Helping contractors and home service tradespeople acquire more perfect customers via local and national search.

I help businesses get more customers with organic search. Plain and simple.

SEO subject matter expert (SME) tasked with providing organic growth strategies and tactics for medium to enterprise size clients in a fast paced agency environment.

I help generate prospective students, improve engagement and contribute to building the UMA brand both locally and nationwide.Manage tactical execution of day-to-day SEO strategies.Serve as subject matter expert in residence for SEO initiatives.Drive content strategy including: in-depth content gap analyses, delivering competitive and audience analyses, driving keyword research, and identifying influencer opportunities. Primary Duties and Responsibilities• Build and execute a roadmap for SEO in alignment with UMA’s marketing strategy.• Educate and evangelize on SEO best practices.• Partner with the content team to build new content and modify existing content to increase domain and content ranking.• Build internal and external site links to increase overall domain ranking.• Develop and maintain an SEO metrics infrastructure.• A/B testing for performance marketing.• Develop, design and establish reporting standards.• Analyze and report SEO performance on a daily, weekly, monthly and quarterly basis.• Conduct keyword research, develop comprehensive plans for targeting key terms, and provide keyword target recommendations for newly developed content.• Develop and execute link building strategies, and collaborate to build the UMA brand.• Collaborate with the web development team to identify, refine and prioritize technical projects impacting SEO and improve site standards related to SEO.• Work with search marketing team to align our organic and paid search strategies and tactics.• Monitor changes in the SEO space, researching and analyzing industry developments and assessing impact to UMA’s business.

This position requires me to be both analytical, creative, and customer centric. The Digital Strategy Account Manager has a broad role within the business that includes the ability to review a complete Internet Marketing campaign, assess the analytics, SEM, SEO, Local Marketing, Social Media, Website design, and layout with the sole purpose of assessing the performance of the campaign and making recommendations to the business team and client to improve website conversion. In this fast-paced role, this is a position that is both reactive and proactive in nature. Responsibilities included but were not limited to:- Market analysis based on competition and cost of performance marketing. - Competitor analysis based on the types of marketing they are paying for in addition to local marketing through Bright Local. - Website analysis based on current algorithm best practices, size of website, quality of backlinks, etc. - Creating a custom budget based on market analysis, client goals, and client budget for optimal performance. - Proactive & Reactive performance monitoring and report on website and Internet marketing campaign performance using technology, reporting and process analysis. This includes reviewing on Monday mornings all weekly campaign push reports to ensure client is receiving reasonable amount of call and email leads. If client receives zero or lower than normal lead volume for any given week look into performance to identify any issues. As part of the performance review process I setup, review, and analyze:o Google Analytics (set goals & alerts)o SERPs (monitor placement movement)o Google AdWords/Bing adCenter (review search queries for negative kw’s)o Website layout (Conversion Funnels)o Website on-page SEO (keyword analysis, internal linking, etc.)o Website off-page SEO (backlinks quality, etc...)o CPC/CPL, Call-Tracking, and other Business Benchmark Metrics

My duties include: Became an in-house expert in best practices for “White Hat” SEO and link building Prioritize SEO opportunities based on greatest impact to traffic Hands-on optimization work, including page construction, site architecture, content, and keyword research Research, identify, and establish link partners for sites and for internal linking strategies Perform extensive analysis on keywords and manage a keyword portfolio Review and analyze web site reporting, through detailed written documentation, identifying areas for improvement and change relative to SEO Assist in the translation of business requirements into product specifications Continually monitor new advancements in SEO and evaluating their risk/reward if implemented on company site, given current traffic patterns