Our challenge at Rockit is to grow the brand significantly in global markets and sell through in high value markets:2022- Supreme NZ Exporter of the Year Award - NZIBA - 20 percent growth in total revenue - 350K connected followers- 24 percent growth in global brand awareness - Axis and Best Awards - Gold 2021 - 45 percent growth in total revenue- Met EBITA target - $230K per hectare return to growers - 200K connected global social media followers 2020 - 40 percent growth in total revenue- $225K per hectare return to growers (industry leader) - 2K to 60K global social followers

Les Mills is a world leader in Group Fitness.Key projects and results:15-20 percent growth In total revenue year on year during my tenure. BODYPUMP100 - 1B impressions and led to 20 percent growth in BODYPUMP licenses globally. Collaborated with Reebok on creative campaign rolled out across 10,000 global clubs.Les Mills Facebook Growth - from 500K to 1.2M. Les Mills Global Instagram Growth - from 50K to 500K globally.Les Mills Tik Tok - 0 to 1M followers. Creating a World Class Brand - growing the brand and significant global consumer demand. Working in with Reebok HQ to work with the best sports and fitness creatives on the planet. Leading Global Brand - creative, social, brand whilst covering Reebok, B2C and developing the early team for Les Mills on Demand in my first 2 years.

Richards Partners were the leading Brand and Marketing strategy agency in NZ during my tenure. My key projects and results were:Steinlager Pure - developing the international brand and marketing strategy to take Steinlager Pure to the world. It was called a 'Steingranade' when we started and afterwards it was called the wine drinkers beer.Envy Apple - started with a clean sheet of paper and created the 1bn brand for Turners & Growers. Jazz Apple - created Jazz Snackers brand and marketing for global markets.ACC - helped to rebuild NZ public Trust & Confidence from 46% to 64% and help the reputation and marketing strategy of NZ largest managed fund. Trade Me - created a marketing plan and brand strategy that added to shareholder value and created 'Trade Me for Life' proposition. PushPay - created the brand and marketing for this market unicorn.Earthwise - created the brand and marketing strategy to launch in FMCG category. Awarded Deloitte #1 Top 50 high growth brands. Icebreaker - developed the international story and worked on the early brand strategy with Brian Richards. Ziwi - early brand development and global marketing strategy. Better by design - assessed NZ businesses marketing and design capability and capacity for growth for NZTE.Lead Brand and Marketing Strategist: Movio, Tui Garden, Wither Hills, Waikato University, Fisher& Paykel Healthcare, Fisher & Paykel Appliances, Hayden + Rollett, Lion Nathan innovation brands, NZOC, Nikon, Antartica New Zealand.

We created the brand that led triathlon globally in wetsuits and apparel from 2002-2006.Key projects and results:Doubled turnover year-on-year 2000-2005.Led the Olympic campaign 2004 leading to significant growth in the brand and international exposure.Created the Orca brand, story, vision and international marketing strategy.Developed global distribution and sales channels for Orca.

Sports Management Systems managed athlete contracts and sponsorships, planned events and assessed the value of associations and leverage activities for corporate clients. Contract role part-time to develop athlete management, events and sponsorship. Sports Management

Brand Manager for Smeg, Viking and St George appliances. Responsible for overseeing all brand and marketing related initiatives including bringing new products to market, pricing, margin analysis, advertising, web development and channel support.

Assisting in the marketing and administration departments while studying at Auckland University.