Global Process OwnershipPartnering with brands to develop marketing initiatives against key audiences and objectives. Ownership of global taxonomy, and aligning brands to best-practice;Supporting the development of integrated multi-channel campaigns;Advise brands on data strategy and audience building.

As a digital marketing professional with extensive experience in marketing automation, I'm currently leading Marketo activities for global brands like WGSN, Lions Canes, M2020, and WARC at Ascential, covering all regions - APAC, EMEA, NAM, and LATAM.My expertise lies in bridging the gap between brand objectives and digital execution, ensuring that every campaign not only reaches but also resonates with the target audience.Key Highlights of My Role:- Strategic Marketo Management: Currently managing Marketo activities for renowned global brands, aligning marketing strategies with business goals.- Demand Generation & Event Marketing: Developing and executing digital demand generation and event marketing programs, focusing on both hosted and virtual events to meet pipeline and revenue objectives.- Global Marketing Automation Campaigns: Leading the design and implementation of global marketing automation campaigns, including engagement, nurture, batch, and trigger-based smart campaigns.- A/B and Multivariate Testing: Conducting A/B and multivariate testing to optimize campaign performance, using a data-driven approach for maximum effectiveness.- Creative Asset Development: Creating compelling marketing assets such as Emails, Forms, and Landing Pages, tailored to engage and convert the target audience.- Performance Analysis & Reporting: Analyzing and reporting on digital campaign performance, focusing on engagement, awareness, and conversion metrics.I am passionate about using technology to craft marketing strategies that not only reach but also engage audiences globally. My ongoing role at Ascential allows me to continuously innovate and drive impactful marketing initiatives.

Helped small and medium businesses to grow with Digital Marketing, Digital Transformation to boost sales, retain customers and eliminate tech overwhelm. Responsible for organic and paid growth projects and strategies for SEO, SEM and analytics.My main focus was developed these areas:- Digital Marketing Strategies- Marketing Automation- Community Manager/Social Media Management- Content Marketing (SEO Expert)- Email Marketing (newsletters, sales funnel, inbound marketing and nurture campaigns)- Lead management/Built audience campaigns- Social Media Advertising- Integrated Campaigns- Customer Engagement- Business Processes- Project ManagementCreate, manage, and prioritize Digital Marketing Product backlog to streamline execution of Digital Marketing objectives. Manage vendors to ensure software roadmaps and delivery of features are completed based on agreed SLAs and pricing models.In the majority of my clients I was responsible for maximizing the value of the Digital Marketing Product over its lifecycle by defining and owning ROI, including budget and/or P&L.Provision technology, including vendor research, request for proposals, and partnering with Procurement on vendor selection and contracts.Expert knowledge of marketing automation tools/software (Marketo, Active Campaign, Sales Force, RD Station and MailChimp.Experience using website content management systems at Wordpress.Management of Marketo activities: Build, develop the digital marketing automation & initiatives such as engagement campaigns, batch and trigger smart campaigns, A/B testing, reporting, lead management processes.Development and executing digital demand generation and event marketing programs inside Marketo that will include hosted events, virtual events, and other programs to support pipeline and revenue goals.Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Ubbersugest, etc.)

I'm responsible for creating customer segmentation for all campaigns according to strategic needs from the Program Marketing Manager. Management of SQL Google's customer database and script creation to be implemented into Marketo.Working with Global Marketing in Brazil and Latam, I'm managing and creating the marketing audience and email marketing performance at Marketo, identifying business impacts of Marketing campaigns and segmentation.Building, launching and reporting campaigns using Salesforce and Marketo.To execute my job well, I need to have experience as a marketing stakeholder and the production lead. Also have a kind and reassuring demeanor, and have the skills to be a trusted point of contact for the client.

As a marketing manager for Brazil District at Caterpillar, I was responsible to align marketing process between Cat and our dealers, communicate to them about our products and services. Organize trade shows and development our dealer newsletter.Assist the dealers in Brazil with the transformation of the customer loyalty results into actionable strategies (integrated into Dealer Strategy, Customer Coverage and services marketing processes) to drive increases in customer loyalty performance.Led development of strategic plans to effectively support sales, dealers and customers through all available marketing communications channels.Managed $multi-million advertising budget with local and Latin American agencies.Participated in design and development of marketing strategy according to voice of the customer. Managed advertising, marketing and communications staff in Cat Latin America and Brazil. Established & monitored annual marketing/communication budgets.Managed complex relationships between Business Divisions, Industry Segments, Districts and Dealers as it relates to strategic alignment, customer loyalty, market leadership, change management and process improvements.Manage Marketing Relationship area implementing and controlling CRM processes and systems, educating people at company conducting change management projects. Manage Customer Satisfaction performing transactional and market surveys and campaigns.Started a sales area at dealers as a result of a coverage study. Small customers of small value of contribution are covered by contact center salesman offering products and services. We had sold construction equipment 100% by this channel with considerable results of margin.

Project management (new Sales and distribution channels development). Investigation trough market researches; Channel strategy and action plans development. Channel management (investment level and growth and profitability indexes); Gap analysis and opportunities identification; Category scorecard development with performance indicators targeting and monitoring; Action plan development to reach targets set; Category management by allocating and optimizing investments by brand/channel/regional according to company strategy and market analysis, assuring profitability and growth.

GLOBE Project – Nestlé Worldwide Project, composed of different professionals from different countries and business units, to define the best practices in the main areas involved (Generating Demand, Customer Service, Demand Supply Planning, Procure to Pay, Technical & Production and Human Resources) and standardization of the new way of business.Development of Brand Machine Management System, solution used by Nescafe Out of Home to support the Top Cup Program, through sales processes definition, report management, Hand Held implementation to field sales, trade assets and Business Control.CRM/SAP implementation in Canada, Chile and Brazil to support system acting in different phases of the project, such as material training localization, training to Sales managers and analysts.

Responsible for sales promotional activities and merchandising for customers of Coca Cola company at Femsa's territory. Focuses on pricing analysis, replacement and POP material

Execution and implementation of new services, solutions, marketing campaign into General Motors dealers in Brazil.