Wherefour provides ERP and traceability solutions for businesses that manufacture or distribute products.

Our mission is to build the Covariant Brain, a universal AI to give robots the ability to see, reason and act on the world around them. Bringing AI from research in the lab to the infinite variability and constant change of our customer’s real-world operations requires new ideas, approaches and techniques.

SetSail is a Revenue Execution Platform that realigns sales around the small wins that lead to their big win. SetSail uses machine learning and AI to identify key buying signals that lead to successful deals, tracks those signals for coaching, and allows customer teams to create automated incentive programs to drive top rep behaviors. CROs and Sales VPs at companies like Dropbox, Cisco, and HubSpot use SetSail to increase attainment, accelerate ramp time, and improve win rates. Customers that use SetSail have 12% higher quota attainment, 25% faster ramp time, and a 15x ROI on sales incentives.

Managed global pipeline for digital and offline channels. Responsible for developing digital demand marketing strategy and execution. Build multi-channel ABM campaigns and program. Managed demand generation budget and vendors.

The leader in Internet of Things applications for your building, Atrius IoT solutions enable digital experiences in your space by effortlessly unlocking rich software services for developers, businesses and customers.My role was to help lead the creation an establishment of a new IoT brand for Acuity Brands. My main focus was building brand awareness and brand equity for Atrius, effectively launch and market SaaS products, onboard and maintain IoT partner relationships and streamline campaign processes from prospecting leads through to sales. • Develop and maintain a quarterly demand generation plan and budget• Align awareness, demand generation and pipeline acceleration marketing plans with scheduled project and job launches to achieve deadlines• Overall campaign management including tracking, analytics and success measurement• Produce valuable and engaging content for marketing materials and marketing communications such as web pages, brochures, blogs, social content and presentations• Drive and oversee creative development and program execution• Develop new marketing programs, including webinars, online demos, product trials and other gated content to capture demand• Leverage analytics via Google Analytics/ Data Studio and Pardot data to manage and track weekly and even daily lead generation goals, adjusting activities based on results & the needs of the sales organization

DGLogik provides innovative software solutions that enable and visualize the Internet of Things (IoT). DGLogik's solutions provide users with the intelligence to better manage energy usage and improve facility performance. Its customizable applications and dashboards allow users to easily visualize, analyze and optimize facility operations based upon various sets of data from multiple types of devices.Managed all B2B and B2C marketing efforts. Duties included, but not limited to, creating and leading quarterly marketing strategy, product release campaigns, exhibition appearances and speaking opportunities.• Refinement of company and product brands, processes and procedures for sales and marketing, which led to 45% lead generation growth annually from 2014-2015 and 2015-2016• Website Optimization, which resulted to a bounce rate improvement of 20% and increased web inquiries by 30%• Creation of executive-level presentations and graphics for conferences hosted by Cisco, Google and more• Contribution toward proper sales funneling and lead tracking via Salesforce• Marketing Automation implementation through CRM tools such as Hootsuite, Salesforce, Zapier and more

Responsible for organizing and leading a team, developing & delivering the company’s marketing strategies throughout Southern California. In charge of ensuring that patients, referring doctors, hospital relationships are strengthened to further business growth and that revenue & profit targets are achieved.• Generating new business by leveraging existing relationships, prospecting, conducting market analysis and marketing campaigns• Developing and maintaining efficient & effective reporting systems for tracking prospects from initial enquiry through to close• Oversight of design, marketing materials & content, in-office and outside collateral distribution• Management of all online campaigns - PPC (Pay Per Click), SEO Optimization, Social Media, Blogging• Management of sponsorships for conferences and events• Recruiting, training and developing new sales/marketing teams

Freelance marketing strategist, designer for several sales representatives of Cynosure, aesthetic laser company.• Reviewed marketing content and collateral for sales representatives• Designed business cards, mailers, brochures, special event invites• Maintained/Enhanced a professional and corporate identity

Responsible for organizing production meetings, setting project deadlines, oversight of productinventory, delivering product/service in a high quality, professional, corporate manner.• Generated design plans and marketing/image strategy• Enhanced Sign Concepts’ identity by redesigning logo and website• Developed and maintained all Sign Concepts’ marketing and sales collateral• Created various design projects ranging from corporate identity to restaurant signage.Clients included but not limited to: Golden Spoon Frozen Yogurt, San Diego Beer Co., Verizon Amphitheatre, Z Pizza and more.