Julian Castro Email & Phone Number

Canada

Calgary, Alberta, Canada

Email MarketingEvent MarketingWordPress

Calgary, Alberta, Canada

Freelance for Canadian Tire

Calgary, Alberta, Canada

Assisted in and led brand strategy initiatives to strengthen brand visibility through various channels and ensured that brand-planned milestones were reached according to set timelines. Initiatives included coordinating and leading creative on product and lifestyle photoshoots, leading packaging design direction for a seasonal assortment, and coordinating brand presence for large events and conferences. Leveraged various tools to copywrite, design, and construct several product and campaign pitches, project overview presentations, branded presentation templates, and creative direction documents. Assisted and co-led processes in FGL product launch strategies. Processes included creating romance copy for product description, constructing product launch documents for internal stakeholders, assembling digital assets curated for e-commerce upload, and conducting needs assessments on the specific fitness markets.

Calgary, Alberta, Canada

Managed the Public Awareness hotline email and phone by answering stakeholder questions, tracking interactions, and triaging requests to the correct company representative.Acted as the communication bridge between TC Energy's Public Awareness team and 25+ vendors by guiding vendors through internal invoice procedures, gathering, and submitting vital project data at the vendor's request, and creating visual mockups for campaign comprehension.Copywrote, scheduled, and designed social media content tailored to the company’s defined stakeholder groups to connect the specific target segments with the corresponding safety information.Coordinated and set a clear channel of communication between internal and external teams to carry out marketing initiatives such as ad placement on print media channels, shipping of branded items to external stakeholders, copywriting of email marketing campaigns and digital channels, as well as pitching, organizing, and overseeing a project for ad placement on a sea-can.

Calgary, Alberta, Canada

Constructed, copywrote, updated, and optimized 6+ landing pages, based on different SEO primary topics, subtopics, and content assigned to each project to define and construct the company's brand strategy. Programs used include Hubspot, Adobe Creative Suite, SEMrush, MOZ, and Canva. Coordinated in creating and preparing market research documents for external use, to assist in presentations to create company partnerships and new relations. Led Search Engine Optimization strategy for Zamplo to acquire customer insights and optimize content for campaigns, social media channels, blogs, and landing pages by using software such as HubSpot, MOZ, and SEMrush. The opportunity also allowed for presentations and evidence-based suggestions to the marketing team.Co-led the creation and scheduling of 50+ visual assets by using CANVA and the Adobe Creative Suite, for the use of the company’s social media channels and website.

Calgary, Alberta, Canada

Researched and compiled reports outlining a client's newly acquired facility to be able to obtain a clearer understanding of the new business and communicate findings to the different specialists in the office, appointed to the account.Assisted in the proofreading of 7+ lengthy crisis communication plans, to ensure that all information was clear, correct, and efficient.Gathered and relayed communication to different department heads when creating 5+ proposals to acquire future contracts, and successfully communicate the firms’ solutions to the client’s needs.Gathered campaign information to create award submission packages, ensuring that all information was concise and correct.

Lviv Region, Ukraine

Researched the dog nutrition market and analyzed over 20+ competitors' data to create benchmarks for the company’s socially responsible channels. Analyzed, organized, and prepared reports outlining 7 market leaders' marketing tools and product placement strategies, with the end goal to improve the marketing channels of 4 privately-owned brands.

Lviv Region, Ukraine

Gathered data on 25 targeted individuals that made up a target segment, via interviews, to help gain insights on the emotional channels connected to the product, assisting in a stronger position for an ongoing marketing campaign.Researched and analyzed data on foreign markets and industry competitors, to better understand category drivers and competitors’ brand equity, and to present and provide the findings to the Marketing and Public Relations department.