Julian Diaz

Julian Diaz Email and Phone Number

B2B tech marketer for start-ups with over 20 years of experience marketing in USA, UK, Europe and South Africa. #SaaS #startups #B2BMarketing @ Omnisient - Collaborative Consumer Intelligence
Julian Diaz's Location
City of Cape Town, Western Cape, South Africa, South Africa
Julian Diaz's Contact Details

Julian Diaz work email

Julian Diaz personal email

About Julian Diaz

I am a creative, resourceful and versatile B2B SaaS Marketing specialist with over 20 years of international marketing experience at both enterprise and start-up tech companies.OVER 10 YEARS OF EXPERIENCE IN THE FOLLOWING• Growing, mentoring and managing a Marketing team • Scaling start-ups and building a marketing competency • All areas of Marketing, including product marketing, PR, brand development, strategy development, campaign management, SEO and PPC, social media. • Entering international markets, such as USA, UK, Germany, the Nordics, South Africa • Managing and growing channel partner relationships with software vendors, such as Microsoft, Sage, SAP,AcumaticaOVERALL EXPERIENCE SUMMARY• Helped scale 3 start-ups that received series A or angel investment • Developed more than a dozen technology brands from name conceptualization , corporate ID, positioning and marketing strategy development and execution to market leaders in their niches. Two were acquired within 3 years of us launching their brands. • Helped launch e commerce in South Africa heading up B2B marketing for the country’s largest ISP • Have managed marketing teams of 2 12 remotely in different regionsSOFTWARE PLATFORM EXPERIENCEHubspot, Salesforce and Microsoft Dynamics CRMLANGUAGESEnglish, Spanish and GermanFor a better overview, check out either recent profile interview with me below from IDG or MarTechThe CMO Files: Julian Diaz, Skynamo - April 2019https://www.idgconnect.com/article/3579335/the-cmo-files-julian-diaz-skynamo.htmlPrediction Series 2019: Interview with Julian Diaz, CMO, Skynamo - Dec 2018https://martechseries.com/mts-insights/interviews/prediction-series-2019-interview-with-julian-diaz-cmo-skynamo/

Julian Diaz's Current Company Details
Omnisient - Collaborative Consumer Intelligence

Omnisient - Collaborative Consumer Intelligence

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B2B tech marketer for start-ups with over 20 years of experience marketing in USA, UK, Europe and South Africa. #SaaS #startups #B2BMarketing
Julian Diaz Work Experience Details
  • Omnisient - Collaborative Consumer Intelligence
    Chief Marketing Officer
    Omnisient - Collaborative Consumer Intelligence Nov 2021 - Present
    Cape Town, Western Cape, Za
    Omnisient is a data collaboration platform that uses advanced encryption and tokenization to enable businesses to easily link their customer data with anonymized data from other businesses - all without ever sharing any personal identifiable customer information and thereby ensuring full GDPR / POPIA compliance for all parties.As businesses, we all have a very narrow view of our customers - but imagine if you could tap into customer data sets from other companies your customers do business with and gain a more intimate understanding of your own customers? The use cases are endless and the results are better marketing, new product or service offerings, and the ability to monetize your data.
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  • Skynamo: The All-In-One Field Sales Platform
    Chief Marketing Officer
    Skynamo: The All-In-One Field Sales Platform Sep 2017 - Nov 2021
    Stellenbosch, Western Cape, Za
    Using GPS technology, Skynamo provides sales managers and business owners with an accurate and live overview of sales activity in the field and provides outside / field sales reps with time-saving automation features that reduce admin and enable them to be more productive in the field so they can visit twice as many customers and achieve 20% more sales. As CMO, my role is to develop and implement the Marketing strategy and build a brand that will establish Skynamo as the undisputed global leader in field sales management.
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  • Principa
    Head Of Marketing And Communications
    Principa Nov 2014 - Sep 2017
    Cape Town, Western Cape, Za
    Principa has provided data analytics services to over 150 companies in over 30 countries in Africa, Middle East, Asia and Europe. Principa is a member of the Transaction Capital group of companies which together employ over 4,000 people.------------------------------------------------------------------------------------------------------------As Head of Marketing & PR for the business I was responsible for developing and implementing the Marketing & PR strategy that supports Business, Product and Sales strategies, defining and communicating the positioning of the brand, ensuring consistency of brand communication across all channels, achieving and maintaining visibility in the marketplace, generation of sales leads and tracking and reporting of marketing effectiveness.
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  • Relate Technologies
    Marketing Manager
    Relate Technologies Jul 2010 - Nov 2014
    Mowbray, Cape Town, Western Cape, Za
    South African software development and Microsoft services company with approximately 50 employees. The company was acquired by Principa, my current employer.------------------------------------------------------------------------------------------------------------I joined Relate Technologies to brand and help launch their document automation solution to the international market. Relate Technologies and Qorus Software became two separate and independent companies. I managed Marketing for both companies, but focused the majority of my time on the new company, Qorus Software, in order to help it enter international markets.NOTABLE ACHIEVEMENTSRe-developed Relate Technologies brand and positioning from an application development and integration services provider to a provider of Customer Experience technology solutions. This re-positioning was in part responsible for the acquisition of the company by Principa Decisions, my current employer.Developed and implemented the company's Inbound Marketing strategy relying predominantly on SEO and blogging to generate leads and build credibility in the company's Customer Experience expertise
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  • Qorus Software
    Senior Vice President Marketing
    Qorus Software Jul 2010 - Jan 2014
    Bellevue, Washington, Us
    South African based provider of document automation solutions for Microsoft Office and SharePoint, with offices in Cape Town, London, and Seattle, and approximately 75 employees. ------------------------------------------------------------------------------------------------------------MAIN OBJECTIVEBuild a brand and develop positioning, value proposition and marketing strategy for their document automation product that will help them grow into an international market leader in their niche.(See Relate Technologies for details on relationship between Qorus and Relate Technologies)As Head of Marketing & PR for the business I was responsible for developing and implementing the Marketing & PR strategy that supported Business, Product and Sales strategies, defining and communicating the positioning of the brand, ensuring consistency of brand communication across all channels, achieving and maintaining visibility in the marketplace, generation of sales leads and tracking and reporting of marketing effectiveness. NOTABLE ACHIEVEMENTSDeveloped and established the Qorus Software company and product brands as the leading document automation software provider in the Microsoft SharePoint space in South Africa, the UK and US markets. This was achieved through a combination of world-class branding and collateral development, participation in targeted international events (US and UK), PR and industry analyst relations. The company received private equity investment in 2013 to aggressively target the US market and grow the business
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  • University Of Cape Town
    Board Member For The Genesis Project: Postgraduate Diploma In Entrepreneurship
    University Of Cape Town Mar 2007 - Oct 2010
    Cape Town, Western Cape, Za
    I served as a Board Member on six start-ups that were incubated by the University of Cape Town's Genesis Programme as part of the Post-Graduate Diploma in Entrepreneurship. I provided input and support into the development and implementation of each start-up's product positioning, value proposition, strategy, pricing and go-to-market plan. More information on the programme here: http://www.commerce.uct.ac.za/ManagementStudies/AppliedManagement/Pages/Entrepreneurship
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  • Global Vision
    Marketing Manager
    Global Vision Feb 2008 - Jul 2010
    Cape Town, Za
    Global Vision were resellers of Microsoft Dynamics CRM and a Omnichannel Marketing product / services company with approximately 80 employees that managed digital marketing campaigns for large consumer brands internationally. ------------------------------------------------------------------------------------------------------------MAIN OBJECTIVERe-position the business from a CRM services company to an omnichannel marketing software company. NOTABLE ACHIEVEMENTSDeveloped and managed the Microsoft partnership relationship and became one of only 3 Microsoft Managed Partners in South Africa at the time; andTemporarily covered the Sales Manager role and managed the sales pipeline, composed sales proposals, and closed deals with 6 medium to large South African businesses for Microsoft Dynamics CRM and the company’s multi-channel marketing platform.
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  • Mix Telematics
    Marketing Manager
    Mix Telematics Sep 2007 - Feb 2008
    Za
    Global fleet management and vehicle tracking company with customers in over 75 countries and install base of over 500 000. ------------------------------------------------------------------------------------------------------------MAIN OBJECTIVEProvide the Marketing Director with temporary support managing the team and marketing activities during rebranding of business.Oversaw team of 3 in day-to-day marketing operations. NOTABLE ACHIEVEMENTS● Managed the re-branding of company collateral and Website in support of business restructure● Re-developed Website to focus more on lead generation; and● Launched new holding company website with focus on Investor Relations.
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  • Smartsource Holdings
    Marketing Manager
    Smartsource Holdings Mar 2002 - Feb 2007
    South African technology incubator and holding company.------------------------------------------------------------------------------------------------------------I joined Smartsource Holdings to brand and help launch a series of technology products, the majority of which were in incubation stage. Although I managed Marketing for six brands, I focused the majority of my time on STT, an e-learning platform and new company with ambitious goals to establish themselves as a market leader in their niche in the US and European markets.MAIN OBJECTIVEDevelop branding and market strategy for the company’s incubated start-ups.NOTABLE ACHIEVEMENTSDeveloped nine different product and company brands which did not exist before I joined;Two of the brands I developed and marketed (STT and Fundamental Software) were acquired by larger companies within 3 years of my launching them.
  • Kaplan
    Marketing Director - Software Training Technology
    Kaplan Mar 2002 - Feb 2007
    Fort Lauderdale, Fl, Us
    STT (Software Training Technology) was a South African e-learning start-up company and one fo the Smartsource Holdings incubator companies that headed up all Marketing for. STT was acquired by US company Kaplan, a Washington Post company and the world’s largest private education company, operating in 30 countries and employing more than 20 000 people worldwide. ------------------------------------------------------------------------------------------------------------MAIN OBJECTIVEDevelop branding and market strategy to develop the company into a market leader in its niche internationally.Managed team of 3 distributed marketing resources in US, UK and South Africa.ACHIEVEMENTSEntry into UK, US and German markets: opened offices and ran local marketing campaigns with local teams;Our product placed 1st in the industry’s most-recognised competition worldwide 3 years after launch; andCompany was acquired 3 years after launch as a result of brand recognition, technology and customer base.
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  • Mweb
    Marketing & Pr Manager, Business Solutions
    Mweb Feb 1999 - Mar 2002
    Cape Town, Western Cape, Za
    MWEB was South Africa's leading ISP in Southern Africa at the time of my joining and a member of Africa's most valuable company (market cap of $ 60 billion), the Naspers Group. The Naspers Group is a multinational internet and media group employing over 24,000 people and offering services in more than 130 countries. ------------------------------------------------------------------------------------------------------------MAIN OBJECTIVELaunch e-commerce in South Africa. NOTABLE ACHIEVEMENTSKey to kick-starting e-commerce in South Africa through combination of television, print and radio advertising, and through education of the market via PR coverage;Established MWEB’s business solutions division as the preferred vendor for taking a business online; Created a critical mass of online merchants to populate the country's first online shopping portal;Developed and launched the following brands for South Africa’s leading e-commerce platform (by the time I left), South Africa’s first template-based Website solution, South Africa’s leading shopping portal (by the time I left), and the company’s customer retention programme.
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  • Dimension Data
    Marketing Manager, Enterprise Software Division
    Dimension Data Jan 1998 - Feb 1999
    Bryanston, Johannesburg, Za
    Dimension Data is a global technology company with over 30,000 employees and 6,000 clients in 58 countries. ------------------------------------------------------------------------------------------------------------MAIN OBJECTIVELocalise Marketing and PR campaigns activities for 10 US and European brands for the South African market.NOTABLE ACHIEVEMENTSDoubled press coverage for the division, strategic in the redefining of the division, development of division’s new brand and positioning, redevelopment of divisional marketing collateral, re-launch of the division’s website, launch of the division’s first intranet.
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  • Software Ag
    Internet Marketing Manager
    Software Ag Mar 1994 - Dec 1997
    Darmstadt, Hessen, De
    Software AG is a German based software house with more than 5,000 employees and 10,000 customers worldwide. ------------------------------------------------------------------------------------------------------------Worked closely with Product Teams, IT department and agency to develop company’s first website and country websites for US, UK, Germany, Spain, France, Benelux, Switzerland, Austria and Nordic region; and Managed all Internet related Marketing activities for the company for all European and North American offices, working closely with Country Managers and local Marketing teams.NOTABLE ACHIEVEMENTCreated company headquarters’ first Web site and digital marketing strategy, as well as localised sites for European and US based offices.
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  • Adhesion Group
    Assistant To Director: Setting Up In Europe
    Adhesion Group Jul 1993 - Mar 1994
    Boulogne-Billancourt Cedex, Paris, Fr
    Organisation held an event linking European economic development officials and industrial representatives with US corporate business development managers for one-to-one meetings to discuss investment opportunities / tax incentives in their specific European region. The event consisted of 250 people from 80 companies and 15 European regions.In my role, I hosted European delegates and helped market the event and set up these meetings by connecting with US corporate business development managers.
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  • Wam S.P.A.
    Sales And Marketing Assistant
    Wam S.P.A. Jan 1992 - Jun 1993
    Cavezzo, Modena, It
    General sales and marketing support to the sales team and director, exploring and developing new markets for product line in Central and South America. Developed marketing collateral, provided overall sales team support, as well as cold calling (in Spanish) and setting up meetings for our director with heads of South American companies.
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Julian Diaz Skills

Strategy Crm Public Relations Marketing Business Development Copywriting Integrated Marketing Lead Generation B2b Marketing People Skills E Commerce Marketing Strategy Management Digital Marketing Business Strategy Customer Relationship Management Spanish Online Marketing Sharepoint Enterprise Software German Analyst Relations Microsoft Crm International Marketing Start Ups Microsoft Dynamics Crm Technical Marketing Content Marketing Search Engine Optimization Small Business Marketing Communication

Julian Diaz Education Details

  • Georgia State University
    Georgia State University
    Marketing

Frequently Asked Questions about Julian Diaz

What company does Julian Diaz work for?

Julian Diaz works for Omnisient - Collaborative Consumer Intelligence

What is Julian Diaz's role at the current company?

Julian Diaz's current role is B2B tech marketer for start-ups with over 20 years of experience marketing in USA, UK, Europe and South Africa. #SaaS #startups #B2BMarketing.

What is Julian Diaz's email address?

Julian Diaz's email address is ju****@****ail.com

What schools did Julian Diaz attend?

Julian Diaz attended Georgia State University.

What are some of Julian Diaz's interests?

Julian Diaz has interest in New Technology, Languages, Jogging, Denmark, Cycling, Poverty Alleviation, Hiking, Running, Scandinavia, Cultures.

What skills is Julian Diaz known for?

Julian Diaz has skills like Strategy, Crm, Public Relations, Marketing, Business Development, Copywriting, Integrated Marketing, Lead Generation, B2b Marketing, People Skills, E Commerce, Marketing Strategy.

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