• Provide marketing leadership, strategy, and programs that result in profitable sales• Develop and execute long range brand goals and objects for the company• Create a web-based resource with tools to promote B2B growth and B2C sales• Spearhead development of CRM with the addition of a new app loyalty program, e-Communication, and local listing management software• Transition brand identity and visuals to target Gen-z and capture new demographic contributing to sales growth during pandemic• Train key departments and associates including sales & catering, operations and executives on marketing initiatives and success metrics• Continually research market trends, promotions and programs to stay ahead of competitors

• Responsible for corporate branding, franchise development and local store marketing• Create and execute essential brand elements including developing a brand book, standards and essence guides to be used in all marketing and in-store design• Report and collaborate with board of directors to determine trajectory for the overall brand• Work directly with store owners to create and implement a local store marketing plan• Manage marketing team and third party partners to effectively and efficiently execute marketing strategies and plans• Facilitate internal and external communications through traditional and digital efforts• Assure accountability and effectiveness of offers, promotions and specials

• Create an annual marketing and promotions calendar to drive sales and awareness• Work with graphic designer on layouts and create packaging, advertising concepts, and other promotional material for adherence to specifications• Create original content for social media, email newsletters, websites and print materials• Plan and prepare advertising and promotional events/ material to increase sales of products and services• Monitor and analyze sales promotion results and KPIs to determine cost effectiveness of promotion campaigns• Coordinate with the media to disseminate company information and work with local community to develop and maintain relationships• Negotiate advertising and sales contracts and promotions to increase sales for tasting rooms and wholesale

• Assess and determine organization's value proposition.• Explore opportunities for growth and market performance with entrepreneurial approaches to programming in areas of strength and capability for SAY San Diego including child care, parent education, preschool and early learning, out of school time programming, vacation camps, etc.• Conduct market research and risk-benefit analyses.• Develop business and financial plans, and incorporate programmatic elements to secure stakeholder approval.• Develop relationships, readiness and other key elements needed to move projects from the “idea” stage to implementation of innovative, well-grounded enterprises.• Facilitate a team approach to plan, implement, and monitor key program activities, according to donor/funder/lender requirements and regulations.• Develop start-up and multi-year marketing and promotional plans for each program and project.

• Report directly to the Senior Vice President of Food and Beverage and work with senior management team• Manage the marketing team in charting the direction of restaurants, retail brands, corporate hospitality vertical, and non-profits• Assure accountability and effectiveness of offers, promotions, specials and execution of operations• Pursue all public relations and media partnerships and initiatives • Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications, and public relations program that enhances the overall image and position within the marketplace and to the general public• Facilitate internal and external communications through traditional and digital efforts• Responsible for editorial direction, design, production and distribution of all publications • Actively promote brands through innovative, cost effective ways to reach target audience• Ensure articulation of restaurants, retail and corporate hospitality to maintain a desired image and position• Provide consistent communication of image and position throughout American National Investments and assure communication of image and position to all constituencies, both internal and external• Coordinate media interest and ensure regular contact with target media and appropriate response to media requests• Coordinate the appearance of all traditional and digital usage

Sales / Wholesale•Consistently exceeds budget goals•Implement proactive, strategic and tactical actions consistent with optimal mix to grow profit for the property to B2B and B2C distribution channels•Continual evaluation, implementation and optimization of revenue growth opportunities in FIT Wholesale markets through proactive sales effort•Continual education of distribution partners through site tours of property, call center presentations, webinars and sales calls•Tracks and analyzes partner productivity; adjusting based on performance•Traveling internationally and domestically to train partners on selling techniques for the resorts•Negotiate marketing opportunities with partners to create co-op plans to drive added exposure and room night volume to resortMarketing / Resort Services•Manage and execute specific marketing action plans for various services in outlets and special events to maximize revenue growth•Created and implemented marketing plan and strategy for Oceana Coastal Kitchen•Generate and present new business opportunities specific to outlets and new projects as needed•Assist in creation and implementation of promotions to be presented to public•Create and maintain positive relationships with local partnerships for increased visibility•Oversee the implementation of Flash Sale Events•Create and write content for press releases, social media, and web pages•Research market trends, promotions and programs to stay ahead of our competitorsCentral Reservations Supervisor •Demonstrating superior customer service and communication skills•Responsible for making reservations and exceeding guests’ expectations•Assist management in exceeding sales and office goals•Motivate staff and provide sales enhancement training for reservation agents•Ability to analyze data and make independent decisions

• Interview, train, and develop team members• Maintain a strong relationship with returning guests• Solicit future guests and up sell packages to enhance overall experience• Responsible for coordinating birthday parties/organization events/ fundraisers/ sales events• Minimize labor, merchandise, and food and beverage costs