Lead Social Strategist
Current• Manage the social media strategy and execution across The Weather Channel social presence, working cross-functionally with our Editorial, Product, and PR teams to develop best-in-class content and maintain TWC’s standing as the leading provider in the weather category. • Lead strategy for platforms including TikTok, Instagram, BeReal, Threads, Facebook, X, and Linked In.• Define key performance indicators and implement measurement, analytics and reporting methods to gauge… Show more • Manage the social media strategy and execution across The Weather Channel social presence, working cross-functionally with our Editorial, Product, and PR teams to develop best-in-class content and maintain TWC’s standing as the leading provider in the weather category. • Lead strategy for platforms including TikTok, Instagram, BeReal, Threads, Facebook, X, and Linked In.• Define key performance indicators and implement measurement, analytics and reporting methods to gauge success.• Manage Influencer marketing campaigns Show less