What do you take home from your stay at a hotel? Hopefully not the toiletries or contents of the mini bar, but an impression of what made you stay worthwhile: you take home an emotion. You recall whether the front desk clerk frustrated you, and if the waitress was genuinely happy to serve you. In our research, we measure how well hospitality professionals make use of such emotions. We use an approach that considers emotional competencies not as soft but as “hard skills:” something that can be learned and practiced. We call it “affective hospitality,” and we want to use it to unlock the potential of emotions for the hospitality industry.