Julianna Klepacki's Location
New York City Metropolitan Area, United States, United States
Julianna Klepacki's Contact Details
Julianna Klepacki work email
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About Julianna Klepacki
Experienced marketing professional with a demonstrated history of working in the consumer goods industry. Skilled in Performance Marketing, Brand Marketing, Marketing Strategy, Social Media, E-Commerce, Market Research, Apparel, Juvenile Products and Sales. Passionate marketing professional with a Bachelor of Science (BS) focused in International Trade and Marketing from Fashion Institute of Technology.
Julianna Klepacki's Current Company Details
Julianna Klepacki Work Experience Details
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Marketing DirectorKyfora BioNew York, Ny, Us
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DirectorHealthline Media Feb 2024 - PresentNew York, Ny, UsOwn and execute Product Marketing strategy and roadmap for Chronic Condition Content Marketing, Editorial, Social and Video products and toolsLed B2B launch of first to market, zero and first party data-based productOwn and analyze revenue forecasts while reporting on overall product performancePartner with Consumer Market Insights team and various Marketing and Sales teams to deeply understand consumer and pharmaceutical customer needsDevelop go-to-market plans, including: value proposition/positioning, packaging and pricing while leading sales trainings and development of B2B marketing materialsManage one direct report; served as onboarding teammate for 2 new hiresLaunched and managed organic acquisition strategy for products yielding $1MM+ in annual paid acquisition cost savings in collaboration with cross-functional teams -
Senior Product Marketing ManagerHealthline Media Oct 2021 - Feb 2024New York, Ny, UsCreate, implement and manage the product marketing strategy for Chronic Condition content and video product lines, while ensuring consistent communication and alignment among all stakeholders.Develop compelling value propositions, product positioning, and messaging for new content and video product experiences, catering to both B2C and B2B audiences.Drive product adoption and usage by implementing effective internal training programs and positioning initiatives.Create annual product revenue forecasts and monitor the ongoing performance, revenue tracking, and quarterly plan of product lines.Utilize quantitative and qualitative data analysis to uncover valuable insights about users and the market throughout the journey of individuals with chronic conditions, translating insights into innovative experiences and market-ready products that drive growth.Foster collaboration among different teams to ensure alignment across functions and facilitate a successful go-to-market strategy, addressing any identified gaps by developing necessary collateral materials.
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Senior Manager, Digital Marketing - Commerce PartnershipsNbcuniversal Mar 2020 - Oct 2021New York City, Ny, UsOwn multi-channel, cross-portfolio audience development/customer acquisition strategies and identify new opportunities to expand digital marketing efforts for NBCU Checkout. Serve as the gatekeeper for content performance analytics and translate consumer and content data into actionable insights to meet and exceed business goals.Oversee editorial and branded content campaigns on digital and social channels and determine engagement and conversion optimizations to deliver the best KPIs and ROI.Serve as subject matter expert and provide strategical recommendations to cross-portfolio marketing teams.Collaborate cross-functionally with NBCUniversal network partners (Today Show, Bravo, E!, SYFY, Telemundo, etc.) to develop a best-in-class consumer experience at each stage of the marketing funnel.Strategize the launch of Instagram Checkout on NBCUniversal social media handles.Create and optimize processes and workflows that involve stakeholders from all levels of the organization. -
Digital Marketing Manager - Content CommerceNbcuniversal May 2019 - Mar 2020New York City, Ny, UsManaged audience development and customer acquisition marketing budgets.Set goals for channel performance (including ROI and KPIs), measured campaign performance against those goals and routinely reported performance to senior leadership. Developed A/B testing strategy for paid social, email marketing and landing pages to identify trends and insights; optimized strategy and spend based on those insights.Collaborated cross-functionally to ensure all digital content delivered on consumer needs; provided recommendations to cross-functional teams based on performance. Served as the primary contact for both internal and external agencies.Grew newsletter list by 140,000.
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Associate Marketing ManagerBéaba Nov 2017 - May 2019Oyonnax, Ain, FrActed as the gatekeeper of brand’s identity by ensuring a consistent brand voice and global image was upheld. Managed and coordinated paid social promotion of existing and new products across all social media channels. Monitored competitors’ websites, emails and social content and reacted to marketplace trends. Directed weekly product/lifestyle photoshoots. Managed consultants/outside agencies.Assisted in launch of the US e-commerce website. -
Sales And Marketing SpecialistBéaba Feb 2016 - Nov 2017Oyonnax, Ain, FrManaged digital marketing efforts. Maintained social platforms; published, monitored, engaged, and provided customer service.Provided monthly reports on social media performance.Created internal and external marketing materials, including presentations and newsletters.Represented brand at consumer and trade shows.
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Marketing Manager - ConsultantOeuf Llc Oct 2018 - Mar 2019Brooklyn, New York, UsLed development and execution of long-term vision, goals and strategies for brand’s international presence to help drive brand awareness and generate sales across channels.Directed creation and curation of earned and owned digital marketing content to engage new and existing customers and drive e-commerce traffic. Managed digital ad creative/copy, maintaining brand’s identity and appealing to target audiences.Monitored and measured paid and unpaid digital campaign initiatives by tracking and analyzing KPIs. Managed creation of social media marketing and e-commerce/promotional calendars and communicated campaigns to cross-functional teams and external stakeholders. Created and maintained database of (and relationships with) 500+ key influencers, brands and press contacts.Managed RewardStyle and ShareASale affiliate programs. -
Vice President Of Events (Board Role)Aici Ny Tri-State Chapter Jun 2016 - Jun 2017Manage chapter events
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Lifestyle Coordinator: Personal Organizer & Wardrobe ConsultantSelf-Employed May 2013 - May 2016Create stylized organizational solutions for closets & other parts of the home Establish, maintain, and/or assist in the change of an individual's personal brand image Provide assistance with understanding technological products and programs
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Customer Service AssociateJ.Mclaughlin Sep 2014 - May 2015Brooklyn, New York, UsOversaw Customer Service team while manager was on maternity leaveAnalyzed returns and customer/store interactions & made recommendations to Retail and Merchandising teamsCreated out-of-the-box solutions to time-sensitive online and store-related customer problemsEvaluated new E-Commerce site prior to launch; communicated issues to E-Commerce and Marketing teams Provided store management teams and associates with troubleshooting support while company converted to new order management systemWorked hand-in-hand with cross-functional teams and with associates and managers from 100 storesAssisted in training of managers and associates while company converted to new point-of-sale systemDeveloped cross-sells and merchandising strategies for 100+ products featured on E-Commerce siteCollaborated with Public Relations team to expand blogger outreach and coordinate press packages -
Key HolderJ.Mclaughlin Dec 2013 - Sep 2014Brooklyn, New York, Us
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Social Media, Sales & Marketing InternFleabags Jan 2012 - May 2012Utilized social media and B2B platforms (Joor, Capsule Trade Show) to acquire new customersCreated content for and maintained company social media accounts (Pinterest, Facebook & Tumblr)Conducted market research using Google Analytics -
Summer InternEstatehamptons Jun 2011 - Aug 2011
Julianna Klepacki Skills
Market Research
Sales
Customer Service
Social Media
Visual Merchandising
Marketing Strategy
Microsoft Office
Retail
Apparel
Fashion
Marketing
Merchandising
Online Merchandising
Social Media Marketing
Social Networking
Julianna Klepacki Education Details
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Fashion Institute Of TechnologyInternational Trade And Marketing -
Ward Melville
Frequently Asked Questions about Julianna Klepacki
What company does Julianna Klepacki work for?
Julianna Klepacki works for Kyfora Bio
What is Julianna Klepacki's role at the current company?
Julianna Klepacki's current role is Marketing Director.
What is Julianna Klepacki's email address?
Julianna Klepacki's email address is jk****@****can.edu
What is Julianna Klepacki's direct phone number?
Julianna Klepacki's direct phone number is +163165*****
What schools did Julianna Klepacki attend?
Julianna Klepacki attended Fashion Institute Of Technology, Ward Melville.
What are some of Julianna Klepacki's interests?
Julianna Klepacki has interest in Animal Welfare.
What skills is Julianna Klepacki known for?
Julianna Klepacki has skills like Market Research, Sales, Customer Service, Social Media, Visual Merchandising, Marketing Strategy, Microsoft Office, Retail, Apparel, Fashion, Marketing, Merchandising.
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