Juliane (Martin) Walsh Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina

I’m a member of The Business Journals Content Studio, which is a native advertising and branded content team that helps elevate brands as experts in their fields. I work with direct-buy clients to craft thought leadership and advertorials that speak to business leaders and decision-makers across 44 markets. The team publishes approximately 300 pieces of digital content per month, including articles, podcasts, videos, ebooks, research, and custom projects. It's a joy to work alongside this passionate, caring, and talented group of people who regularly land advertising awards like Pressboard’s Top 100 Branded Content Partnerships.Responsibilities include:● Leading client brainstorming sessions for short- and long-term content campaigns.● Understanding advertiser goals and translating them into sound content strategies, including digital, print, SEO, and social media.● Managing freelance writers, copy editors, designers, podcast producers, and videographers to ensure a smooth and timely content creation process.● Editing sponsored content and working with clients to publish final copy.● Reviewing and analyzing metrics and KPIs and adjusting strategies as needed (e.g., A/B headline tests).I’m an advocate for continuous improvement: ● Participating in an initiative to improve native advertising headlines (on-page, meta title tag/SEO, email, social media, promo units). Results so far: Pageviews up 51% for content published in multi-market hubs; pageviews up 43% for content published in local hubs; pageviews up 28% for national content; pageviews up 11% for monthly content packages. ● Led cross-departmental initiative to create an online branded content launch kit. With one click, clients have everything they need to begin the native content process. It improved UX and decreased delayed launch dates.● Participated in an operational journey that led to a 44% decrease in the time it takes to edit and publish submitted native advertising content.

Based on my dreams, gifts, and experiences, I was given the opportunity to blaze my own trail and become the first director of content marketing strategy.● Served as a member of the marketing leadership team, which was responsible for fulfilling firm goals based on KPIs, setting strategies, process improvements, innovation, career building, and overall decision making for 43 people.● Directed a cross-functional team in the creation, execution, and ongoing management of content.● Led the firm's content strategy across all digital channels in all formats to deliver high-quality messages that were optimized for search engines, user experience (UX), and conversion. ● Embarked on a constant mission to get clicks, be found by search engines, get leads, and ultimately generate new revenue from existing clients and prospects. ● Acted as the editor of CLAconnect.com, which showed strong growth year over year — web visits increased 30% and web leads went up 20% in first 10 months of 2019. ● Sponsored 6-month SEO project, involving keyword research, on-page and metadata edits, and historical optimization, which improved Google rankings by 124% and moved brand from spot 12 to 4 in SERPs. ● Launched a LinkedIn social media brand awareness campaign that resulted in record breaking growth with followers increasing 53% and interactions rising by 159% compared to previous year. I supported a strategy focused on drawing people to a vast array of helpful resources that positively influenced them in some way. When you publish and distribute meaningful information, your efforts will result in memorable online experiences and audience loyalty. As a brand evangelist, I encouraged everyone at CLA to embrace thought leadership and social media by participating in the development of relevant content and freely sharing it. In 2019, I published a series of internal communications on how to give your advice away for free while making it SEO-friendly.

Charlotte, North Carolina Area

LarsonAllen and Clifton Gunderson merged in January 2012 to form CliftonLarsonAllen (CLA), and at the time I was asked to take on a brand new role. I worked alongside the CEO, chief wealth advisory officer, national leadership team, and the investment committee to develop and implement the marketing strategy for CLA's wealth advisory and private client tax practices.I especially enjoyed leading the creation of digital marketing materials to compel clients to think about living lives of purpose. The communications were designed to get people thinking about discovering what was next and pursuing those dreams with passion. While serving in this position, I edited a grantor trust article that resulted in new clients and got 145,000+ visits between 2013 and 2019. It turned out to be the most popular educational piece in the history of CLAconnect.com. I'm proud to have been on the team responsible for giving life to the Private Wealth Summit, a flagship event, which has grown from 50 to 250 attendees and a wait list.

Charlotte, North Carolina Area

I supported LarsonAllen’s growth by creatively directing the development and placement of our online marketing communications. I worked with a team of writers, designers, IT professionals, and practice development leaders to craft and deliver client-centric content that positioned our people as thought leaders on emerging industry topics and technical matters.

Charlotte, North Carolina Area

I managed and produced engaging content for www.larsonallen.com to continually increase loyalty. I developed relationships with subject matter experts throughout the firm to deliver timely, relevant content for the website. Through SEO, design, and copy, the website was positioned as a resource for visitors, including clients, prospects, referral sources, recruits, and employees. Brand standards were followed to establish a consistent voice, tone, and message throughout all eCommunications. ROI was measured via tracked visits, downloads, click throughs, and direct inquiries.In addition, I was responsible for conceptualizing, writing, editing, and proofreading other marketing pieces, such as brochures, sales sheets, invitations, news releases, the company magazine (EFFECT), ads, direct mail, white papers, intranet copy, etc.

Charlotte, North Carolina Area

● Worked with principal-in-charge of practice to manage national marketing initiatives and budget. ● Created centralized proposal library, revised templates, trained users and stakeholders, and streamlined preparation and tracking process, which increased consistency in messaging by 80% and reduced document building time by 50%. ● Managed relationships with public relations firm and media.● Coordinated trade shows and uncovered many speaking opportunities. ● Trained firm-wide marketing coordinators and industry marketing specialists on branding standards.● Wrote and edited internal and external digital and print marketing materials.● In two years, increased health care website traffic by 55%.

Charlotte, North Carolina Area

I worked directly with the Principal-in-Charge of Health Care to manage the national marketing plan for the physician, hospital, senior living, and home care markets. ● Managed relationships with national health care associations, public relations firm, and media.● Trained marketing coordinators and industry marketing specialists on branding standards.● Wrote and edited content for the website, intranet, email campaigns, brochures, advertisements, direct mail, press releases, proposals, sales pitch presentations, white papers, articles, case studies. etc.

Charlotte, North Carolina Area

In this regional position, I wrote content for health care collateral materials, media releases, and proposals. In addition, I coordinated trade shows, managed association relationships, and uncovered many speaking opportunities.

● Extracted information from legal documentation and technically wrote into simplistic report format to keep brokers abreast of upcoming bond maturities and full and partial pre-refunded calls on bonds.● Released millions of dollars to customers’ accounts when bonds redeemed.

● Edited the internal corporate trust newsletter, The Bridge.● Handled written customer inquiries by sending customized response letters.● Researched status of shareholder checks, stopped checks, and replaced checks.

Charlotte, North Carolina Area

● Demonstrated the ability to solve problems, research, and handle high volume customer inquiries and complaints adding up to 80 or more calls per day.

● Wrote and edited news and entertainment stories for three cities on a daily basis.

Matthews, North Carolina

● Edited the entire publication and wrote a weekly column, news articles, and feature stories.● Received second place feature writing award in the 96 NC Press Club Contest.

Bachelor Of Arts, English Major; Journalism Minor

Activities and Societies: I was a staff writer for the University Times newspaper, and my articles always appeared on the front page. I.

Education record