Juliane Lo Email & Phone Number

Germany

London, England, United Kingdom

Led and launched career upskilling programs across EMEA, focusing on the DACH region to scale multiple existing programs and build long-term partnerships with key academic and not-for-profit institutions:Strategic outreach: Established new partnerships with 20 university and industry partners (e.g. CEMS, Prince’s Trust) in the DACH region and UK reaching 3000 studentsSustainable scaling: Collaborated closely with local training, policy and agency partner teams to develop an educational program utilising existing training programs that are aligned to local needs, yet scalable which can be roll-out across EMEA Cultivating relationships: Regular dialogue with academic partners to leverage existing Meta Blueprint offerings into their curriculum and career programsLand and expand: Launched Facebook Social Media Marketing Certificate Program with Coursera by partnering with 3 key non-profits organisation, distributing 2500+ scholarships to underrepresented groups in Germany that we have not worked with beforeCurated deliverables: Designed and customised curated program information, marketing materials and presentations to inform and reach out to existing and potential partners

London, United Kingdom

Launched TaskRabbit in Germany with ~100 platform users and managed the German TaskRabbit community to engage and increase the user base, including in-person workshops in Berlin and Cologne:Interdisciplinary teamwork: Collaborated across the marketing, product and localisation teams to ensure a consistent and user-centric experience User acquisition and retention strategy: Increased conversion rates by 25% via SEO optimization (e.g. Keyword & content optimization) and designed loyalty and referral programs Content creation: Created user content across all channels (e.g. social media, blog and emails) and education materials leading to an increased retention rate of 15% User experience: Conducted in-house usability and accessibility testing and collaborated closely with the product team to optimise the user experience to improve NPS score above 70

London, United Kingdom

Developed growth and retail strategies (e.g. segmentation, pricing & shelf-layout) for FMCG brands by leading quantitative consumer behavioural studies from initial brief to stakeholder workshop:Data analysis: Identified a growth potential of £25m for a frozen brand via potential new shoppers, messaging, product innovations, pricing, and in-store POS in a segmentation projectProject management: Managed and co-ordinated strategic quantitative research projects with both internal and external teams and ensured deadline and objectives are metStakeholder management: Consulted and presented project results to e.g. CMO, Head of Insights and Marketing, Category managers Creative strategy: Increased overall client‘s feedback on project results by designing creative templates across the team which presents complex data insights into a simple solution

London, United Kingdom

Consulted a variety of brands on their branding, marketing, and product innovation strategy by designing and delivering qualitative consumer research projects:Consumer research: Designed and led various qualitative research initiatives, e.g. ideation sessions, consumer interviews, and ethnography studiesAccount management: Managed a portfolio of clients across the healthcare, beauty, and insurance industry and (commissioned) won several research studies worth ~£100k Innovation workshops: Developed 5 refined product ideas with action plans in an innovation workshop with an international beauty brand and consumersChannel strategy: Prioritize channel strategy and messaging by identifying key steps in the consumer journey both online and offlineBranding and Marketing strategy: Optimized creatives and concepts to increase ROI and impact via copy and AB testing

London, United Kingdom

CEN8 is a non-profit organisation that developed out of a desire to ensure that children and young people's exposure to and passion for the creative arts is not thwarted by their financial or social circumstances. Its vision is to continuously develop a network of people and projects that enable children and young people to fulfill their potential as 'creatives' by taking part in creative activities, developing their skills and experience and increasing their chances of working in the creative industries.As part of its creative network team alongside creative industry professionals and Goldsmiths student volunteer facilitators, I contributed to the development of CEN8's brand identity by establishing its key values and messages.

Cologne Area, Germany

Collaborated closely with an automotive client to rebrand its corporate mission and brand architecture and liaised with external agencies to co-managed their marketing activities: Corporate communication: Embedded the company‘s sustainability agenda into their corporate mission and prepared internal and external communication materialsBusiness growth: Designed a bi-weekly newsletter for current and prospecting clients about emerging trends in key growth marketsSales pitch: Prepared and delivered sales pitches with the Managing Director to senior stakeholdersOpportunity mapping: Mapped entry opportunities for a German retailer in East Asia based on competitor analysis and secondary market research studiesBrand identity: Designed agency‘s first brand manual and design guidelines

Hong Kong

As a research assistant to Dr. Qiu Cheng, an Assistant Professor of the School of Business, The University of Hong Kong, I coordinated and conducted interviews with more than 100 participants to understand the impact of emotions and moods on one's brand choice.

Hong Kong

Toronto, Canada Area

In this short internship, I supported the marketing team to conceptualize events and new programs to attract new members for the Sportsclubs of Toronto. Furthermore, I contributed to the layout and design of promotional leaflets as well.

Ma In Brand Management (Brands, Communication And Culture)

Bachelor Of Arts

Abitur (Grammar School Diploma)