At Immigration Records, we're passionate about empowering emerging artists to reach their full potential. We offer a fresh approach to music with tailored label services that include distribution, marketing, booking, branding, and strategic planning. Our mission is to support artists every step of the way, helping them navigate the industry with confidence and creativity. Whether you're looking to amplify your brand, get your music out to the world, or strategize your next career move, we're here to make it happen.

• Work with the head of global label management, head of global account management, and VP Southern Europe & Mexico to strategize growth of Latin music content in the US Latin Market.• Manage relationships with US and Caribbean clients such as Fania Records, Real Hasta La Muerte (Anuel AA), Rimas Entertainment (Bad Bunny, Cazzu, Jowell & Randy, Eladio Carrion, Amenazzy, Lyanno). • Lead in business reviews with priority Latin clients.• Coordinate with the Latin American, Mexico, Spain and Caribbean teams to ensure releases from their labels receives appropriate marketing support in the region.• Liaison with all internal departments (from marketing, tech, finance to legal and management) to ensure all clients’ business needs are met.

Mavity provides a comprehensive solution, merging design, project management, and marketing into one platform. With AI integration and on-demand creative teams, we aid startups, companies, and entrepreneurs in crafting top-tier creative assets, optimizing internal workflows.

• Develop and execute the company’s Corporate Development Process, including managing project timelines, and leading research.• Conduct market research on new business opportunities across verticals.

• Handle relationship with major labels and artists for mechanical licenses and e-licensing requests.• Conduct song and contract research to determine the scope of licensing rights and restrictions.• Obtain writer approvals and conduct publisher and writer splits information• Maintain close relationship and communication with The Harry Fox Agency and Performance Rights Organizations (ASCAP, BMI, SESAC)

Responsible for the overall marketing operations for Apple Stores (APR) in Colombia.Responsible for 7 APR Apple store openings in less than a year in Colombia´s 4 main cities. Openings include launch events with the media. Support to the sales department with demand generation plans (DGP) attached to quarterly goals. Experienced in forging and maintaining relationships with online, print, television, advertising and media agencies.Teamwork with sales and marketing teams in Apple to coordinate, execute, and follow up marketing campaigns designed throughout the year. In charge of developing digital marketing strategy, social media communications, managing and launching e-commerce platform.Created a marketing strategy that generated $1.5 MILLION USD sales in 3 days.After 18 months of work, increased social media reach for the brand in 400%.

Responsible for strategic coordination and follow up of the agency´s main accounts: Nestlé, Procter & Gamble, Lóreal, Groupe Seb (Imusa, Tefal, Rowenta), Sanofi laboratories. Worked closely with Nestle's and P&G's marketing teams to generate relevant marketing analysis and create practical recommendations to refine current strategy.Helped increase territory sales for Nestle in 12%, after achieving annual goals.

Full service agency providing Music Management & Digital Marketing services for the Music Industry.Oversee Marketing, Digital, Sales, Creative.Lead a team based in Bogota handling marketing, promotion, digital marketing, and operations.Developed digital marketing strategies and fan engagement on social media platforms for the agency ́s roaster.In charge of introducing the agency ́s artists to potential brands for possible sponsorships.Lead digital marketing campaigns for artists such as:*Naty Botero - Latin Pop*Penchy Castro - Vallenato*Joel Waldman - Pop*Revolver - Reggaeton

Creation and development of Teatro Metro. Music venue for 1200 people located in Bogotá. Asian Dub Foundation, Amigos Invisibles, Choquibtown and Bomba Estéreo where some of the acts that made Teatro Metro one of the most popular independent venues in the city.Organized more than 20 concerts and events with national bands, for brands such as Diageo, Pernord Ricard and Saab Miller. In charge of fundraising with potential corporate sponsors.Management of 2 hospitality projects, with profit recovery in less than 3 years.As an entrepreneur I learned to analyze companies from the owner ́s point of view. This experience enhanced my negotiation and public relation skills, assertive communication technics, and a profound knowledge in a company’s culture