate on report downloads within six months.• Implemented user experience improvements across digital platforms to earn a 10% quarterly increase in blog traffic, supporting customer engagement for all lines of business. Core Competencies:Brand Strategy | Content Strategy | Marketing Strategy | Integrated Campaign Planning | Value-based Messaging | Stakeholder Communications | Brand Development | Executive Partnerships | Team Building & Development | Product Marketing | Brand Creative | Continuous Process Improvement | Digital Strategy | Market Research | Creative Operations | Data-Driven Decision-making | Brand Marketing | Content Management | Product Development | Creative Strategy

Julia Quinlan's Current Company Details
ManpowerGroup Talent Solutions

Manpowergroup Talent Solutions

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Product Marketing Director
Boston, MA, US
Website:
manpowergroupsolutions.com
Employees:
1655
Julia Quinlan Work Experience Details
  • Manpowergroup Talent Solutions
    Product Marketing Director
    Manpowergroup Talent Solutions
    Boston, Ma, Us
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  • Career Break
    Caregiving
    Career Break Apr 2024 - Present
    Skill Building:Generative AI by Microsoft (LinkedIn)Marketing Writing Bootcamp (MarketingProfs)
  • Type Marketing (Formerly Zeekdigital)
    Brand & Content Lead
    Type Marketing (Formerly Zeekdigital) Mar 2024 - Apr 2024
  • Randstad Usa
    Director Of Marketing, Brand & Content
    Randstad Usa Aug 2022 - Mar 2024
    Atlanta, Ga, Us
    Develops compelling and engaging content narratives to create brand campaigns & experiences, including articles, videos, infographics, web pages, white papers, guides, case studies. Relies on data-driven insights & trends to unify brand voice across all channels. ​Supports SEO, lead generation, sales enablement, community building, thought leadership & employee advocacy. Underpins 15 customer verticals & messaging for 20+ personas. Operates yearly budget of $1.1M.• Led a team of 2 senior staff to create an average of 100 assets per month, used across content-driven campaigns to drive lead generation – increased the leads of the brand’s premier content campaign by 48% YoY.• Partnered with channel leadership to drive the delivery of over 70 integrated marketing campaigns within one year, leading the marketing content and design teams to help generate $12M+ in marketing-impacted revenue and deliver 8x marketing ROI.• Overhauled the processes & workflows of the organization’s marcomms department, partnering with executive leaders to prioritize internal resources and business objectives in a dynamic environment.• Developed and led external vendor and agency relationships, directing the delivery of content creation, multimedia & design assets on time and on budget through targeted content briefs.• Established performance indicators and tracking processes, creating actionable insights to unify key messaging & visual communication across 15 customer verticals, consistent with enterprise brand standards.• Directed the content strategy for a high-impact research project, translating the findings of ongoing analysis to develop compelling thought leadership content across multiple channels – secured more than 7,600 unique page views and a 13% conversion rate on report downloads within six months.• Implemented user experience improvements across digital platforms to earn a 10% quarterly increase in blog traffic, supporting customer engagement for all lines of business.
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  • Digital Science
    Marketing Director, Publishing Segment Lead
    Digital Science Feb 2022 - Aug 2022
    London, England, Gb
    Differentiates the company by applying publisher segment expertise to increase market share. Partners across organization to develop and execute regional account-focused playbooks, including outbound prospecting, inbound lead nurturing, and digital marketing strategies. Maps SaaS products and services to supporting use cases that communicate our value proposition in a comprehensive story to facilitate publisher segment growth. • Created and solidified the value propositions of SaaS products and services as a key partner to central account management teams, improving customer engagement and awareness through integrated campaigns and business development initiatives to drive growth in the publishing segment.• Built creative brand activations at high-profile industry events alongside the account management team, to bring the brand to life by engaging prospective customers through compelling product demonstrations, and influencing more than $200K in new business, by directly addressing customer pain points.• Unified product positioning messages across a diverse product portfolio, utilizing deep knowledge of segment personas, by collaborating cross-functionally with internal teams and stakeholders.
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  • Wiley
    Associate Marketing Director, Brand Marketing
    Wiley Jul 2021 - Feb 2022
    Hoboken, Nj, Us
    Leads creation of compelling brand and content materials that tell the enterprise story to drive new partner business and influence renewals, ensuring alignment in messaging, copy, brand voice, and other initiatives. Defines our value proposition, understanding the specific needs of a diverse range of partners and articulates how we can partner with them to deliver their goals. Demonstrates organizational value through multimedia resource development. • Redefined the communications strategy and operational capabilities of an under-performing division within the research marketing organization, leading a team of four to develop high-quality, compelling brand message communications materials for key international audiences.• Collaborated closely with senior market specialists to drive growth and business development through articulation of organization's value proposition for emerging international markets in multi-channel approach.• Drove the audit and redesign of the team’s bid resource materials, implementing new brand guidelines and aligning internal teams across divisions on new creative messaging – increased usage by 50% across internal audiences within two months. • Spearheaded market research projects to cultivate an understanding of core customer needs and local market team experiences, leveraging insights to improve communications with the brand’s new client base in emerging markets.• Enhanced the team’s value by driving the development of multimedia resources used by a wide range of business partners, influencing contract acquisition and renewal rates across five disciplines to elevate the brand.• Created opportunities for community engagement as the co-chair of the Northeast’s EDI&A Committee, partnering with business resource groups across the company to advance social impact goals.
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  • Wiley
    Associate Marketing Director, Campaigns
    Wiley Jul 2020 - Jun 2021
    Hoboken, Nj, Us
    Provides campaign strategy, leadership, intake and coordination for campaigns targeting the Researcher as Author. Responsible for increasing quality submissions and driving published research across global markets through integrated campaigns, as well as maintaining always-on nurture marketing automations. Supports renewals and new business acquisition of society partnerships.• Built and scaled the new Article Growth vertical within the brand’s Demand Center organization, guiding a team of 10 campaign managers to spearhead integrated campaigns across user segments in a fast-paced environment.• Partnered with product and field marketing teams to design over 100 campaigns per quarter – approximately 40% of the Research Marketing organization’s campaign volume – positioning a portfolio of 1600 journal products for success within the brand’s target customer segments.• Enhanced the scope and capabilities of the department’s marketing automation program, working in tandem with integrated campaigns to deliver an increase in published research year over year.• Partnered with leaders across five growth verticals to establish the organization’s operational framework, campaign strategy, and customer communications plan in a global team.
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  • Wiley
    Senior Marketing Manager, Society Services
    Wiley Jan 2018 - Jun 2020
    Hoboken, Nj, Us
    Responsible for developing market strategy, providing clients with class-leading marketing services that address industry opportunities. Oversees program management and analyzes KPIs to measure the success of multi-channel digital campaigns, setting objectives to increase reach and usage, and feeding the sales funnel with marketing qualified leads through ongoing optimization efforts.• Developed and led the marketing strategy for the publisher’s member engagement division, motivating a team of eight to amplify the reach of content and services addressing the needs of over 190 accounts.• Analyzed campaign performance through continual assessment, and utilized campaign metrics to inform strategic planning, generating new objectives reflecting market requirements and generating qualified leads.• Ensured the satisfaction and retention of key accounts as a strategic advisor and program manager, partnering with clients to create comprehensive annual marketing plans designed to address changing market conditions.• Drove end-user demand across more than 280 research journals, unlocking channels for revenue growth.
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  • Leap Year Publishing
    Marketing & Brand Manager
    Leap Year Publishing Sep 2016 - Dec 2017
    Massachusetts, Us
    Leads marketing and sales enablement efforts across brand hierarchy and collaborates to research, develop and launch new products and sales programs for all of the company’s brands. Leverages superior knowledge in the calendars, stationery and gift industries to grow the brand suite. Recommends product development and artwork collaborating with creative and acting as the voice of the customer. • Drove marketing and sales enablement initiatives to position newly-launched products across all corporate brands for market success.• Partnered cross-functionally to devise campaigns and strategies, aligning stakeholders and consumers on brand developments across print, email, and digital channels.• Invested in the development of the organization’s digital strategy, driving the relaunch of the corporate website and building an advanced social media plan to improve brand awareness.• Collaborated with licensing partners to create co-promotional opportunities and mutually-beneficial sales plans, strengthening brand partnerships to uncover new avenues for business development. • Conducted market research to support line balancing, product line planning, and pricing strategy in a competitive landscape.• Owned the development and launch of the business’ upscale division (Summit Studios) representing 15% of the company’s product offerings, establishing the brand’s creative messaging, positioning, pricing, brand architecture, and activation strategy to accelerate margin growth across new consumer channels.• Negotiated placement of an evolving product suite across national boutique and high-end retailers, spearheading direct outreach initiatives to maximize product merchandising and business development through targeted customer interactions, accelerating consideration and decision buyer stages.• Launched the Summit Studios brand website, partnering with a contract developer to solidify the brand’s creative vision and ensure a streamlined user experience.
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  • Graphique De France
    Director Of Product Development
    Graphique De France Jan 2012 - Sep 2016
    Woburn, Massachusetts, Us
    Unifies 12 staff members across four teams and develops under-performing departments. Oversees design, licensing, production, schedules, processes, data & budget for release of gift products for sales to leading national retailers, online and in stores. Leverages market insights to recommend and develop new product programs and enable deeper market penetration.• Developed and launched data-driven product portfolios, presenting 30+ product programs and launching 400+ new skus annually to meet the needs of a growing consumer base.• Revitalized the performance of 12 employees across four development teams, optimizing the design and launch of new offerings across e-commerce and in-store channels.• Provided creative direction for internal & external resources to develop key product lines. • Standardized project planning, analytics, digital asset management, and quality assurance processes to manage profit margin requirements while optimizing all stages of development and production.• Collaborated with marketing teams to migrate the brand’s e-commerce site to a new platform, launching SEO-driven initiatives to ensure brand visibility and adoption.• Conducted market research to understand business development opportunities and continuously supported sales enablement efforts with collateral and sales material.• Partnered with vendors and logistics to reduce production leadtime by 30%.
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  • Graphique De France
    Design Manager / Prepress Manager
    Graphique De France Jan 2008 - Dec 2011
    Woburn, Massachusetts, Us
    Promoted to manage Design and Prepress resources and evolve creative positions for under-resourced team. Leverages boutique sensibility for mass-market penetration. Presents and produces all lines for product release. Supports sales pitch to national retailers, including market-leading custom programs.• Developed 25 custom design product programs per year.• Collaborated on website development for launch of new B2C e-commerce channel.• Developed sales enablement program supporting customer engagement and lead nurture.• Led design team brand efforts, including photography styling, off-site photoshoots, product naming, and competitive research. • Partnered with IT to enhance project management module.• Overhauled budget and introduced cost savings of 23%.
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  • Graphique De France
    Senior Graphic Designer
    Graphique De France Mar 2005 - Jan 2008
    Woburn, Massachusetts, Us
    Designs calendar, stationery & custom gift releases for tier 1 customers. Responsible for layout generation and production of 4 yearly catalogs. Develops sales and marketing material as needed to support ongoing field sales initiatives and industry events.• Project lead for major revenue core product line of 120 skus per year.• Closely collaborated with sales team, to enable effective presentation and customer engagement through continuously developed and updated marketing collateral.• Supported sales pitch to national retailers, including custom programs based on market insights.
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  • Graphique De France
    Graphic Designer
    Graphique De France Aug 1999 - Mar 2005
    Woburn, Massachusetts, Us
    Collaborates in cross-functional teams to support design, product development and release of multiple product lines from concept through print. Provides marketing support for point of purchase, catalogs, trade shows and customer presentations.
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Julia Quinlan Skills

Nonprofits Community Outreach Public Speaking Volunteer Management Event Planning Fundraising Leadership Non Profits Program Development Event Management Social Media Writing Volunteer Recruiting Social Networking Program Management Volunteer Training Volunteering Donor Engagement Donor Acquisition Philanthropy Donor Recognition Graphic Design Adobe Creative Suite Art Direction Packaging Marketing Creative Direction Brand Development Product Development Management Marketing Strategy Project Management Trade Shows Graphics Email Marketing Pre Press Visual Design Cross Functional Team Leadership Advertising Brochures Catalogs Brand Architecture Web Design Microsoft Office Strategy Strategic Planning Marketing Communications Copywriting E Commerce Publications Consumer Products Packaging Design Data Analysis Data Management Search Engine Optimization Market Planning User Experience Salesforce Html Cascading Style Sheets Wordpress People Development Design Thinking Miller Heiman Strategic Selling Messaging Communication Design Qlik Sense Adobe Analytics Hootsuite Certified

Julia Quinlan Education Details

  • Harvard Extension School
    Harvard Extension School
    Digital Media Design
  • Saint Anselm College
    Saint Anselm College
    Fine Arts
  • Massachusetts College Of Art And Design
    Massachusetts College Of Art And Design
    Continuing Ed: Design

Frequently Asked Questions about Julia Quinlan

What company does Julia Quinlan work for?

Julia Quinlan works for Manpowergroup Talent Solutions

What is Julia Quinlan's role at the current company?

Julia Quinlan's current role is Product Marketing Director.

What is Julia Quinlan's email address?

Julia Quinlan's email address is jq****@****ork.org

What is Julia Quinlan's direct phone number?

Julia Quinlan's direct phone number is +161792*****

What schools did Julia Quinlan attend?

Julia Quinlan attended Harvard Extension School, Saint Anselm College, Massachusetts College Of Art And Design.

What are some of Julia Quinlan's interests?

Julia Quinlan has interest in Aerobics, Exercise, Sweepstakes, Home Improvement, Reading, Gourmet Cooking, Home Decoration, Health, Collecting Coins, Cooking.

What skills is Julia Quinlan known for?

Julia Quinlan has skills like Nonprofits, Community Outreach, Public Speaking, Volunteer Management, Event Planning, Fundraising, Leadership, Non Profits, Program Development, Event Management, Social Media, Writing.

Who are Julia Quinlan's colleagues?

Julia Quinlan's colleagues are Marcos Techera Blanco, Marta Pietranek, Mariano L., Mohammad Kasim, Luca Sacchieri, 易才集团-陈燕云陈, Steve Knott.

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