I am the product owner of marketing measurement products comprised of ML models and analytics solutions, delivering measurement of mass advertising channels (TV, Digital, OOH) for Amazon's global media teams (e.g, Amazon brand, Audible, Amazon Music, Prime Video, Alexa, Fire TV, Kindle).

I served as the product owner for Prime Video SEO and marketing technology. I defined product strategy and owned the SEO product roadmap and collaborated with marketing stakeholders to understand their requirements to deliver a unified product vision for marketing technology products.

I managed over $20M in annual paid search (SEM) spend for three Prime Video business lines (Prime Video SVOD, Amazon Originals, and Prime Video Channels). I led go-to-market strategy and execution for digital performance marketing campaigns (SEM, Google Discovery, Amazon Ads, YouTube) supporting launches of product offers (e.g. MLB.TV, Paramount+) and shows (e.g. Coming 2 America, Borat Subsequent Moviefilm, The Boys Season 2, Jack Ryan Season 2). I owned incrementality testing initiatives, and worked with our media measurement team to develop incrementality factors for SEM allowing for the transition from CPA to incremental ROI measurement.

I re-built the Prime Video Channels SEM program from the ground up, increasing annual spend to over $10M, increased signup conversions by 200% YoY, and turned SEM into the #1 marketing channel for Prime Video Channels. I launched digital performance marketing campaigns (SEM, Google Discovery, Amazon Display) that supported the launches of new product offerings (e.g. HBO, NBA League Pass) and show launches (e.g. Game of Thrones Season 7 and 8, Westworld Season 2, Shameless Season 8, Star Trek Discovery) which set all time signup records for Prime Video. I developed a predictive keyword bidding strategy, leading to increases in search impression share of 30 percentage points, and conversion increases of 3X, while maintaining CPA efficiency.

I managed over $6M in annual SEM spend, and helped transition Zillow’s SEM management from agency to an in-house team reducing CPA by 20% YoY. I managed SEM campaigns from Trulia.com, and built and owned Trulia performance reporting mechanisms. I partnered with our business intelligence team to developed an innovative statistical significance calculator for landing page A/B testing, utilizing an uncommon (Poisson) probability distribution.

I managed over $2M in annual SEM spend and helped transitioned Fandango’s SEM management from agency to an in-house team, and increased ticket sales through SEM 30% YoY. I launched SEM campaigns that supported major studio theatrical releases (e.g. The Hunger Games: Catching Fire, The Hobbit: The Desolation of Smaug). I oversaw the Fandango affiliate marketing program, and worked closely with publishers by providing recommendations and incentives to promote Fandango content and grew the publisher base by 10% YoY.

I oversaw SEO, SEM, Display and Affiliate marketing channels and managed marketing agencies and e-commerce vendors. I led an A/B testing program, to delivering website experience updates to improve customer experience and site conversion.

I provided administrative and operational support to Financial Advisers. I assisted in organizing client files, invoices, and prepared reports to improve access and efficiency.

I constructed databases of industry professionals from various Internet sources to help launch Bizmerge website. I gathered website traffic data, SEO rankings and created keyword lists to help company’s CEO create SEO/SEM reports for potential clients.