Juliana Garzón Alayón Email & Phone Number

Palma, Pm, Es

Spain

-Led the visual design of e-commerce channels, ensuring an exceptional user experience aligned with brand image.-Managed UX/UI and the CMS of Lottusse.com for the creation and visual updates of the website.-Developed and executed creative concepts for digital campaigns, including social media, email marketing, and other assets in the digital marketing strategy.-Executed and maintained the global brand manual, ensuring all visual applications were consistent with Lottusse's brand identity and graphic system-Conceptual design and coordination of visual content production, including photoshoots and video editing.-Budget management for projects.-Worked closely with creative, marketing, and commercial teams to ensure seamless design integration across all initiatives, including special projects across departments and channels.- Coordinated with external vendors and design agencies for specific projects.

Madrid, Comunidad De Madrid, España

- Collaborated closely with Creative Directors to bring ideas to life, ensuring seamless execution of creative vision across all marketing channels.- Implemented a streamlined process for content updating on ecommerce platforms.- Developed and executed innovative design concepts for editorial web pages and grids.- Collaborated with fashion department to create visually appealing prints for collections.-Assisted in the direction of photoshoots and video production.- Developed innovative and visually captivating concepts for advertising campaigns.

Estados Unidos- Remoto

- Demonstrated creativity and innovation in user experience design while working with prestigious clients such as LightRight Cloud, Diageo, and Infiflex.

Santander, Cantabria, Spain

-Creative direction and brand research -Visual identity design-Strategic and visual planning for social media platforms (RRSS)

Santander, Cantabria, España

- Generated captivating articles and photographs showcasing local events and street style.- Collaborated with fashion industry influencers to create engaging and visually appealing content.- Collaborating with brands such as El Corte Ingles and the fashion designer Luis Alonso.

Bogotá D.C., Colombia

- Managed and executed fashion shows and communication campaigns for prominent designers such as Isabel Henao, Renata Lozano, and Custo Barcelona at Colombia Moda, ensuring brand narratives were effectively communicated through innovative visual storytelling and seamless event coordination-Managing and leading teams of up to four individuals, fostering collaboration, and achieving project objectives.- Collaborated with cross-functional teams to analyze market trends and consumer behavior, leading to the identification of key target markets and the development of tailored advertising campaigns.- Implemented innovative design concepts and brand strategies for fashion campaigns.- Art direction of photoshoots and video production.- Development of extensive Brand Guidelines tailored for creative teams, facilitating implementation of brand strategies into creative endeavors.-Conduct research and generate input so that the creative department can develop campaigns.- Stay updated on what is happening globally in the creative field.- Establish guidelines on how a brand will be perceived.

Bogotá, Capital District, Colombia

Master Of Luxury Brand Management And Fashion Communication, Brand Content & Strategies

Graphic Designer Degree, Diseño Gráfico