- Vermillion Skye - Canadian Rock Band (2022-2023): Creation of Brand Identity, new logo design, T-shirt application and new Album cover design.- Fabiano A. Moreira - Postdoctoral Researcher - University of São Paulo-Brazil. (2022): Full design of e-book: The water-energy-food nexus: What the Brazilian research has to say.- Urban Strategies Inc. (2021): Graphic Design Freelancer for Project Proposals.- Thais J. YouTube channel (2020): Full channel primary brand identity, flyer development, video edition.- University of Toronto - Dalla Lana School of Public Health (2018): Creation of the Trans Latinas Rompiendo Barreras (TLRB) report and Workshop logo design.

I provide design support for visual communication materials including page layout, data visualization/infographics, and reports.

Responsible for coordinating the project as a whole, from the idealization phase to the delivery of the final product. I was able to provide an instrumental participation on the UX Research phase, by conducting interviews in Portuguese and English, and in the data analysis process that would shape the understanding and decision making of the UX Design phase. I was responsible for creating the brand look & feel, developing the complete visual identity with typography, color palette, iconography, elements like drawing original illustrations for the website and templates for the application of the brand. For the UX Design process, I made the study of the user experience functionalities for the website, I defined the architecture of the website and created wireframes to ensure the development of the low-fidelity prototype with brand guidelines. As a member of the design team, I played a key role in creating the brand and initial approach of the UX Design.Responsável pela coordenação do projeto como um todo, desde a fase de idealização até a entrega do produto final. Participação instrumental na fase de UX Research, pois apliquei entrevistas em Português e Inglês, e do processo de análise dos dados para a compreensão e tomada de decisões da fase de UX Design. Fui a responsavel pela criação da marca, desenvolvimento da identidade visual completa com a definição da typografia, seleção de paleta de cores, criação de iconografia, elementos como o desenho original de ilustrações e templates para a aplicação da marca. Com relação ao processo de UX Design, eu fiz um estudo inicial de funcionalidades do user experience para o Website, criei a arquitetura do site e os wireframes para assegurar o desenvolvimento do protótipo de baixa fidelidade. Como membro do time de design, tive um papel fundamental na criação da marca e desenvolvimento inicial do UX Design.

• Designed efficient workflows for project coordination including the Marketing Content and Campaign Strategy Calendars;• Designed email campaigns since May of 2021, resulting in a much higher conversion-attributed revenue increase from campaigns and flows;• Handled website maintenance, applied user experience principles and SEO, this medium is now the main source of acquisition, contributing to more than 40% of new customers traffic;• Delivered the 2020 Impact Report with focus on the Sustainable Development Goals (SDGs)1, 5, 8 and 10 implementation as Sitti goals for 2021, and created 4x digital catalogs for 4 customer focus groups;• Designed illustrations and infographics (data visualization) for specific campaigns;• Created graphics for social and implemented social media strategy, which allowed specific campaigns on Instagram reach +20K accounts, with a 175% increase in content interaction and a 14% engagement rate on that specific campaign;• Managed the LinkedIn account that shows steady and consistent growth for the past 2 years, the page had an increase of 160% in new followers in the month of May of 2023.

Design and development of communications for the marketing and sales department.