Built an agency infrastructure from processes to operations and sales strategyBuilding personalized marketing strategies for various local industries including branding and community engagementDriving full-funnel strategies from brand awareness to conversions

Oversee multiple media agency partners and responsible for media strategies upwards of +$25MOwn, develop, and present media strategies over Entertainment, F&B, and Nightlife lines of business for C-suiteBuilding a new brand in a startup environment creating SOPs, collateral and business correspondence from scratch

• Responsible for developing and executing media strategies that align with organizational goals, building and maintaining partnerships, managing media relations, collaborating with internal teams, and staying up-to-date with industry trends• Drive innovative ways to help clients grow through marketing transformation• Lead and manage a high-performing team of media professionals to achieve business objectives• Experienced in programmatic (DSP), SEM, Social, Experiential, and traditional forms of media

• Oversee media planning/buying, paid social, programmatic & analytics team• Create digital business models by combining unique capabilities in creativity, media, data, and technology• Develop marketing strategies to facilitate growth & increase sales

• Built strong relationships with stakeholders that were key in leading successful campaigns exceeding $1M budgets• Assisted in overall media efforts including campaign strategy, planning, buying, and data integration projects• Initiatives spanned across 10+ properties with corporate sponsorships with the NFL, Live Nation and Good Morning America

Where I learned to recruit and develop talentAcquired knowledge of sales strategy and execution

• Led integrated marketing for all channel, customer & consumer activities• Managed on-site product, point-of-sale & marketing activations• Supported supply chain levels by managing inventory levels