Chair Uk Advertising Export Group (Ukaeg)
Current
London, Gb
Over the past seven years, UK advertising has experienced significant growth, with exports increasing from £7.1 billion in 2016 to £18.5 billion in 2023. This positive trajectory can be attributed partly to the growing number of UK advertising and market research companies engaging in international activities. In 2023 the number of companies categorised as advertising and market research services is 23,095, a number that has remained largely stable since 2016.Just under a third of UK advertising and marketing related service companies currently engage in exporting, indicating significant untapped potential for growth. To further drive growth and expand global reach, the industry launched the UK Advertising Exports Group (UKAEG) in 2020. This initiative, supported by the Advertising Association, APA, BPMA, IPA, and the Department for Business & Trade aims to promote UK advertising services worldwide. My role as Chair is to serve as a representative for tje haaslw sector on exporting matters and act as an ambassador to ensure continuous growth in the next decade as the group looks to unlock new markets.