Juliana Padilla Cabezut Email and Phone Number
I’m a Marketing Communications, Public Relations and Brand PR professional with more than 19 years of expertise developing and executing communications strategies for agencies, corporations, startups, and non-profit organizations across diverse industries, but specializing in technology companies, most of them included in the Fortune 500 list such as Apple, Adobe, Amazon, Twitter, Dell, Microsoft, Paramount, General Electric, and others.I have extensive experience in media relations with an aptitude for developing internal, external and digital communications strategies, including latest trends and technologies. I hold strong record of leading regional teams in the development and execution of brand initiatives, communications strategy, and stakeholder engagement to strengthen public perception and drive growth in Mexico and Latin America.Throughout my career, I have been consistently regarded as a collaborative leader who demonstrates strong work ethic with a record of performance at the highest levels of professionalism and integrity.
Dialogue Marketing Communications
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Director General México And Sp LatamDialogue Marketing CommunicationsMexico City, Mexico -
Managing Director For Mexico & Sp LatamDialogue Marketing Communications Nov 2016 - PresentMexico City, Mexico• Worked with clients such as: Apple, Amazon, Adobe, Twitter, Twitch, Paramount+, Beats by Dre, Signifyd, vivo mobile, Realme, XAPO Bank, Crediclub, Fintonic, NotCo, Laika Mascotas, etc. -
Communications AssociateGuerra Castellanos Y Asociados Jul 2014 - Nov 2016Mexico City, MexicoOversee the communication efforts of accounts such as Volaris, GEPP, GE and Microsoft. Create creative and successful strategies to generate greater press coverage of clients. Collaborate in the creation of communication proposals to attract new customers. Coordinate crisis situations and develop manuals to follow if necessary. Establish methodologies and work formats, in order to achieve more effective efforts. Achievements:• Managed to establish more efficient work formats, which were used by Volaris’ managers, resulting in better organized activities, greater press coverage (in Mexico, the United States and Central America) and with a better positioning of key messages. • Collaborated with sales and marketing managers to determine the positioning of messages and products, as well as branding in different campaigns. • I became the point of contact for the media in relation to any topic. • Strengthened the relationship with opinion leaders & government officials resulting in greater meetings, more publications and successful business results related to my clients. -
Senior ConsultantFreelance Public Relations And Communications Jun 2013 - Jul 2014Mexico City, MexicoDevelop and execute innovative campaigns that provide positive results for different types of clients such as Evernote, The Rug Company, Naturalia, Pintadita a Tu Salud, Restaurante Casa Anis and Greentox.Leverage existing contacts to find new business opportunities.Develop events, distribute advertising budget, promote events, create and distribute press releases and position stories in national and international media.Achievements:• Developed client success stories in Mexico and Brazil for Evernote, interviewing executives, and writing documents that were shared through blogs and press in both countries.• Established a newsletter for The Rug Company, which became a document that was distributed biweekly to different media, which contained different themes and contents, and which resulted in several publications in lifestyle media.• Successful PR initiatives for Breast Cancer programs for non- profit organizations.• Designed a newsletter for Casa Anis customers, becoming a creative way to share the dishes of the week, and interesting news that were happening around the restaurant. -
Corporate Communications Advisor For Spanish Speaking Latin AmericaDell Jun 2012 - Jun 2013Mexico City, MexicoEnsure proper communication of the company's business products, through different communication materials.Coordinate the different agencies of the region (Chile, Colombia, Peru and Argentina), sharing clear information, and supporting the needs they will have in each country.Assist and support events, either accompanying the press of the region, following up on requests, coordinating interviews, and ensuring that the publications that resulted conveyed the indicated message.Achievements:• Collaborated directly with the marketing department, listening to their needs, and developing plans that were aligned with their priorities.• I established a way of working with the agencies of the region, where it became a collaborative exercise, where we replicated the best practices that would direct the best results.• Managed a budget, which was distributed in events, press trips, and various efforts that supported to provide better results. -
Account ManagerOgilvy México Jun 2010 - Jun 2012Mexico City, MexicoPlan and execute creative strategies and campaigns for Avon Cosmetics, which result in positive publications.Developed key messages, stances, narratives and press releases that support to increase a positive reputation of customers.Coordinate a team of 3, boosting their strengths to continue developing the potential of each one and work on their areas of opportunity.Achievements:• Managed to develop a disruptive campaign for Avon and raise awareness about the issues of domestic violence.• I collaborated in different Avon races, coordinating the press, celebrities and influencers who participated in them, as well as strengthening the narrative of the race, to increase the number of participants.• Assisted the different communication areas of Avon, managing to develop an effective communication plan that integrated all the priorities of the business. -
Account SupervisorOgilvy México Aug 2008 - Jun 2010Mexico City Area, MexicoCreate and implement external communication strategies for key customer initiatives such as Dell Inc. and Huawei Technologies.Develop event and coverage reports, as well as offer recommendations for future campaigns.Development of corporate message materials, as well as press releases, technical sheets, executive biographies. Achievements:• Managed to strengthen the relationship with technology media to ensure positive customer coverage.• Maintained a close relationship with customers, managing to listen to their needs and thus implement efforts that provided better results. -
Editor And Project CoordinatorOrigen Y Comunicación Jan 2006 - Apr 2008Mexico City, MexicoWrite and edit articles for a monthly publication aimed at cardholders.Supervise the space destined for art gallery and promote it so that events could take place.Coordinate and manage different sponsorship projects.Achievements:• Edited more than 18 magazines, writing articles of interest, in addition to including relevant content for cardholders. • Worked hand in hand with the design teams and strategic alliances to ensure that all content was included in the edits.• Coordinated more than 8 art exhibitions, along with curators and artists, coping with the PR and communication efforts as well as the opening cocktail parties.
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Graphic Designer And Project CoordinatorMuseotec S.A. De C.V. May 2004 - Feb 2005Mexico City, MexicoCarefully prepared and designed layouts into prepress files for offset and digital printing.Facilitated any requests regarding the environment and art creation process.Collaborated with production on task list creation to meet overall project goals on time.Contributed to the creative process through original ideas and inspiration.
Juliana Padilla Cabezut Education Details
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Industrial And Product Design
Frequently Asked Questions about Juliana Padilla Cabezut
What company does Juliana Padilla Cabezut work for?
Juliana Padilla Cabezut works for Dialogue Marketing Communications
What is Juliana Padilla Cabezut's role at the current company?
Juliana Padilla Cabezut's current role is Director General México and SP Latam.
What schools did Juliana Padilla Cabezut attend?
Juliana Padilla Cabezut attended Universidad Iberoamericana, Ciudad De México.
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