-Led growth marketing strategy for top-tier DTC & app clients including the New York Times, Great Jones, Prose, and Brigit. -Managed client relationships and multiple teams of analysts, associates, and designers to execute on marketing strategy.-Managed large marketing budgets and forecasted annual performance. -Led marketing expansion efforts to other geos and channels expansion.-Proficient an all major channels: FB/IG, Tiktok, Shopping, Bing, Snap, Twitter, Pinterest, Display, Youtube, Reddit, ASA, and UAC. -Consulted on other tactics including SEO, lifecycle, affiliate, and influencer marketing.

• Deployed ads and executes strategic bid, budget, and creative optimizations for top mobile and commerce brands• Proficient on all major platforms including FB/IG, Twitter, Pinterest, Snapchat, Tik Tok, Google UAC, and Apple Search Ads• Ultimately focused on the client's long-term growth when planning strategy and assessing KPIs• Responsible for all reporting and marketing data analysis, creating and maintaining comprehensive performance documents to track spend pacing and numerous KPIs across clients’ goals• Performed cohort analyses and tracked data discrepancies across multiple attribution sources• Develops new copy and creative concepts across all ad formats and platforms• Conducted controlled tests to determine top-performing creative, copy, audiences, and bid types and identify opportunities for further iteration• Communicated testing outcomes and weekly performance updates to clients on a weekly basis

-Manages and empowers a team of high-functioning beer-tenders, tour guides, receptionists, and beer educators in their role and career -Merchandises the Deschutes Brewery Tasting Room based on sales trends and seasonality-Orders and receives products and manages Tasting Room inventory -Oversees POS software system-Lead RFP for a new operations software-Utilizes creative thinking, retail management, analytics, digital marketing, B to B sales, and events to drive traffic to the Tasting Room and maximize ROI

-Mentor and backcountry guide for adolescents and adults in treatment in a high-risk environment-Constant support for students, families and co-staff both physically and emotionally-Trained new field instructors in wilderness medicine, guiding and relational model therapy-Wilderness First Responder certified

Met various needs of staffers and constituents in the Executive Suite and Constituent Services offices.