• Leadership in Email Marketing Strategies: Led email marketing strategies for infoproducts, focusing on optimizing the user journey and improving digital interaction through responsive, user-centered email designs.• Collaboration with Design Teams: Worked closely with UX/UI design teams to develop email templates that enhance usability and visual experience, ensuring high engagement and conversion rates.• Behavioral Analysis and A/B Testing: Applied behavioral analytics and A/B testing to better understand user preferences, adapting campaigns to meet their expectations and enhance the effectiveness of communications.• Management and Optimization of Marketing Automation Campaigns: Managed and optimized marketing automation campaigns to ensure personalized and relevant messaging at every touchpoint, increasing customer retention and loyalty.

• Leading Infoproduct Projects: Spearheading infoproduct projects using agile methodologies to ensure the efficient delivery of digital solutions focused on user experience.• Team Coordination: Managed multidisciplinary teams, including UX/UI designers, developers, and content experts, to create products that meet the needs of end-users, enhancing satisfaction and conversion rates.• Project Lifecycle Management: Oversaw the entire project lifecycle from conception to launch, with a strong focus on iterative design and usability testing to ensure that the final products were both functional and aesthetically pleasing.• Implementation of Management Practices: Employed visual management practices and regular progress reviews to keep all stakeholders informed and engaged, facilitating effective collaboration and data-driven decision-making.

• Innovation Culture Development: Fostered a culture of innovation focused on creating digital strategies that significantly improve user experience, utilizing neuromarketing principles to engage and convert users in digital environments.• Leadership in Content Production and Strategic Planning for Social Media: Led content production and strategic planning for social media with a focus on interaction design and usability, ensuring cohesive and user-centered visual communication.• Implementation of Effective Digital Branding and Content Strategies: Implemented highly effective digital branding and content strategies, integrating visual identity and key messaging to strengthen online presence and brand perception.• Lead Generation Campaign Execution on Social Media: Created and executed lead generation campaigns on social media, using user behavior analysis and A/B testing to optimize campaigns and increase the number of qualified leads.• Staying Up-to-Date with Social Media Trends and Changes: Constantly updated with trends and changes on social media platforms, adapting strategies to maximize effectiveness and ensure innovative, user-centered practices.• Development and Management of Social Media Advertising Campaigns: Developed and managed social media advertising campaigns that resulted in a significant increase in brand recognition and sales generation through a design-focused and user experience-oriented approach.

Since 2020, working with the research team at ArtInsight (a qualitative research recruitment company that has transformed my professional growth expanded my knowledge, training, and, most importantly, my perspective on each humanized study), I have been involved in various areas, including:• Recruiting consumers of products/services;• Conducting connectivity tests with participants prior to meetings;• Hosting online participant sessions;• Setting up virtual rooms for conducting research;• Conducting connectivity tests with participants prior to meetings;• Managing the entire project;• Moderating, analyzing, and presenting results.• User-Centered Research Method Development: Actively contributed to the development of user-centered research methods, which are crucial for deep understanding of product and service consumers, applicable in enhancing digital experiences.• Consumer Recruitment for Studies: Responsible for recruiting consumers for studies, ensuring the representativeness and relevance of the data collected for the development of intuitive and effective products.• Coordination of Technical Logistics for Online Meetings: Coordinated the technical logistics of online meetings, including setting up virtual rooms and testing connectivity, to facilitate seamless research execution, maximizing the quality of insights collected.• Management of Complete Research Projects: Managed complete research projects from conception through to analysis and presentation of results, using moderation techniques to extract significant data and apply these learnings to the development of design solutions.• Presentation of Research Results to Stakeholders: Presented research findings to stakeholders using data visualizations and strategic recommendations to influence product design and strategy decisions, focusing on improving usability and user satisfaction.

Currently, I serve as a Digital Marketing Instructor for the UP Digital program, in partnership with Sebrae and Dot. My primary responsibilities include:• Advanced Digital Marketing Strategies: Teaching advanced techniques to optimize user experience and increase online conversions, with a strong focus on applying design principles.• Development of Interactive Learning Experiences: Collaborating with a multidisciplinary team to create interactive, user-centered learning modules using the latest visual design tools and online teaching platforms.• Continuous Feedback and Evaluation: Implementing continuous feedback and evaluation techniques to refine and enhance course content, ensuring each session is engaging, informative, and practical.

• Developed and Implemented Email Communication Strategies: Enhanced user experience by up to 58% at each stage of the purchase journey, from attraction to conversion and loyalty, using UX techniques to create more effective and attractive messages and interfaces.• Managed Complete Email Marketing Campaigns: Monitored and analyzed lead behavior throughout the sales funnel to continuously optimize strategies and maximize user conversion and engagement.• Created Persuasive and Relevant Content: Developed content for various digital touchpoints, including emails and digital marketing materials, focusing on usability and user experience.• Utilized Analytical Tools and Data: Developed lead capture and movement strategies, ensuring precise and personalized communication that respects user preferences and behaviors.• Managed Inbound Marketing Campaigns and Tripwire Funnels: Adjusted tactics to achieve excellent results in terms of lead acquisition and sales conversions.• Mapped Customer Journeys for Specialist Adriano Gianini: Identified key points for campaign optimization, significantly improving engagement metrics and sales.• Implemented and Optimized Various Email Marketing Campaigns: Enhanced the effectiveness of communications and reduced costs per conversion for both launches and ongoing sales.• Developed and Executed Inbound Marketing Strategies: Resulted in a 24.86% increase in the base of qualified leads and brand recognition.

Responsibilities for promoting the work of this NGO, which aims to promote the well-being of oncology patients through dance.• Promotion of Non-Profit Organization: Actively worked to promote the well-being of cancer patients through dance, increasing public engagement by 27.5% in the first two months.• Leadership in Digital Strategies: Led digital strategies to enhance the well-being of cancer patients through dance, using UX principles to ensure digital content is accessible, engaging, and easy to navigate for a broad audience, including patients, family members, and supporters.• Developed and Implemented a Culture of Innovation in Digital Marketing: Focused on creating empathetic and humanized online experiences that deeply resonate with the target audience and encourage interaction and support.• Responsible for Content Production and Strategic Planning for Social Media: Concentrated on neuromarketing and branding to build a strong and coherent identity that effectively conveyed the mission and values of the NGO.• Specialized in Optimizing Digital Presence: Utilized user behavior analytics to ensure adopted strategies maximized engagement and follower retention.• Development and Implementation of Digital Campaigns: Expanded awareness and support for the cause through design and UX techniques that facilitate user navigation and participation.

Specialist in Design and Communication working as a consultant for the Bahia State Docks Company.• Leadership in Communication Advisory: Led the advisory on communication for the development of interactive content and interface projects, applying UX/UI principles to enhance the accessibility and effectiveness of both internal and external digital communication.• Responsible for Graphic and Digital Design: Created visual solutions that not only reinforce the brand identity but also facilitate user interaction, enhancing the overall experience on both digital and physical platforms.• Managed Endomarketing Projects: Focused on improving the work environment and employee engagement through digital interfaces and visual content that promote a positive and inclusive organizational culture.• Specialist in Community Engagement and Integrations: Utilized design and communication strategies to strengthen relationships between the company and the local community, ensuring that engagement initiatives are accessible and relevant.• Coordination and Organization of Corporate Events: Ensured that all elements of design and visual communication were aligned with the strategic goals of the company and provided an engaging and cohesive experience for all participants.Key Achievements:• Planning events aimed at both team integration within the Ports and brand promotion and maintenance.• Advancement of the institutional Instagram account with the purpose of strengthening Codeba's image.

Mintel International - The world's leading market intelligence agency. I had the opportunity to work as a Shopper for Mintel International from 2008 to 2018, based remotely in London. During this time, I actively engaged in the following areas:• Consumer Research (Mintel has helped over 3,000 companies achieve their goals).• Product Innovation Solutions and Services (Focused on developing innovative product solutions and services).• Competitive Analysis (Understanding competitor tactics as a key element in developing a winning business strategy).• Market Analysis (Conducting cutting-edge research in various markets worldwide, including beauty, digital, beverages, food, and home products. Responsible for mapping these products in the Brazilian Northeast region).I excelled in monitoring innovation in the beauty and cosmetics sector, gaining prestige and exclusivity in covering brands such as Avon and Natura within the Shoppers Brasil client portfolio. I actively participated in Mintel GNPD: Global New Product Database (The definitive source to track and analyze global product innovation), conducting two monthly evaluations for over 100 products each.Summary:• Market research on packaged goods from local and international companies.• Coverage of product launches in the Non-Durable Consumer Goods categories.• Exclusive monitoring of national companies across various segments, specializing in cosmetics and consumer habits (Categories: Color Cosmetics, Skincare, Shaving, Haircare, Soap & Bath Care, and Fragrances).Key Achievements:• Gained recognition in the beauty sector, acquiring national exclusivity for launching products from Natura and Avon brands.

Marketing Planning and Implementation of Marketing Actions• Developed and executed marketing campaigns that resulted in a significant increase in brand 80% awareness and customer engagement.• Leadership in Marketing and Design Actions: Led the planning and implementation of marketing and design actions, focusing on the development of visual materials that enhance user experience and strengthen brand identity on both digital and physical platforms.• Responsible for Graphic Design: Managed the graphic design of all promotional materials for the group's companies, applying user-centered design principles to ensure that all visual touchpoints are intuitive and engaging.• Managed Marketing Action Plans: Oversaw the marketing action plan and monitored digital strategies for five corporate websites, optimizing online interface usability and effectiveness to improve user interactions and satisfaction.Key Achievements:• Significant Contribution to Brand Recognition: Contributed significantly to brand recognition at one of the country’s largest events, with the company receiving 1st place in the ECOSSOCIAL category at Brasil Promotion, reflecting the effectiveness of the adopted design and marketing strategies.• Leadership in Development and Execution of Custom Promotional Projects: Directed the development and execution of a custom promotional gift project for Grupo Giraffas linked to the promotion of the film Carrossel®, integrating marketing and design to create a campaign that generated significant visibility and engagement.• Led cross-functional teams in the successful launch of new products, ensuring alignment with marketing objectives and delivering impactful marketing materials.• Conducted market research and competitor analysis to identify trends, opportunities, and threats, providing valuable insights for strategic decision-making.• Established and maintained strong relationships with key stakeholders.

• Leadership in Marketing Team: Led a marketing team, responsible for customer service and developing marketing strategies that enhance user experience and promote engagement across various digital channels.• Supervised Graphic and Visual Content Creation: Oversaw the creation of graphic pieces and visual content, integrating user-centered design principles to ensure that all visual communications were intuitive, attractive, and effective.• Organized Corporate and Promotional Events: Focused on brand experiences that reinforce visual identity and improve customer relations, aligning each event with UX/UI strategies to maximize participant engagement.• Developed Company Brand and Managed Online Presence: Developed the company’s brand and managed its online presence, including social media analytics to understand user behaviors and preferences, using these insights to optimize campaigns and improve customer satisfaction.• Conducted Strategic Consulting and Satisfaction Research: Led strategic consulting and satisfaction research to collect direct user feedback, informing the continuous iteration of marketing strategies and product development.• Directed Branding and Design Strategy: Directed the company’s branding and design strategy, resulting in a significant increase in brand recognition and customer loyalty, demonstrating the effectiveness of integrating UX/UI design in marketing practices.• Implemented Social Media Analytics and Satisfaction Surveys: Implemented social media analytics and satisfaction surveys that improved understanding of user needs, facilitating the creation of more effective and user-centered marketing campaigns.These experiences highlight my expertise in marketing management, creative design, event coordination, and strategic consulting. I am confident that my skills and accomplishments will make me a valuable asset to any organization.

Provided journalistic coverage for carnival events from 2008 to 2011 as an editorial production assistant, working directly with the client "Camarote Daniela Mercury" in partnership with the Abril SP/RJ team for Contigo! magazine. Assisted in producing engaging content, conducting interviews, and capturing the vibrant atmosphere of the events. Collaborated closely with photographers and writers to ensure comprehensive event coverage and timely publication. Demonstrated strong attention to detail and adherence to editorial guidelines, contributing to the magazine's success in capturing the essence of the carnival experience.

• Developed comprehensive communication strategies for five organizational units, ensuring effective dissemination of key messages and projects.• Created compelling graphic materials and managed media investments for advertising across various communication channels, optimizing reach and impact.• Produced regular newsletters, both in print and online formats, showcasing the success of advertising campaigns across different communication segments tailored to each organizational unit's needs.• Collaborated closely with web design programmers to create engaging corporate websites with interactive elements, providing a dynamic platform for showcasing current projects and future marketing strategies.• Successfully managed Pangea's participation in the Communication in the World of Work Program, conducted by the Ibi Institute (C&A Group Institute).• Traveled extensively to monitor and evaluate project implementation, ensuring effective communication strategies were in place.Key Achievements:• Developed and executed impactful actions and events for the Catabahia Network in collaboration with the National Movement of Waste Pickers and the Special Ministry of Human Rights.• Recognized for outstanding performance and entrusted with exclusive dedication to two of the organization's most important programs:Youth Protagonism Program, overseeing cooperative initiatives in Platform, Pau da Lima, Itacaré, and Diego.Catabahia Network, providing exceptional art direction support across all 9 units.• Secured a renewal for the second year with the prestigious Communication in the World of Work Program (IBIS - C&A Group Institute), a testament to my expertise and contributions.With my ability to create engaging content, manage media investments, and drive impactful campaigns. My dedication to delivering exceptional results, combined with my passion for effective communication, positions me as a standout candidate in the competitive landscape.

• Client Servicing and Prospecting, conducting needs analysis and strategizing with the design team.• Campaign Management.• Analyzing marketing strategies to enhance local market exposure, assisting with the development of marketing campaigns and promotional materials.• Graphic Art Direction and Electronic Art Development for clients.• Content Development and Management, information management, and hierarchy mapping for internet/intranet/multimedia.• Creation of Multimedia Presentations and 2D Animations.• Coordination of the Web Design Team (Designers, Programmers, and Interns).Key Achievements:• Professional Growth: From intern to Art Director.• Successful development of Hot Sites for event companies, monitoring real-time results and website visits.As an experienced professional in client servicing, campaign management, and art direction, I possess a proven ability to understand clients' needs and collaborate with design teams to develop effective strategies. I have a strong track record of analyzing marketing tactics to expand local market exposure and assisting with the creation of impactful marketing campaigns and promotional materials. Additionally, my expertise in graphic art direction, electronic art development, and multimedia content management allows me to deliver compelling visual experiences across various platforms.One of my notable achievements includes my career growth, starting as an intern and progressing to the role of Art Director. I have also successfully developed Hot Sites for event companies, continuously monitoring performance metrics and optimizing website visits.As a dedicated professional with a passion for delivering high-quality work, I am confident that my skills, achievements, and commitment to excellence will make me a standout candidate in the competitive landscape. I am eager to contribute my expertise to an organization that values innovation, creativity, and exceptional client service.