I am a Brand, Marketing and Communications professional with experience in executive and senior roles, leading teams in Australia and in the Asia Pacific region. I am seeking challenging brand marketing assignments in a customer focused service organisation where I can make a positive contribution to the performance of the business and to the culture of the organisation. I specialize in service industries and have worked for some of Australia’s best known brands such as IAG, ANZ, AMP and Telstra as well as in my own start up business. I’ve made a mark launching new brands, revitalizing tired brands as well as in generalist marketing roles creating content across owned, earned and paid media. I am also skilled in managing allied marketing disciplines such as market research, one to one and PR. I love what I do and I seek out brands and visionary leaders who get that when brands connect with customers, business success follows. I am really proud of the work I have done with IAG and the CGU brand over the past 4 years and believe I have been a champion for creativity, team empowerment and brand momentum. I am particularly proud of my record in managing creative and media agencies which resulted in winning the prestigious Mumbrella award for Collaboration for the CGU Tropfest campaign in 2016.I understand the challenge for brands to be relevant, meaningful and salient in an era of audience fragmentation, shifting media landscapes and more pressure to deliver business results. Always aiming to out-smart rather than out- shout competitors has meant the CGU brand has been able to punch above its weight on a shoestring budget, instilling in me a discipline to do more with less.