An authentic and proactive leader, oriented to fostering company cultures and inspiring teams to persue all sorts of growth.Julián has guided several marketing agencies in Colombia to a contemporary stage and world-class creative recognition including Cannes, The One Show, D&AD, CLIO, and Effies.He exhibits a proven year-over-year track record in terms of top-line growth, operational cost optimization, and profit maximization, as well as conducting complex M&A processes in multinational contexts.With seventeen years of executive experience within the WPP ecosystem, Julián has been instrumental in positioning VML, Wunderman Thompson & Wunderman in Colombia as industry references.As a hallmark: He has led the largest advertising agency merger in the market combining Geometry, Grey, VMLY&R, and Wunderman Thompson to create VML Colombia, a robust challenge both from a cultural and business perspective.Today he's in charge of business transformation and overall agency performance; concentrated in consolidating capabilities such as Martech, Strategic Design, Commerce, Business Consulting, Communication Strategies and Marketing Services.More importantly: Colombian born, brought up in the US. Skateboarder, fan of pro wrestling and world soccer.