Juliane (Martin) Walsh Email & Phone Number

Charlotte, NC, US

Charlotte, North Carolina, United States

Charlotte, North Carolina

• I’m a member of The Business Journals Content Studio, which is a native advertising and branded content team that helps elevate brands as experts in their fields. I work with direct-buy clients to craft thought.
• Leading client brainstorming sessions for short- and long-term content campaigns.
• Understanding advertiser goals and translating them into sound content strategies, including digital, print, SEO, and social media.
• Managing freelance writers, copy editors, designers, podcast producers, and videographers to ensure a smooth and timely content creation process.
• Editing sponsored content and working with clients to publish final copy.
• Reviewing and analyzing metrics and KPIs and adjusting strategies as needed (e.g., A/B headline tests).I’m an advocate for continuous improvement:

• Based on my dreams, gifts, and experiences, I was given the opportunity to blaze my own trail and become the first director of content marketing strategy.
• Served as a member of the marketing leadership team, which was responsible for fulfilling firm goals based on KPIs, setting strategies, process improvements, innovation, career building, and overall decision making for.
• Directed a cross-functional team in the creation, execution, and ongoing management of content.
• Led the firm's content strategy across all digital channels in all formats to deliver high-quality messages that were optimized for search engines, user experience (UX), and conversion.
• Embarked on a constant mission to get clicks, be found by search engines, get leads, and ultimately generate new revenue from existing clients and prospects.
• Acted as the editor of CLAconnect.com, which showed strong growth year over year — web visits increased 30% and web leads went up 20% in first 10 months of 2019.

Charlotte, North Carolina Area

LarsonAllen and Clifton Gunderson merged in January 2012 to form CliftonLarsonAllen (CLA), and at the time I was asked to take on a brand new role. I worked alongside the CEO, chief wealth advisory officer, national leadership team, and the investment committee to develop and implement the marketing strategy for CLA's wealth advisory and private client tax.

Charlotte, North Carolina Area

I supported LarsonAllen’s growth by creatively directing the development and placement of our online marketing communications. I worked with a team of writers, designers, IT professionals, and practice development leaders to craft and deliver client-centric content that positioned our people as thought leaders on emerging industry topics and technical.

Charlotte, North Carolina Area

I managed and produced engaging content for www.larsonallen.com to continually increase loyalty. I developed relationships with subject matter experts throughout the firm to deliver timely, relevant content for the website. Through SEO, design, and copy, the website was positioned as a resource for visitors, including clients, prospects, referral sources.

Charlotte, North Carolina Area

• Worked with principal-in-charge of practice to manage national marketing initiatives and budget.
• Created centralized proposal library, revised templates, trained users and stakeholders, and streamlined preparation and tracking process, which increased consistency in messaging by 80% and reduced document building.
• Managed relationships with public relations firm and media.
• Coordinated trade shows and uncovered many speaking opportunities.
• Trained firm-wide marketing coordinators and industry marketing specialists on branding standards.
• Wrote and edited internal and external digital and print marketing materials.

Charlotte, North Carolina Area

• I worked directly with the Principal-in-Charge of Health Care to manage the national marketing plan for the physician, hospital, senior living, and home care markets.
• Managed relationships with national health care associations, public relations firm, and media.
• Trained marketing coordinators and industry marketing specialists on branding standards.
• Wrote and edited content for the website, intranet, email campaigns, brochures, advertisements, direct mail, press releases, proposals, sales pitch presentations, white papers, articles, case studies. etc.

Charlotte, North Carolina Area

In this regional position, I wrote content for health care collateral materials, media releases, and proposals. In addition, I coordinated trade shows, managed association relationships, and uncovered many speaking opportunities.

• Extracted information from legal documentation and technically wrote into simplistic report format to keep brokers abreast of upcoming bond maturities and full and partial pre-refunded calls on bonds.
• Released millions of dollars to customers’ accounts when bonds redeemed.

• Edited the internal corporate trust newsletter, The Bridge.
• Handled written customer inquiries by sending customized response letters.
• Researched status of shareholder checks, stopped checks, and replaced checks.

Charlotte, North Carolina Area

• Demonstrated the ability to solve problems, research, and handle high volume customer inquiries and complaints adding up to 80 or more calls per day.

• Wrote and edited news and entertainment stories for three cities on a daily basis.

Matthews, North Carolina

• Edited the entire publication and wrote a weekly column, news articles, and feature stories.
• Received second place feature writing award in the 96 NC Press Club Contest.

Bachelor Of Arts, English Major; Journalism Minor

Activities and Societies: I was a staff writer for the University Times newspaper, and my articles always appeared on the front page. I.

Education record