- Led sales in Italy, exceeding targets and meeting KPI such as prospect-to-contract ratio.- Customer management from first visit to followups and from contract signature to product delivery.- Offered financing options, facilitating client purchases, such as Cofidis, Pagodil and Lendsmart. - Maintained precise and up-to-date customer data in HubSpot (CRM), ensuring accurate deal tracking, payment details, and on-time deliveries for clients.- Collaborating with local medical teams and with all the Barcellona’s HQ based teams: Customer Care, Marketing, Operations and IT (using digital platforms as Gmail Chat, Google Meets, Zoom, Aircall).

Team leader in the transition and integration of the Kantar and IBOPE Media brands - after the acquisition by Kantar - throughout Latin America.- Responsible for the correct application of brand guidelines - brand visual identity - for all branches in Latin America.- Manage advertising agencies and suppliers.- Budget definition for the Institutional Marketing division and monitoring of the achievement of budget objectives.- Responsible for planning institutional and product communication activities in partnership with Sales and Product Units.- Support the sales team communication projects to customers through individual presentations.- Support product team on planning and executing new products launches- Coordinate client events, conferences and strategic sponsorships to promote the Kantar IBOPE Media brands and products on the Latin American market.

- Daily relationship with advertising agencies, printers, media centers, magazines, press offices.- Plan and develop strategies, attend internal clients, elaborate briefing and schedule of activities.- Coordinate graphic projects (bulletins, templates, e-mails marketing, cards, banners, field material, editorial projects, ads) and web projects (hotsites, animated banners, videos, new online platforms for clients and Latin American countries).- Planning and organization of advertising campaigns and institutional disclosures.- Control budget to ensure effectiveness and return of planned actions;- Operational management of the CRM platform.- Execution of media planning and preparation of monthly reports.- Coordinate sponsorships and exchanges with the main partners of the market (Brazilian Association of Advertisers, Media and Message, Media Group, ABEP, ABP).- Control budget and negotiate with suppliers.- Organize internal and external events (Employees party, ABA, MaxiMídia, ProXXima, ABEP Congress).- Collaboration with the Paulo Montenegro Institute, part of the Group helping them with the annual media planning and social activities.

- Align the strategic actions of the clients with the general planning of the IBOPE Group.- Control the annual planning and ensure that all communication activities are in accordance with the institutional values and strategic goals of the company.- Coordinate communication activities, through the sending of briefing, management of flow controls, daily follow ups and analysis of materials received with the objective of guaranteeing the quality of delivery to the final customer.- Plan and organize events such as: breakfasts for internal, external clients and fairs.- Coordinate communication activities in the branches, produce communication materials and coordinate all delivery logistics.- Contribute to internal customers with best practice benchmarking information, suggesting efficient ideas and strategies that differentiate them from their competitors.

- Support the communication and marketing team (control documents, make purchases, receive materials, and control stocks of support materials).- Develop brief, revise parts, follow deadlines and follow up report, request budgets, control budget and notes.- Register potential clients and share with the commercial service team.- Update audience and newspaper data on the IBOPE Almanac website.- Support for internal customer service.- Support for university lectures.- Support for the organization of events and fairs.